Web & Social Media Analytics Previous Year Question Paper.pdf
Research in Psychology
1. Research in Psychology
PRESENTED TO:
PROF L N BUNKER
HEAD OF DEPARTMENT
PRESENTED BY:
A SIDDHARTHA
MA PSYCHOLOGY 1ST SEM
Jai Narayan Vyas University
2. Research
o It is the investigation or experimentation aimed at the
discovery and interpretation of facts, revision of accepted
theories or laws in the light of new facts, or practical
application of such new or revised theories or laws.
re- cerchier recherche
3. Main Characteristics of a Research
o Empirical
o Systematic
o Controlled
o Employs hypothesis
o Analytical
o Objective, Unbiased, & Logical
o Employs quantitative or statistical methods
4. Types of Research
1. Non-Experimental Research
1. Historical Research
2. Descriptive Research
3. Correlational Research
4. Qualitative Research
5. Ex-post-facto Research
2. Experimental Research
1. True Experimental Research
2. Quasi Experimental Research
5. Methods of Research
1. Non-Experimental
Methods
1. Naturalistic Observation
2. Archival Research
3. Content Analysis
2. Experimental Methods
1. Laboratory Experiments
2. Field Experiment
3. Surveys
4. Field Studies
5. Case Studies
6. Steps of Scientific research
• Identification of research problem
• Literature review
• Specifying the purpose of research
• Determining specific research questions
• Specification of a conceptual framework, sometimes including a set of hypotheses[31]
• Choice of a methodology (for data collection)
• Data collection
• Verifying data
• Analyzing and interpreting the data
• Reporting and evaluating research
7. Types of Empirical Research
oThere are two major types of empirical research design:
oQualitative Research
oThis involves understanding human behavior and the reasons that govern
such behavior, by asking a broad question, collecting data in the form of
words, images, video etc.
oQuantitative Research
oThis involves systematic empirical investigation of quantitative properties
and phenomena and their relationships, by asking a narrow question and
collecting numerical data to analyze it utilizing statistical methods.