PhD Project opportunity at Cranfield School of Management within the area of Business Performance Management and Strategy. http://www.cranfield.ac.uk/som/phd

1. Alternatives to Strategy in Complex
and Dynamic Contexts [PhD Project]
Admission requirements:
• a strong first degree (UK level 2.1 minimum)
• please see website for English language requirements.
Deadlines:
• applications for scholarships – mid-April.
Expressions of interest, alongside a CV, are invited via email to
andrey.pavlov@cranfield.ac.uk in the first instance.
See full details on our website.
Much of the work in the field of strategy has traditionally focused on creating analytical
models that would enable executives to sustain competitive advantage and, more
generally, determine the strategy for their organization. These models, however, often
rest on assumptions that are fundamentally flawed – that one can understand how
value is created, that context is irrelevant, and that control is possible.
The world, however, is complex, dynamic, and unpredictable; full knowledge is
unattainable; and the outcome of any initiative is outside anyone’s control. Whether
the traditional notion of “strategy” is relevant in such a world is a big question. Despite
recent advances in management research and practice, there is a lot of work to be
done in understanding how managers should act in complex and dynamic contexts.
Your work will be expected to both advance our knowledge of strategic management
and be meaningful and useful for practicing managers.
www.cranfield.ac.uk/som/phd
Strong candidate sought to study
the role and relevance of strategic
planning versus alternative strategic
approaches in a world that is
complex, dynamic and uncertain.
Supervisors: Dr Andrey Pavlov & Professor Cliff Bowman
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