These are prototypes for two ideas

1. Prototyping and Testing
Sirisha Bhamidipati
Design

2. Problem Statement
A sincere , hardworking and smart post-graduate who
has studied in reputed Universities, got great ambitions
in life and perseveres to achieve his dreams needs a
way to try out what he has learnt and learn more by
doing, especially by doing with others because he
needs to build his confidence to take the plunge into
entrepreneurship.

3. Idea 1 – for Prototyping
Skill based assessments than knowledge based
assessments as the norm of evaluation
Focus of education in schools, colleges should be on skill than knowledge. This
primarily requires a change in the mindset . If this is done, students will start to apply
what they learnt and not just learn the rote way. This will also encourage them to
discuss and when this becomes a habit, we will have more entrepreneurs and
innovators in our country

4. • How would a student react if scenarios are given and the student needs
to respond to them , make decisions and take corrective actions - and the
process and the results are considered as evaluation of the subject?
What and How of the Prototype
What is being tested?
How is it being tested?
Giving a series of scenarios and asking people to respond

5. Prototyping and Testing
• Who?
The same person I interviewed during the school –to-work transition identify and define
phase
Description : A sincere , hardworking and smart post-graduate B-School student who has
studied in reputed Universities, got great ambitions in life and perseveres to achieve his
dreams
• Brief Given:
“Hi. You were mentioning about ‘Learning by doing’ as a significant must in the Indian
Education System. One of the ways to do that, I thought, was to go for a skill based
assessment from a knowledge assessment. By this I mean, if you were tested for not just
reproducing definitions in the exam but are actually tested as to how you apply what you
learnt in a simulated environment and that would be used for evaluation, how would you
like it? To give you an example, I will give you a set of questions on basics of strategy and
marketing and will use your responses to evaluate. Here you go with the questions –

6. Form your own Company – give it a name, identify the area you are
working in, the Company logo
Define its vision and Mission statement
Do you deal with products or services or both?
If you are a product company, What are the products you deal with? Do
you own production or are you a re seller?
If you are a services company, what is your USP?
Define your positioning and customer demographics
What is your revenue model?
Define your Marketing mix
Prototype – for Basic Marketing and Market strategy

7. What worked
Questions
What could be improved
Ideas
Observations
• Nice experience
• Definitely better than trying to learn by rote
• It got me thinking
• Will help evaluate impartially – those who
learnt vs those who understood
• Look and feel
• Mode of evaluation
• Can it be made more interesting?
• Can the look and feel of this change?
• What will be my evaluation rubrics?
• Can it be where a decision I made has
consequences which I need to own?
• Can it become a game?
• Can this be a platform where I can keep
trying what I learnt?

8. Prototype 2– back to the drawing board for revision!
Look and feel
Interesting??
Evaluation?
Rubrics?
Game?
Learning
Platform?
Decision =>
consequences
Management
Skill Based
Experience!!!

9. Prototyping and Testing
• Who?
The same person with whom Prototype 1 was tested
Description : A sincere , hardworking and smart post-graduate B-School student who has
studied in reputed Universities, got great ambitions in life and perseveres to achieve his
dreams. He now knows the option I am trying
• Brief Given:
“Hi. Based on your feedback, I reworked on the idea and am trying to make it more interesting.
Would you want to give it a try?”

10. Start
Form your
company,
give name,
logo
Identify
products,
services
• If you land on Red boxes, you
get to choose if you want to
expand into a new city -
investment
• If you land in yellow boxes
– you get to change customer
demographics – each box has a
set of customers adding to your
base
• Green boxes help you
introduce a new product –
some investment goes into it
• If you land on Dark Blue
boxes, you lose market share -
cost
• If you land in pink boxes–
you can do marketing
campaigns – cost but more
customers =>revenue
• Boxes with you need
to pick a card from the
nature and man made
disaster stack
The grading is based on the Market
Capitalization at the end of the duration

11. What worked
Questions
What could be improved
Ideas
Observations
• Brilliant experience
• Can test all disciplines of management
learnt in B-school
• Excellent simulation of ‘What-if’ scenarios
• The impact parameters
• Strategic decisions
• While learning, can I get cue cards to say
the possible impact of decisions taken?
• Can you take this to a greater depth in each
discipline – one for HR, one for Marketing,
one for Strategy, one for Finance etc?
• Can you build a version that can be used in
the classroom for teaching purpose?

12. Idea 2 – for Prototyping
Lot of people have great ideas . These ideas don’t see the light of the day because of
multiple reasons – they need some seed capital and they don’t know who to reach
out to, they want to sound off their ideas to others to get their feedback before they
take the plunge, they need others to partner with etc. To facilitate all of these, the
need is a portal where people across the globe can network and collaborate
Encourage people to write down their dreams
and share on social platforms

13. • Will a website – as a platform to share ideas and meet like minded
people help in the collaboration effort?
What and How of the Prototype
What is being tested?
How is it being tested?
Showing a prototype of the website to the end users

14. Prototyping and Testing
• Who?
The same person I interviewed during the school –to-work transition identify and define
phase
Description : A sincere , hardworking and smart post-graduate B-School student who has
studied in reputed Universities, got great ambitions in life and perseveres to achieve his
dreams
• Brief Given:
“Hi. One of the aspects you mentioned in your problem statement is the need to learn by
collaboration. One essential step towards that could be a platform to share
entrepreneurial ideas – with potential investors, others who want to join you and even
those others who can mentor you . If the website looks lie this – “

15. Prototype – for a social collaboration website
Share an idea
Contact others
VC corner
• In ‘Share an Idea’ participants can share their ideas to others as
an elevator pitch
• This will help interested people get in touch with them
• Under VC corner, participants can look at which VC is interested
in which line
• Participants can send invited to others to join them in the
network. They will be able to interact only after the invite is
accepted

16. What worked
Questions
What could be improved
Ideas
Observations
• Platform to share and collaborate
• Global networking
• Like minded individuals on the platform
together
• Good avenue to pitch to Venture capitalists
• Some collaboration areas rather than just
sharing ideas
• More features
• Who will ensure personal data security?
• Who will safeguard idea copyright?
• How will you track if the platform worked
effectively
• Can actual elevator pitch be made in
person? Just ideas can be shared on the
platform
• Can it become primary collaboration
platform – with idea sharing being one of
the features