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Email list building with the four peas

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Developing
a winning
email list

        A case study

        Bill Vallis – The Four Peas
Effective
Email Marketing
        Businesses recognise the value
        of Email marketing.

        But generating a via...
Online
survey and
prize draw


             Offer great bikes & gear
             as prizes (relevant)



             Cap...

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Email list building with the four peas

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While the majority of businesses recognise the potential value of email marketing within their wider marketing communications programme, many fewer are actually walking the walk. But why?

The most common barrier seems to be the lack of a viable, permission-based email contact list. So if this is the issue your business faces, what can you do about it?

While the majority of businesses recognise the potential value of email marketing within their wider marketing communications programme, many fewer are actually walking the walk. But why?

The most common barrier seems to be the lack of a viable, permission-based email contact list. So if this is the issue your business faces, what can you do about it?

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Email list building with the four peas

  1. 1. Developing a winning email list A case study Bill Vallis – The Four Peas
  2. 2. Effective Email Marketing Businesses recognise the value of Email marketing. But generating a viable prospect list is crucial • How do you attract & capture contact details? • How do you gain recipients’ permission? We can learn from how Evans Cycles* did it. *Evans Cycles is not a Four Peas client.
  3. 3. Online survey and prize draw Offer great bikes & gear as prizes (relevant) Capture details (clear opt-in/out policy)
  4. 4. Benefits of this approach • Cost effective (prizes funded by suppliers) • Highly targeted • Extend brand awareness • Promote ‘shop window’ & purchase intention • Flexible timing • Generate goodwill • Enhance reputation & brand
  5. 5. Widening the net Maximise promotion coverage • Website flags, links & calls to action • Smartly placed online advertising • DM inserts in cycling publications Campaigns that get this right improve brand awareness, attract valuable new prospects, and promote viral sharing.
  6. 6. The four peas can help Don’t let the challenge of generating a permission-based email contact list hold back your email marketing. A well thought through promotion can: • Win prospect email addresses • Raise brand awareness • Enhance trust • Build engagement • Drive sales
  7. 7. Think outside the pod Bill Vallis E: Bill@thefourpeas.co.uk T: 01225 447 496 M: 07906 416 445 Twitter: BillVallis LinkedIn: uk.linkedin.com/in/billvallis

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