Presentation "The best in heritage" Dubrovnik 20.sept. 2013 http://www.thebestinheritage.com/conference/programme/

1. Founded 1993
“Conservation through use”

7. The project “Improve a Heritage Site”
The main objective :
To improve awareness of heritage among children and
young people, age 7-17 years

8. Established in 2000
6 campaigns completed since inception
The seventh campaign in preparation
Requires small financial resources, and a small
organization
Through collaboration with national and local
partners, excellent results have been achieved

16. ”Improve
a Heritage
site”
”Improve
a Heritage
site”
Ministry of
Environment ,
Ministry of
Education
Ministry of
Environment ,
Ministry of
Education
Directorate for
Cultural
Heritage
Directorate for
Cultural
Heritage
MunicipalitiesMunicipalities
Local museums
and local
history
societies
Local museums
and local
history
societies
Directorate for
Nature
Management
Directorate for
Nature
Management
Sponsors
DNB NOR Bank
Foundation
and others
Sponsors
DNB NOR Bank
Foundation
and others
Schools and
teachers
Schools and
teachers
The main partners of ”Improve a Heritage site”
Norwegian
Heritage

17. Results after 6 campaigns
- Cleared 1200 heritage sites
- Mobilized 23.000 children and young people
-Involved 1100 schools of 3500 in Norway

18. The campaigns have achived
- To create awareness for neglected heritage
sites
- Cooperation between established players in
the field of heritage and young people
- Understanding among young people about
the importance of local heritage

23. The time dimension for each campaign
24 months
Reporting,
evaluation and
rewards
Implementing
the projects
Registration and
approval of
projects
submitted
Inviting and
briefing the
schools about
the coming
campaign
Prepare
materials and
invitations to
next year's
campaign
Finding
sponsors
Year one:
Preparation of materials and invitations
Year two:
Implementation
Can be implemented over a shorter time if the climate permits!

24. How to communicate with 3500 schools?
Use of well designed website and extensive use of E-mail
1. Invitation to all potential participants
2. Explaining how the projects should be described and implemented
3. Registration of completed projects
4. Disbursement of funds to the participating schools
5. Registration of completed projects in the Network for Environmental
Science, University of Bergen
All information about the campaign are awailable on the website
All software in use is of a basic type

25. The cost associated with each campaign
- Average cost of managing the last 4 campaigns Euro 40 000
- Additional cost related to the funding of tools and
equipment, between Euro 30 000 and Euro 75 000 annually
- Prizes for the 10 best classes in each campaign Euro 12 000
The work load for the project manager varies considerably throughout the life of
each campaign. The average is about half a year, spread over 24 months

26. Important lessons learned from the campaigns (1)
- School children can strongly identify with local heritage sites
- Local heritage projects may give the school children a better
comprehension of other school subjects

27. - Identify public and private sponsors
- Have access to the school organizations
- Have motivated teachers
- Involve local authorities, local museums, local history - societies, the
municipality's own heritage organization(s) and volunteer
- Cooperation with the Network for Environmental Science, University of
Bergen, valuable for future documentation and education
Important lessons learned from the campaigns (2)

28. How can this project be of use to others?
By identifying partners private or public that are present at national,
regional or local levels
By mobilizing schools, teachers, local museums, history societies and local
authorities
Give attention to local heritage sites
Target regional and/or local sponsors who identify with the local
communities
The IT/software solutions are simple and easily transferable
It’s a low cost project, which sponsors traditionally want to identify
themselves with

36. For further information please contact
Norwegian Heritage Foundation
(Norsk Kulturarv)
post@kulturarv.no
www.kulturarv.no
Phone: 0047 469 75 100