This SEO tutorial video will help you understand what is SEO, why we need SEO, how does Google rank websites, what are the types in SEO and some of the important do's and don'ts in SEO. Search Engine Optimization (SEO) is a technique that helps in increasing the visibility, rankings and relevance of web pages in search engine results.

2. 75%
0.78%
Search Engine Optimization
SEO

3. 75%
0.78%
Search Engine Optimization (SEO)

4. Image credits: Business vector created by pikisuperstar - www.freepik.com
How Search Engines Work?
Types of SEO
SEO Tools
Case Studies
Job Scenario
Future of SEO
Introduction
What is SEO?
Importance of SEO

5. Like Share

7. online platform using digital
technology
is called digital marketing.
Promoting products and services on
the

8. Search Engine
Optimization (SEO)
Social Media
Marketing (SMM)
Search Engine
Marketing (SEM)
Affiliate
Marketing
Email Marketing
Content Marketing
Mobile Marketing
Digital
Marketing

9. What is SEO?

10. The practice of getting traffic organically through the search results with the
help
of a search engine is called search engine optimization.

11. Famous brands can rank high in search
results.
Competitors are way strong, so it isn't easy to rank
high.
A website with more pages can rank
high.
To rank, there is a need to spend a lot of
money.

12. Importance of SEO

13. Increases brand awareness
Traffic obtained organically is more
consistent
Can reach a large audience to promote
products or services
Builds trust among the audience
Your competitors are doing it; you
should also do it!

14. How Search Engines
Work?

15. How Search Engines Work?
How did search
engines get to know
about my website
https://www.handmadetoys.com
https://www.h

16. How Search Engines Work?
Crawlin
g
Indexing Rankin
g
Index
Handmade toys
Index
Handmade toys

17. Types of SEO

18. On-page SEO Off-page
SEO
Technical
SEO

19. Optimizing a web page to gain visibility and rank
high
in search results and get the relevant search traffic
is
known as on-page SEO.
On-page Optimization Practices:
Content Optimization
Internal and External
Links
Image Optimization
Title Tag and Meta
Description
SSL
Certification

20. Action taken outside the web page or a website to
rank high in search results are known as off-page
SEO.
Off-page Optimization Practices:
Link Building
Social Media Promotions
Blogging and Article
Submission

21. Optimizing technical elements of a website such
that search engines can easily crawl and index the
Technical SEO Practices:
Page Speed
Site Structure Page Redirection
web pages is known as technical SEO.
XML Sitemap
Duplicate Content

22. SEO Tools

23. Keyword Research
On-page, Off-page and
Technical SEO
Other

24. Case Study

25. Express
Bakers
Express Bakers
Express Bakers
Instant cakes
Cake delivery
Flavored
cakes
Express
Bakers

27. Role US Average base pay IN Average base pay
SEO Associate
SEO Analyst
SEO
Executive
SEO Manager
SEO Expert
$59K to $80K ₹228K
$48K to
78K
₹228K
$39,38
2
₹192K to 362K
$72,652 ₹879
K
$53K to
$78K
₹276
K

29. Future of URLs
Webpage Speed Content for User
Content Updation Backlinks
Auto-generated Content