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1. Scope
Expansion
Yo u r C o m p a n y N a m e

2. Business Scope Expansion through Internationalization Strategy
2
Global Strategy
• Offer those products and
services to the selected
international markets
where they have the
expertise
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Transnational Strategy
• Offer standardized
products and services and
ensure that it is in line with
the local conditions
prevailing in the country,
where it is operating
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International Strategy
• Build value by selling
those goods and
services where they are
not available to
international markets
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Multidomestic
Strategy
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Cost
Pressure
High
Low
Local Responsiveness
High
Low
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Global Expansion of Business Scope to Increase Customer Reach
3
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4. Key Attributes to consider during Expansion of Business Scope
4
5. Will business
customers tolerate
your growing pains?
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4. Are business willing to
play a less hands-on role
in an expanded operation?
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3. Are business capable to
finance the expansion
internally?
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2. Are business
competitors expanding?
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1. Are there economies of
scale that will benefit an
expanded operation?
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5. Key Expansion Strategies for Increasing Business Scope
5
01
02
03
04
05
Expansion
through
Concentration:
• Market penetration
strategy
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Expansion
through Diversification:
• Concentric
diversification
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Expansion
through Integration:
• Vertical integration
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Expansion
through Cooperation:
• Merger
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Expansion
through
Internationalization:
• International strategy
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6. Organizational Strategy for Business Scope Expansion
6
Strategic
Element
Outcomes
Validation
Metrics
• Customer-centric
organization structure
• Digital
transformation
services
• Investment in
research &
innovation
• Invest to expand
addressable market
by scaling newer
geographies
• Deeper contextual
knowledge
• Higher customer
satisfaction
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• Larger
transformation
deals
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• Stronger connect
with business
• Non-linear
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• Diversified
revenue base
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• Superior client
metrics
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• Client metrics
• Digital growth
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• Superior customer
references
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7. SOA Expansion Stages Plotted against Scope of Business Integration
7
Process
Enabled
Intra
Departmental
Networked
Fundamental
Cross
Departmental
Cross
Business Unit
Simple
B2B
Your
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Intra-enterprise Cross-enterprise
Maintainability
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Flexibility
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Agility
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Not Feasible
Not
Cost-effective
Maturity
of SOA
Scope of
business
integration
SOA: Service-oriented
architecture
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8. Solution to Key Challenges for Expansion of Business Scope
8
01
02
03
04
05
Not involving users at
early stage:
• Get users using the service
as early as possible
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Not raising issues
proactively:
• Raise issues right away, when
they happen
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QA needing more time than
estimated:
• Estimate as percentage of development
and add contingency
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Not having client
agreement:
• Ensure the client understands
what is – and isn’t in scope
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Not having a clear scope:
• Involve your team in defining the
scope
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9. Steps for Expansion of Business Service Scope
9
1. Establish a baseline –
Current State:
• Determine the cost required to
perform the service today
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3. Develop the business
case:
• Include both quantitative and
qualitative support
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4. Develop the service
transition and training plan:
• Identify training audiences
• Begin transitioning work
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2. Identify improvement
opportunities– Future State:
• Estimate cost savings for implementing
the new service
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5. Measure the results:
• Track and report metrics
performance
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10. Strategic Manager Analyzing Scope of
Business Expansion
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10

11. 11
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Team Manager Building
Strategic Scope for
Business Expansion

12. 12
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
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