This PowerPoint highlights the importance of social media to small businesses - in this case, restaurants located in Waterford city, Ireland.

2. SOCIAL MEDIA STATS IRELAND
• Facebook – 2.7+ million users
72% check every day
• Twitter – 1.3 million users
37% check every day
• Instagram – 828k users
46% check every day
• YouTube – 1.3 million regular
users

3. BENEFITS OF SOCIAL MEDIA
• Instant Communication & Feedback
• Market Segmentation
• Increased Brand Recognition
• Engagement – Nation | Worldwide
• Reaches everyone*

4. SOCIAL MEDIA|DIGITAL PRESENCE SO FAR
• Website ‘Landing’ Page (eatwaterford.ie)
• Twitter Account - @EatWaterford | 270+
Followers
• Facebook Account |400+ Likes
eat..

5. #EATWATERFORD SOCIAL MEDIA STRATEGY
1. Special Events

6. #EATWATERFORD SOCIAL MEDIA STRATEGY
2. High Quality Pictures
Afternoon Tea
@ Conrad
Dublin Hotel
#dineindublin

7. 3. Catchy Taglines!
#EATWATERFORD SOCIAL MEDIA STRATEGY

8. #EATWATERFORD SOCIAL MEDIA STRATEGY
4. Interviews | Videos | Behind the Scenes

9. #EATWATERFORD SOCIAL MEDIA STRATEGY
5. #eatwaterford** – Twitter & Facebook

10. EAT WATERFORD
‘World Class Restaurant Destination’