At our first Social Circle event, we're discussing new social media innovations, hearing Kirstie Smiths 10 lessons and getting inspiration from the latest cool digital campaigns ⭕️
23. “If you’re not passionate enough about what
your company does to find fuel for
conversations every day, for hours on end,
with as many people as possible, maybe
you’re in the wrong business.”
Gary Vaynerchuck
Founder, Vayner Media
29. 6 steps to SOSTAC
Situation
analysis
Control
Objectives
Strategy
Tactics
Actions
Situation Analysis
Looking at where we’re at now. An internal and
external analysis.
Objectives
Where do we want to go? What do we want to
achieve?
Strategy
How do we get there?
Tactics & actions
The details of the strategy, the channels and the
content
who does what, when (the plan)
Control
This is how we will measure success, carry out any
testing and reporting back.
37. “Your brand is what other
people say about you when
you're not in the room.
― Jeff Bezos, Founder, Amazon
38.
39. 3. Choose your genius
zones
Combine two or more expert areas to
create genius zones—areas in which
you are irreplaceable.
Your personal brand | Josh Steimle
40. Your personal brand | Josh Steimle
1. Find your “why”
Once you know why you’re building a
personal brand it will guide all other steps on
your journey.
Start with this simple exercise by filling in
the blanks. You can redo this later, just put
whatever comes to mind first.
I want to: ___________________________
[what you want to contribute]
So that: ____________________________
[the impact you want to make]
“People don’t
buy what you
do; they buy
why you do it.
― Simon Sinek, Start With Why
51. Best practice LinkedIn
posting
1. Use emotive language in 1st 3 lines of text
2. Don’t be afraid of long posts … (see more)
3. Ask questions
4. Use multiple choice
5. @mention colleagues or influencers
6. Use relevant hashtags
7. Use white space
8. Try video
LinkedIn | Creating engaging content