This information about digital marketing course

1. Digital Marketing
The brands that can connect
with the client in a real way will
win

2. About Digital Marketing
Digital marketing is the component
of marketing that uses
the Internet and online based digital
technologies such as desktop
computer, mobile phone and
other digital media and platforms to
promote products and services.

3. Types of digital marketing
SEO, SMO, PPC, CPM,
Affiliate, E-mail, E-
commerce, SMM

4. How it Started
• The first website was made in approx. 1989 and in
about 1991 SEO came in picture because many
website were formed of various niches and for easy
access of information Search Engine was made.
• There are various search engine but the vast audience
is shifted to Google for searching. There are nearly 4.3
billion user of Google.
• Various Google Algorithm are: Panda, Penguin,
Hummingbird, Mobile, Rank Brain, Medic, Bert, Core
Update.
• Google Updates

5. All about SEO
• SEO (Search Engine Optimization) It is a practice or
process to increase traffic/visitor to our website and
also improving ranking in the algorithm search.
• (Type of SEO) ON-page: this is smt that we do on the
content of the website. This is one time or once in a
while type of work like: SSL purchase(sw), Heading
meta or title google analytics(sw) update.(tk find 5
website having such thing)
Off- Page: This is the relation with other websites, this
is smt we done for website. Like: bookmarking, guest
posting, profile creation etc. This is on going process