Cloud-based Mobile Payments - Landscape, challenges, opportunities

1. Realizing the full potential of
cloud-based mobile payments
Abhijeet Ranadive, Director of Product

2. Mobile payments has become an integral part of our everyday life …

3. Mobile payments are growing rapidly worldwide
$ trillions
$0.967
$1.357
$1.804
$2.321
$2.910
$3.556
52.40%
58.90%
63.50%
67.20%
70.40%
72.90%
0
1
2
3
4
0
0.2
0.4
0.6
0.8
2016 2017 2018E 2019E 2020E 2021E
Retail mcommerce % of ecommerce Sales
Source: eMarketer, Jan 2018 ID: 234037
Note: includes products or services ordered using the internet via mobile devices,
regardless of the method of payment or fulfillment; includes sales on tablets; excludes
travel and event tickets

4. The GDP of United Kingdom,
world’s fifth largest economy,
was $2.622T in 2017
Source: tradingeconomics.com | World Bank

5. 27% 15% 32% 11%37% 31% 65% 27%
10%
16%
34%
16%
0%
18%
35%
53%
70%
North America Europe Asia Pacific Latin America
2013 2017 % change
Growth across the world, however, Asia leads the way
online mobile purchases as % of digital purchases
Source: braintreepayments.com 2018 Global Payments Report

6. Many challenges still exist across the regions...

7. Consumer adoption is hard

8. Consumer Habits
Consumer adoption is hard

9. Consumer Habits Too Many Choices
Consumer adoption is hard

10. Consumer Habits Too Many Choices
Lack of Ubiquity
Consumer adoption is hard

11. Merchant adoption is harder

12. Checkout Conversion
Merchant adoption is harder

13. Checkout Conversion High Cost & Complexity
Merchant adoption is harder

14. Checkout Conversion High Cost & Complexity
Cross Border
Merchant adoption is harder

15. We can benefit by learning from the successes …

16. Success Cases
Consumer Loyalty

17. Success Cases
Consumer Loyalty
Contextual Commerce

18. Success Cases
Consumer Loyalty
Contextual Commerce
Innovations

19. eCommerce
17.5%
In-Store
82.5%
Untapped Potential
Worldwide e-commerce
share of retail sales in 2021
(projected)
Note: Worldwide;
Source: eMarketer; Website (retailtechnews.com)ID 534123