The presentation I gave with my regional and area leader at the 4Networking Accelerate Conference on Jan 18th 2016

2. The Proof

3. “Shall we have a chat after the next
meeting?”

4. Let’s Set The Scene
The Results We Are Going To Share With
You Were Achieved With…

5. Same Team

6. Same Venue

7. Same Day

8. Our Competition

9. And…

10. It’s no different to your groups!

11. Bollocks!
v

12. So What Changed?
A motivated RL
A desperate AL
A swearing GL
Plus I had 3 things:
1. A video explaining how to grow your group
2. Desire to implement the perfect visitor experience
3. A team with a whole lot of enthusiasm

13. So this is what we did…

14. The thing about evening groups is…
…you need to find people who like
to network in the evening!

15. I Took The Strategic High Ground 

16. The Visitor
Experience
From the moment they
hear about our meeting
until they…
book back in
join
not for them
One Seamless Journey

17. Over To Todd…
Yeehaa…!

18. A Little Conversation With Claire…

19. I Sat On My Arse…

20. But We Had A Great Team…

21. I Nearly Quit…

22. “You’re the group everyone’s talking
about”

23. The conversation that changed it all…

24. “Shall I tell Brad and Jason that we’ll
hit Flagship in two meetings from
now?“

25. 6 Hours Of ‘Low Down Dirty Hustling’

26. Marketing Is Everything…

27. How Did We Do It?

28. How We Did It…
• Facebook:
• 4N Connections - Messenger
• Creating Facebook events for all meetings
• Twitter: Stories and hashtags - #4Nworks
• Forum: constant storytelling updates

29. How We Did It…
• LinkedIn: Posts and updates
• Email marketing: 4N lists, local and wider
• Emails became forum posts, LinkedIn posts,
Shared on Facebook, Twitter, LinkedIn and
Periscope.

30. During The Meeting
• Twitter: On the #4NWorks hashtag
• Periscope: To show the room and the energy
• Instagram: Videos and then onto Facebook
and Twitter
• Photography and video: Jay Deeley – photo
shoots on each meeting – I lost my GC!

31. Photos Tell The Story

32. Photos Tell The Story

33. Photos Tell The Story

34. Photos Tell The Story

35. Photos Tell The Story

36. Photos Tell The Story

37. Everything Became Part Of The Story

38. After The Meeting…
• Late night email
• This then became a forum post
• And then a LinkedIn post.
• Forum post shared on Facebook & Twitter
• Emailed the guests
• Then turned that into a forum post
• Regular updates on social media and the forum
• Updates in the Facebook events including
booking on ‘interested’ people.

39. Storytelling Works…

40. No More RED Flags - Flagship

41. It’s A Marathon, Not A Sprint

42. Being a Group Leader is…
• Not as easy as Claire made out
• Hard work
• Stressful
• Time-consuming
• Distracting
• Like having another job

43. Being A Group Leader Is…
• Rewarding
• Satisfying
• Interesting
• Great for business
• Making me proud every week
• The Best Business Decision I Made in 2015!

44. What’s Next?
4Sights

45. He’s coming… February 10th

46. Over to Sam…

47. We all have busy businesses to run.
So I ensured nothing was getting
overlooked.
So How Did We Keep The Momentum
Going?

48. You may have noticed…
…everything we did is in the Team
Manual!
The only ingredient we added was the
catalyst to make it happen.
And a whole lot of ACTION!

49. But is it the “Todd” Factor?
No!
We rolled out the same
system across all 4 groups in
the area and 3 improved

50. Back to Claire…

51. Next Set Of Challenges
• Conversion rates: the process isn’t right yet
• Smooth out the meeting set-up
• Ensuring it’s continually repeatable
• Keep it as ‘The Group Everyone’s Talking
About!’

52. Hopefully we’ve…
• Demonstrated our group was just like some of
yours.
• Shown it only takes 90 mins of focused action
to transform your numbers.
• The Winning Team Manual is correct.
• Proved that with a great team anything is
possible.
• If you’re hungry enough you can do it.

53. My Team Are AWESOME!