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What is Digital Marketing
- 2. • Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
- 3. TYPES OF DIGITAL MARKETING TYPES OF DIGITAL MARKETING SOCIAL MARKETING CONTENT MARKETING WEBSITE AFFLIALITA MARKETIG INBOUND MARKETING PPC & SEM MARKETING EMAIL MARKETING MARKETING AUTOMATION
- 4. SOCIAL MARKETING •Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good." It utilizes the elements of commercial marketing and applies them
- 5. SOCIALMARKETINGIS COMMONLY USED FORCAUSESLIKE • Health and safety, including: • Anti-smoking • Anti-drug • Promoting exercise and healthy eating • Safe driving • Railroad station safety • Anti-deforestation • Anti-littering • Endangered species awareness Environmentalcauses, including:in socialmarketing
- 6. PPC STANDS FOR 'PAY-PER-CLICK', AND REFERS TO A TYPE OF ONLINE ADVERTISING. SEM STANDS FOR 'SEARCH ENGINE MARKETING', AND IS THE BLANKET TERM USED FOR ANY KIND OF ACTIVITY INTENDED TO IMPROVE HOW EASY IT IS TO FIND A PARTICULAR WEBSITE VIA . PPC & SEM MARKETING
- 7. WHAT DOES PAY –PER CLICK MEAN? PPC advertising gets its name for a quite simple reason. With PPC, you don’t pay for the ad on the search results page directly, as you would with a banner or display ad. Instead, you pay each time someone clicks on that ad to get to your website. Pay-per-click ads work on the basis of keywords. PPC services like Adwords will give different search terms and phrases a value, based on how common they are and how many people want to use them in adverts. Your PPC ad will mimic the look of a real, or ‘organic’ search result. But the key to it is that it contains the keyword or phrase that you bid for. Whatever price was fixed when you bid, that is the price you pay each time the ad is clicked.
- 8. SEARCH ENGINE MARKETING • SEM is a confusing term for a couple of reasons. One, it is used much less commonly than search engine optimisation (SEO), and there is a tendency to assume the two mean the same thing. Secondly, SEM can be confusing because people don’t understand the differences between PPC, SEO and other search engine marketing strategies. • • Like PPC, SEO is a particular type of search engine marketing. Unlike PPC, the aim is to avoid having to pay to increase your brand’s visibility in search results. Instead, SEO tries to get a particular website or page to rank high in the ‘organic’ search results, below where the PPC ads appear. There are various means of trying to do this, including careful use of keywords, creation of high quality, useful content, and curation of internal navigation and external links. • • SEO might be accompanied by other strategies, such as search engine reputation management. This approach concentrates on establishing a website as a recognised authority with the search bots - the idea is, once a site has acquired a positive reputation with a search engine, SEO on individual pages is likely to have a greater effect. Likewise, PPC campaigns can be accompanied by a variety of other paid-for strategies, including paid search ads.
- 9. EMAIL-MARKETING • Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
- 10. •Thank you • Akshdeep kaur