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Getting More From Social
(Plus More)
Are You as Social as Your Prospects?Social Connect be where your target market is…
Agenda                     Social                     Sign-In                                Facebook          Q&A        ...
Social Sign-In
Meet Ann Smith.  She’s a 30 year old outdoor junkie and  mother of two. She’s an avid reader,  running enthusiast and like...
But what do you know about her?    Her IP address?    Her location (via DNS lookup)?    How many times she’s been to your ...
The Solution?
38% of Americans     would ratherclean their toilet than    create another Username/password     combination!             ...
We don’t like to fill out forms                                  Registration
And we’re often dishonest                            Registration
There’s a better way                       10%-50%                       Increase in conversion rates for                 ...
Social profile data                       Get to know Ann.                       •   Name     • Birthday                  ...
Capture all online persona’s
What types of data are available?
Giving you a 360 degree view of your user                           Basic                         Identity   Ann’s        ...
Ann’s data is made actionable            Social login users open 50%   Email             more marketing emails vs      Tar...
Social Sign-in At Work                         18
Social Opt-ins: Facebook
Facebook Timeline Email Sign Up
Share To Social
Plugging It In
Publish To Social
Push Newsletter Content to Twitter
Manage Multiple Accounts and Feeds
Synchronize Across Channels
Social Reporting
Identify Your Top Social Influencers
Social Activity in SFDC Contact Insight
Revenue Reporting – Does Social Actually Deliver?                                                    34
Interested In Learning More?     2012 Email Marketing Benchmark Report       silverpop.com/marketing-resources           w...
Social Sign In Janrain Silverpop
Social Sign In Janrain Silverpop
Social Sign In Janrain Silverpop
Social Sign In Janrain Silverpop
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Social Sign In Janrain Silverpop

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Social Sign In Janrain Silverpop

  1. 1. Getting More From Social
  2. 2. (Plus More)
  3. 3. Are You as Social as Your Prospects?Social Connect be where your target market is…
  4. 4. Agenda Social Sign-In Facebook Q&A Opt-in Social Publish to Reporting Social Share to Social 4
  5. 5. Social Sign-In
  6. 6. Meet Ann Smith. She’s a 30 year old outdoor junkie and mother of two. She’s an avid reader, running enthusiast and likes to cook and entertain. She does yoga to relax.
  7. 7. But what do you know about her? Her IP address? Her location (via DNS lookup)? How many times she’s been to your site? Her favorite pages? How long she visits? …
  8. 8. The Solution?
  9. 9. 38% of Americans would ratherclean their toilet than create another Username/password combination! 9
  10. 10. We don’t like to fill out forms Registration
  11. 11. And we’re often dishonest Registration
  12. 12. There’s a better way 10%-50% Increase in conversion rates for marketers offering social sign in. Your Site
  13. 13. Social profile data Get to know Ann. • Name • Birthday • Gender • Time Zone • Age • Address • Status • Photo • About Me • Location Meet Ann’s friends Find out what and gather the Ann likes.same profile data on • Music • Sports each of them. • Books • Interests • TV • Movies
  14. 14. Capture all online persona’s
  15. 15. What types of data are available?
  16. 16. Giving you a 360 degree view of your user Basic Identity Ann’s Ann’sInterests Friends
  17. 17. Ann’s data is made actionable Social login users open 50% Email more marketing emails vs Targeting eCommerce traditional registrants. Personalization Community Reviews CRM Subscription CMS Data Append Other
  18. 18. Social Sign-in At Work 18
  19. 19. Social Opt-ins: Facebook
  20. 20. Facebook Timeline Email Sign Up
  21. 21. Share To Social
  22. 22. Plugging It In
  23. 23. Publish To Social
  24. 24. Push Newsletter Content to Twitter
  25. 25. Manage Multiple Accounts and Feeds
  26. 26. Synchronize Across Channels
  27. 27. Social Reporting
  28. 28. Identify Your Top Social Influencers
  29. 29. Social Activity in SFDC Contact Insight
  30. 30. Revenue Reporting – Does Social Actually Deliver? 34
  31. 31. Interested In Learning More? 2012 Email Marketing Benchmark Report silverpop.com/marketing-resources www.slideshare.net/silverpop Twitter.com/silverpop Facebook.com/silverpop

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