The pitch deck I presented at Nasscom in 2016

1. LaundryBasket
“A Mobile App that will allow users to get rid off all their Laundry woes on the click of few buttons.”
Current Status : Ideation Phase
Contact Details:
Email: ayushgrwl4512@gmail.com
City: Kolkata
Mobile : 9831913189

2. TEAM
Ayush Agarwal – Founder
Ayush has completed his MBA in Finance from BIM Trichy and B com Honors from St. Xavier’s College Kolkata. He has a work
experience of 33 months in Banking and Consulting with HSBC, State Bank of Patiala and i3 Consulting. Currently he is working as a
Project Manager with a Risk Consulting startup in Kolkata. He also works as a Freelancer and his area of expertise includes Corporate
Finance, Valuation, Financial Planning and Analysis, Strategy and Team Management.
Role to be played in LaundryBasket : His exposure of working with startups will give him a head start in building his business from
scratch. He has experience of managing teams comprising of varied age groups and as a Project Manager has been involved in the
entire life-cycle of a Project from Origination to Deliverable. His business expertise would help him in dealing with Investors, Business
Partners(employees). As a growth oriented individual, he would always be looking to take his company forward on the success ladder.
Co-Founder(s)
Currently, I don’t have a co-founder but, I know what kind of partner(s) I am looking for.

3. Problem/Pain-Point(s) which our Product is Trying to solve
• Laundry is a perennial problem with almost all households in India. People are unwillingly forced to spend their leisure time
on Laundry every week.
• Current alternatives available to Our Target Market includes:
1. Giving clothes to Laundry Outlets
2. Washing themselves or
3. Employing a maid.
• The first two options requires people to be physically involved in the process either by delivering and collecting the clothes
to/from the shop or undertaking the tedious task of washing clothes at home. Both these activities consume Time and in
this fast paced world, people are always running short on time.
• The 3rd option though sounds quite familiar , but has seen its importance eroding over time due to the high rates maids are
charging coupled with the deteriorating quality.
An average Indian spends around 1 hour every week doing laundry which extrapolates to 52 hours in a year!

4. Our Solution for this Problem
• Our Mobile App will provide a one stop solution to people’s Laundry needs.
• We care about other people’s time and hence our App would allow them to schedule a Pick up Date, Time
and Location (Home, Office, Or Anywhere) as per their convenience. Our representative will come to their
doorstep to collect the clothes and after the required treatment, we would deliver back the clothes to the
desired location of the user. We won’t be charging a single penny for the Pick up and Delivery. We help you
save your precious TIME.
• We know, people love to enquire about the status of their order and hence we would also provide them
with a real time order tracking feature.
• We understand people love their clothes , so we would take care of them as if they are our own. For this,
We would build a team comprising of professionals in this field (who understand different
materials/textures, how each material should be treated), thereby ensuring Quality.
• We want to make Laundry an experience for the people.
“And you get all this at a much affordable price sitting right in the comfort of your home!!”

5. Business Model
Pick up your
smartphone and
open
LaundryBasket App.
Schedule your
convenient Pick up
Date, Time and
Location and then
sit back and relax.
Our representative
would come to
your desired
location and collect
your laundry in Our
eco-friendly bags.
Your clothes will
undergo necessary
treatment under
strict supervision of
professionals
thereby ensuring
Quality.
We would deliver
your clothes back
to you at your
desired location.
You will receive
your clothes neatly
folded and packed.
1 2
9

6. Once Garments arrive
in the centralized
warehouse, they would
be sorted by
fabric/color stains etc.
Some Garments would
undergo pre-wash
treatment for removing
tough stains
Garments would then
be washed with water
and eco-friendly
clothes detergent.
Recycled Water
After a good wash, All
garments would be
pressed carefully
After Ironing, the
clothes would be
packed properly and
would be ready for
delivery
3
4
5
6
7
8

7. Revenue Model
 Primary source of Revenue is through B2C Domain, i.e. the customers who would pay to get their clothes cleaned.
• Laundry is a very price sensitive market, hence PRICING plays the most pivotal role. We plan to introduce Differential Pricing
Strategy. We would create two categories for Cloth Fabric : Premium and Regular. Moreover, we would be charging our
customers on Per Kg basis. ( Clothes given only for Ironing will be on Per piece basis)
• The customer has the option of selecting the category and would be charged accordingly. So if the customer selects Premium
category, then he would be charged a little extra for the same as compared to the Regular category.
• We would also offer different Packages and Discounts to our customers like:
- Monthly packages, Special Discounts on Dry Cleaning of Suits/Blazers and Sarees, etc.
- Give 5 kgs of clothes for washing and ironing and get 1 kg free and so on.
- Tie-ups with Websites like Groupon, Couponduniya etc. to offer attractive coupons and discount packages to our customers.
 Going Forward we would like to enter into B2B domain with Tie-ups with Hotels and Hospitals for providing them a One stop
solution for all their Laundry needs.
 We would also seek to have possible Tie- up with Corporates to offer Laundry coupons to their employees very similar to
Sodexo Coupons.
“ Organized Laundry sector in India is Rs.5000 crores and is growing at a rate of 25-30 percent every year”

8. Target Market
• We are currently focusing on Kolkata market.
• Our immediate Target Group would include :
1. Young working Couples
2. Professionals
3. College Students and
4. Traditional Middle class houses.
Going forward we would be targeting Hotels and Hospitals also to enter the B2B Domain.
• Urban Kolkata has a population of 4.8 Millions, out of which 38% falls in the age bracket of (20-40) i.e. 1.8 millions approx. With
an Average Ticket size of INR 500, the Total Urban Kolkata market stands at almost INR 1 Billion.
• Kolkata is currently placed at 3rd position for the number of Internet users in India according to a survey conducted by Internet
and Mobile Association of India.
• As per the recent KPMG report, Number of mobile internet users in India is more than 50% of the Total Internet users in India
which is around 354 millions at that the time of the report.
• Kolkata has started embracing technology for their daily needs. Convenience has become a key aspect of every transaction they
make. The sheer number of Ola and Uber cabs on road, increasing orders of FoodPanda, Grofers, etc. bears testimony to the fact
that Mobile App as a delivery channel has become a HIT amongst the youth and adults alike.
“ An Average Indian spends INR 500 on laundry every month”

9. Competitive Landscape
• We are not creating an entirely new market, we are jumping into the Red ocean and trying to extend the delivery channel
in the existing market. We are trying to make Laundry an on demand service for our the people of Kolkata. The major
competitors ( we prefer to call them Motivators) are:
- U Wash
- Swiss Laundry
- British Laundry
Point of Comparison LaundryBasket U Wash Swiss Laundry British Laundry
Mobile App Yes No No No
Pick up and Delivery Free Yet to be launched Free if order size exceeds
Rs.1000
Minimum bill amount
should be Rs.200 for
Home Pick up and
Delivery
Professional Team Planning to onboard
people with domain
expertise to ensure high
quality
Yes Yes Yes
Asset/ Machinery Planning to import own
machines and set up a
central collection and
delivery point
A Laundromat service
with Washing machines
installed (The business
model is different from us)
Italian Imported machines
with many outlets in
Kolkata.
German imported
Machines with own
warehouse

10. Potential Problems and Proposed Solution
Keeping up with
scheduled pick up
and delivery time
Every delivery boy will have a pre defined area. The app on worker’s side will be managed so
efficiently that orders pop up according to geographical location of the delivery boy. However, traffic jams or some
other things which are out of control might cause a delay on rare occasions. To sort out this problem,
We would send notifications to the customer informing about the same.
We would offer attractive pay to our Delivery partners and also offer them Free laundry Coupons and
special discounts to retain their loyalty.
Wrong item
delivery
possibilities
Pick up and
Delivery guy
retention
There might be chances that your order gets lost in the washing process or maybe your clothes get exchanged
with someone’s else. To sort out this problem, we would process every order separately which is tracked by the
order ID. The delivery boy who picks up the cleaned clothes from washer area, makes sure that he collects
everything as mentioned in the order.

11. THE BUSINESS MODEL CANVAS
KEY
PARTNERS
Promoters:
Promoters will
be fully
committed to
the business.
Suppliers:
Raw material
Suppliers
(washing
powder, cake
soap, petrol,
stain-removing
chemicals,
sewing
threads,
Packaging
materials, etc.)
Local Dhobis:
For acting as
last mile
connectors
Delivery Boys
for ensuring
efficient
pickup and
delivery
KEY
ACTIVITIES
Providing Laundry on
Demand service. Just
pick up your
smartphone, open
our App and book
your pick up date
and time, our
representative would
come and pick your
clothes from your
doorstep and after
treatment would
deliver back to you
at your home at your
pre-determined Date
and Time.
VALUE
PROPOSITIONS
Outsource
your entire
laundry
needs to us
just on the
click of a
button and
devote all
your time
to your
family and
friends.
CUSTOMER
RELATIONSHIPS
Customer is the
true owner of
the business. We
would make
customer
satisfaction as
our highest
priority.
We want repeat
customers and
hence, we would
love to offer our
customers with
various discounts
and packages.
CUSTOMER
SEGMENTS
Young
Married
Couple (both
working)
Professionals,
College going
students,
Students/
Professionals
staying away
from family),
Traditional
houses
employing
maids.
KEY RESOURCES
Manpower, Central
warehouse, Delivery Vans,
Individual Bikes
CHANNELS
Mobile Application and
Website.
We don’t want to
confuse our customers
by offering too many
channels. We agree
higher customer touch
points will be beneficial
but we are a Mobile App
dedicated service with
an alternative in the
form of website.
COST STRUCTURE
Key Cost component:
Capex : Central Warehouse, Delivery
Vans/Bikes, Machines (Washing, Drying, Irons,
Stain Removal etc)
Opex: Raw Material Cost, Electricity, Salary,
Rent, Petrol/Diesel, Water, etc
REVENUE STREAMS
What we offer :
We will charge price on per kg of clothes.
(Eg: Rs. 60 per kg - washing and ironing).
We will offer packages to our customers like:
Give 5 kgs Clothes, get 1 kg of washing and ironing extra
Give 10kgs Clothes, get 2 kgs of washing and ironing extra, etc.
Monthly packages, Special Discounts on Coats and Sarees, etc
Tie-ups with Hotels and Hospitals for providing full laundry services to
them.
Tie-ups with Websites like Groupon, Couponduniya etc.
Possible Tie- up with Corporates to offer Laundry coupons to
employees similar to Sodexo Coupons.