The first webinar of the course "The Way of Samurai: the short survival course for self-educated entrepreneurs"

1. Entrepreneur vs.
dreamer
Lesson 1.
Course «Way of the Samurai»

2. • Why idea finally does not cost anything? What is
«product» and what’s the difference between the
idea and the product?
• What should you know about yourself and the
market while starting your own project?
• The better is the enemy of the good. When is it a
good time to move from words to actions?
• How to move with small actions in a big project?

3. What is Idea?
Why it looks like a bulb? ))

4. Where the idea «comes» from
and why it often comes into
the minds of different people?

6. Pure idea
idea

7. idea
productproduct
product
product
product
product
product
product
Idea landed into material
world

8. Your project
idea
product

9. Beginning: hypothesises
idea
product
product
product

10. Perfect world
idea product

11. Reality
idea
product
product
product
that long-awaited
moment when your
idea starts worth
something
I am looser!
(really, not)
I am nitwit!!!
(no, no and no!)

12. Think big
idea product
your perfect
future
goal
produ
ct
produ
ct

13. Idea, intention, plan
(how to survive on the way)
idea product
Your perfect
future
goal
produ
ct
produ
ct
- hypothesises
- tests
- estimations
first product
that is on
sale
- scaling
- sales
- growth
- hiring

14. What should you know about
yourself and the market while
starting your project?

15. Product is the meeting place
between the seller and the buyer
seller buyer

16. Me, the seller
myself buyer
- Who am I?
- What do I want to reach?
- What’s my experience?
- Who is with me?
- Do I have time?
- Do I have money?

17. Resources valuation
My resources Evaluation
myself
- my experience and knowledge
- my personal qualities
- my reputation on the market
people who may help
- who would accept to help me within
my budget or for free?
- what can they do?
my time
- Do I have time?
- evenings after work
- money for 6 months
- money for 1 year + 100K for my project
my money - Do I have money for start?

18. Buyer = Stranger
myself buyer
- Who is he/she?
- What does he/she want?
- Do they have money and how much?
- What does he/she spend it for?
- What would make him/her spend
more or change the priorities?
- Who am I?
- What do I want to reach?
- What’s my experience?
- Who is with me?
- Do I have time?
- Do I have money?

19. Will they buy?
means of valuation Good result Useless result
debriefing your target
audience
research of current habits
and needs
«100 friends told me they
will buy it!»
landing page and trafic
generation (fake it till you
make it!)
comparizon analysis of
results by coutry/audience
segment
«I posted on fb and all my
friends left their emails on
my landing»
talk to a real customer (service
presentation, even if it does not
exist)
extended feedback,
numbers that you can
further use)
«it was a person I know, he said he
will meet us again if we launch the
product»
trust the strangers, they are more honest to you

20. When is a good time to move from
words to actions?

21. The best time to start is
now.
idea
one product
choice
description
landing or
presentation
testsresultsdevelopment valuation

22. One cycle = 1-3 months
one product
choice
description
3 days
landing/
presentation
3 days
tests
2 weeks - 2
months
results
valuation
1 week

23. result =
numbers, not emotions.

24. How to move with small actions in a
big project?

25. Perfect world
idea product

26. Real world
(if you are lucky)
idea GOAL
in 1 year
product product
in 3 years
in 5 years

27. The distant goal may get
out of sight.
step
step
step
step
step
step step
step
in 1 year in 3 years
in 5 years
idea GOALproduct product

28. «If the plan does not work,
change the plan. But
never change the goal».
© Линор Горалик. Заяц ПЦ и его воображаемые друзья: Щ, Ф, грелка и свиная отбивная с горошком

29. Homework
• Imagine 2-3 product applications of your idea.
• Evaluate your resources.
• Depending on your resources, choose one product as a
next step.
• Imagine the buyer of your product.