The document discusses the importance of search engine optimization (SEO) for marketing. It defines SEO as optimizing a website's architecture and layout to improve search engine rankings and traffic. The key aspects of SEO covered are on-page optimization like keywords, content, and page speed, and off-page optimization like backlinks, social signals, and submissions. Effective SEO requires an understanding of how search engines work by indexing keywords and calculating relevancy to match queries and rank results.

1. Why SEO is
Important
For
Marketing

2. 03
Hey Everyone My name is
Divyansh.
I Hope Guy's you are Doing well.
Today I here To Give My Presentation
On the Topic of ALL ABOUT "SEO"

3. What is " SEO" ?
The Practice of Optmizing a
Website Architectural Layout is
known as SEO.
Search engine optimization is the process of
improving the quality and quantity of website
traffic to a website or a web page from search
engines.

4. How Search Engine Work ?

5. The Process of Indexing is Identifying the Word
or Expressions the Best Describeith page and Assiging the Page to a
particular Keywords.
( Usage of database )
User - Traffic by asking queries in terms of keywords and complete by crawler .
Retrieval - the step involved activities rulated to retrieving the best matched result for user query.
It's divided into process
Processing - when a SE request comes search engine process. It compares the string in the search request
with indexed page in the data base .
Calculate relevancy - since it is likely that more than one page contains the search string
So the SE starts calculating the relevancy of coch of the pages in its index to the search string .
SE - relevancy algorithm ( 200 +) relevancy score + promotional score ( authority score ) = Ranking SEO

6. Types of SEO-
On Page SEO
OFF Page SEO
White Hat SEO
Black hat SEO

8. ON- Page SEO

9. ON- Page SEO
On-page SEO (also known as on-site
SEO) refers to the practice of
optimizing webpages to improve a
website's search engine rankings and
earn organic traffic.

10. User Point of View-
Stimlus _ Search Engine _ Keyword _ Answers _
1+2+3+4+5+6+7+8+9+10
Visits_ Traffic__ Sales
Relevancy score + Bidding score/Ranking +
Ad's + Relevancy Score + Promotional Score

11. What is Digital Marketing ?
EXAMPLE-
Information Intend
Best Digital Marketing Institute in Kanpur ------Longtail
Location + Buying + Information
Brand + Applications + Locations + Purchase +
Longtail

12. Organic Search
Cost Effective
Build Trust & Brand Awareness
Better User Experiance
Better Conversation Rate
Improve First Impressions
Impacts Buying Cycle
Souece of Valuable Data / Voice Search
Why is SEO Important to Businesss?

13. Most Importat Google Raking
Factor are-
Quaity Content
Techinical SEO
Page Speed
User Experiance

14. SEO Tools Aviliable in the Market

15. Key +words Reasearch -
Alphabet- ABCDEFGHIJKLMNOPQRSTUVWXYZ
EXAMPLE- Aplle / Lappe
Combinations Of Words Thats Drives Meaning is called Sentences.
My name is Divyansh ( Right Sentence)
Divyansh is name My ( Syntax Error )

16. Keywords sheet
Prefix + Seed Keywords + Suffix + Locations
+
prefix- Home Page
Secondary Page
Second Secondary Keywords
+
Services Pages
SEO SMM

17. What is Buyerpersona?
A persona, in user-centered design and marketing
is a fictional character created to represent a user
type that might use a site, brand, or product in a
similar way. Marketers may use personas
together with market segmentation, where the
qualitative personas are constructed to be
representative of specific segments.

18. Content Optimization-
Keywords are Done with Keywords Reasearch
Content Length-
Landing Page- 350+ Words
Blog Page 750+ Words
Google Feeds On content _ Not the Old _ But the
Fresh & Valuable

20. Off- Page SEO
Off-page SEO" (also called "off-site SEO") refers to
actions taken outside of your own website to impact
your rankings within search engine results pages
(SERPs).

21. Link Building
Local SEO
Google My Business Ranking
Social Signals
Niche Based Content
Fresh Content
Valuable Content
Deep and Wide Content
Key Elements-

22. Dofollow links are a way to
pass on authority to a website,
while a nofollow link does not
pass on link juice

23. Image Submissions
Forum Submissions
Web 2.o Submissions
Guest Post Submissions
Article Submissions
Classified Submissions
Directory Submissions
Social Booking Submissions
How Many types of Submissions?

24. Social Media Engagment-

25. How Backlinks Work On OFF-page ?
Links and off-page SEO
Building backlinks is at the heart of off-page SEO.
Search engines use backlinks as indications of the
linked-to content's quality, so a site with many high
value backlinks will usually rank better than an
otherwise equal site with fewer backlinks.

26. Fast Indexing-
This is done by fast-indexing those content elements.
Fast-indexing is the general term for indexing
methods that enable content to be accessed quickly,
and which is flexible enough to be used to filter and
sort query results.

27. Submissions Ranking Sheet

28. Thanks for
Warching and
Listnig me...