The document contains multiple product launch timeline templates that provide examples of project timelines and key activities at different stages before and after launch. It includes templates showing timelines for 90, 60 and 30 days prior to launch and post-launch, with checkpoints for management, sales/marketing, finance, and legal. Another template outlines awareness, lead generation, nurture and sales enablement stages with example content and channels.
2. Product Launch Timeline Template 1
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2
90 Days prior 60 Days prior 30 Days prior Post Launch
Project on track? Project on track? Project on track?
Is the launch
successful?
Management
▪ Updates
▪ Approvals
Sales/ Marketing
▪ Start Message
▪ Internal/External
▪ Product descriptions
▪ Establish Pricing
▪ Marketing Collateral
Finance
▪ Pricing Approvals
Legal
▪ Major Issues?
▪ Your Text Here
Management
▪ Updates
▪ Approvals
Sales/ Marketing
▪ Messaging
Finance
▪ Pricing Approvals
Legal
▪ Trademarks
▪ Claims
▪ Contracts
▪ Operations
▪ Infrastructure Updates
Management
▪ Updates
▪ Approvals
Sales/ Marketing
▪ Company Brief
▪ Messages Approved
▪ Collateral Complete
▪ Press Release
Finance
▪ Forecasts Approvals
Legal
▪ Final Issues?
▪ Wording
Management
▪ Updates
Sales/ Marketing
▪ Promotions
Finance
▪ Revenue & Profits
Legal
▪ Contracts
▪ Terms
Operations
▪ Bandwidth
▪ Capacity Adjustments
Development
▪ Your Text Here
3. Product Launch Timeline Template 2
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3
Stage Content Type Channels
Awareness
▪ Infographic
▪ Presentation
▪ Graphic
▪ Website or Blog (WordPress, Drupal, etc…)
▪ SlideShare
▪ LinkedIn
▪ Twitter
▪ Facebook
Lead Generation
▪ eBook
▪ Whitepaper
▪ Workbooks
▪ Website
▪ SlideShare
▪ Social Media Management
Nurture
▪ Blog Post
▪ Infographics
▪ Email
▪ Website/Blog
▪ Marketing Automation
▪ YouTube
Sales Enablement
▪ Spec Sheets
▪ ROI Calculator
▪ Website
▪ Marketing Automation
4. Product Launch Timeline Template 3
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4
Blog Post
Second Video
Podcast Episode
Blog Post
Third Video Final Video
Cart Open Podcast Episode
Cart Close
Master Class
Blog Post
First Video
25th Jan 15th Feb 16th Feb 18th Feb 24th Feb 25th Feb 26th Feb 27th Feb 1st Mar 3rd Mar
5. Product Launch Timeline for Pharmaceutical Company
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▪ QP Declaration &
Site of Release
▪ Packaging Design
▪ Product Ordering
▪ QP Release
▪ Serialization
▪ Product Distribution
to Pharmacy
▪ Product Invoicing
▪ Shipment
Validation
▪ EU Import Testing
▪ Product Tax Status
▪ Named Patient Supply
▪ Country Groupings (Blue
Box)
▪ Artwork Origination
Pre Submission Submission
Approval, Launch,
Ongoing Commercial Supply
6. Product Launch Timeline Template 4
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6
Dec Jan Feb Mar Apr May Jun Jul Aug Sep DecOct Nov
Finalize Team
Members
Funding
Approved
Product
Release
Initial Samples
& Testing
Release
Tooling
Finalize
Design CTQ’s
Submit Capital
Request
Complete End-
User Study
Complete
Design
Product
Launch
Charter
Signed
7. Product Launch Timeline Template 5 7
Jan
2016
Feb
2016
Jun
2016
Dec
2016
Mar
2017
Apr
2018
Dec
2017
Oct
2017
Aug
2017
Jun
2017
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
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▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
8. Web Product Launch Timeline
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8
Buzz Generation10th Aug 5th Oct
Beta10th Sep 10th Oct
Launch5th Oct 16th Oct
Launch
Website
Launch
Beta
Launch
Product
10th Aug 10th Sep 5th Oct
Identify Online
Partners
Target
Customers Endorsements
Create
Blog
10th Aug 9th Sep 15th Sep 2nd Oct
2011August OctoberSeptember
11. Stacked Bar
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50%
65%
-15%
-9%
40%
50%
-19%
-2%
-30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70%
▪ Product 01
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▪ Product 02
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12. Stacked Column
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
12
▪ Product 01
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▪ Product 02
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20 30 40 50
70 80 90
110
130
40
60
80
100
120
140
150
160
170
0
50
100
150
200
250
300
2009 2010 2011 2012 2013 2014 2015 2016 2017
13. Column Chart
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
Salesinpercentage(%)
(Financial year in 2018)
▪ Product 01
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▪ Product 02
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14. Financial 14
Your Text Here
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Your Text Here
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Your Text Here
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15. Quotes 15
As We Look In To The
Future Leaders Will Be
Those That Empower
Others
Bill Gates
16. 16
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