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1. New Product
Launch Tools
& Techniques
Yo u r C o m p a n y N a m e
1

2. Low market share and high growth.
Value to business uncertain
Question Mark
Low in market share and growth.
Consider renovating or divesting product
Dog
High in market share and growth. Likely
best-performing product in portfolio.
Nurture sales
Star
High in market share, low in growth. Use
profits to fund NPD
Cash Cow
HighLow
Market Share
High
MarketGrowth
BCG Matrix
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2

3. Ansoff Matrix 3
Selling existing products to new
customers
Market Development
Selling more of your existing
products to existing customers
Penetration
Selling new product to
new markets
Diversification
Selling new products to existing
customers
Product Development
New
NewExisting Products
Markets
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4. What does he/she
Think and Feel?
• What really counts
• Major preoccupations
• Worries and aspirations
What does he/she
Say and Do?
• Attitude in public
• Appearance
• Behavior toward others
What does he/she
See?
• Environment
• Friends
• What the market offers
What does he/she
Hear?
• What friends say
• What boss says
• What influencers say
Empathy Map
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Pain
• Feels
• Frustrations
Gain
• Wants/needs
• Measure of success
4

5. Kano Map
Need Executed Poorly Need Executed Well
Very Satisfied
Very Dissatisfied
Excitement Attributes
Performance Attributes
Time
Threshold Attributes
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5

6. New Product Launch Tools & Techniques Icons Slide 6

7. Coffee Break
We Back In 15 Minutes
10:15 To10:30 am.
7

8. Additional
Slides
8

9. Area Chart 9
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Category 1 Category 2 Category 3 Category 4
Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.

10. Clustered Column 10
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Category 1 Category 2 Category 3 Category 4
Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.

11. Our
Mission
Mission
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Goal
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Vision
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11

12. Timeline
2015 20172016 2018 2019
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13. Financial
45%
Euro
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85%
Dollar
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30%
Pound
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14. Idea Generation
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15. Magnify Glass 15
02
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01
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03
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16. Our Team
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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17. Puzzle
01
02
03
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18. Thank
You Email Address
emailaddress123@gmail.com
Contact Numbers
0123456789
Address
# street number, city, state
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