1. Tata Steel – Ideation
By
Snehil Singh (12BM60012)
done
as part of course requirement
BM69014 Management Information Systems
2. Problem Statement – Assignment
requirements
An original idea that will use any aspect of digital
technology (cloud, mobile, Android, IoS etc ) to create
a social media application or platform that can be
integrated with the strategic management
requirements of the company.
The paper must include following sections:
1. Gap in current architecture
2. Proposed Solution
3. Examples of similar solutions
4. Benefits to the company
5. Possible problems
6. Cost estimates – in terms of people, Equipment etc.
3. Agenda
Introduction
Gap in current architecture
Proposed Solution
Examples of similar solutions
Benefits to the company
Possible challenges
Cost estimates – in terms of people, Equipment
etc.
4. Introduction
Steel Industry TATA Steel
• Crude steel production in 2011: • A top ten global steel maker.
1518 million tonnes. Annual
• Annual turnover of US$ 26.13
Growth rate: 6.2%
billion in FY 2011- 2012, has over
• India among top 5 steel
81,000 employees across five
producing countries in the world
continents and is a Fortune 500
• Boom in sectors like
company.
construction & automotives
means steel industry in general • Geographically diversified
has a huge potential primarily in production facilities include in
developing countries like India, the UK, the Netherlands,
India, China, & Mexico. Thailand, Singapore, China and
5. Introduction – Enterprise 2.0
• Aims to help employees, customers & suppliers collaborate, share &
organize information via Web 2.0 technologies
• The use of emergent social software platforms within companies or
between companies and their partners or customers e.g. Use of social
networking sites, blogs, wikis, web applications
6. Gap in current architecture
TATA Steel Yet
• Already has presence in the • Is TATA steel’s current use of
various social media like Face social platforms enough given…
book, YouTube and twitter. • It is the world’s second most
• The company uses its geographically diversified steel
presence on the web for company.
purposes ranging from • Its size – in terms of
recruitment to customer employees.
interaction including complaints
to promoting its CSR activities
and environmental awareness
7. Gap in current architecture
• Because of the geographic diversity of its production, R&D
facilities … the traditional IT systems like ERP, SCM and
Social media platforms alone are not enough for a company
as geographically diversified as TATA Steel.
• None of the above mentioned modes of communication
leverage the strengths of social media to…
• supportsolidify the internal communication,
• knowledge sharing,
• e-learning and
• technical collaboration required
8. Proposed solution
• An custom made, specific to TATA Steel, and internally
managed knowledge base on the web.
• To enhance e-learning and knowledge management.
• A central knowledge base to support collaborative sharing of
ideas, documents (research, process improvements etc)
amongst employees as well as Students (limited to those
institutions TATA Steel has ties/links with)
9. To help out with the problems of confidentiality, access level for the
shared documents can be varied as per need.
Proposed solution
Employees Institutions - Students
•Helps out the geographically • Provides a good starting point
for students in terms of carrying
diversified employees with
out research.
resources, technical know-how
•A good place for e-learning to
regarding the process get up-to-date with current
optimization as well as the industry practices as well.
current R&D.
10. • phpkb is a knowledge sharing solution available in the
market – a small set of their clients…
•
Examples of similar solutions
11. • Helps out with knowledge & data management – data
quality, standardization and integration across the company.
Benefits to TATA Steel
• Helps out to an extent with staff training.
• Better collaboration & knowledge sharing amongst
employees.
• Provides students and institutions carrying out research with
a starting point as well as giving an insight into the industry
practices.
• Improves ties with student community, helps build brand
TATA Steel and helps in attracting the best of the talent pool
12. Possible challenges
• Confidentiality –
Even though, varied access levels for document
view, read n write mitigates this risk to a certain
extent, there is the risk of competitors gaining access
to proprietary information.
13. Cost Estimates
• A number of knowledge sharing software present for
nominal cost. They have to be evaluated against the core
requirements of TATA Steel to decide on the final choice.
• Costs related to the procurement of the knowledge
sharing solution, support costs.
• In-house support team for the maintenance and their
costs.
