Patanjali has the highest social media following of the key edible oil companies analyzed, with 7.5 million likes on Facebook, 3.6 million Instagram followers, and 11,600 Twitter followers. On Patanjali's social media accounts over the past 3 months, 236 posts were published total, with an average engagement of 2,100 per post and 78 posts per month.
5. PUBLISHING BEHAVIOR FOR 3 MONTHS
1. Published Posts 300 for 3 months
a) Static Posts:- 210
b) Video:- 90
2. Average engagement 365 per post.
3. 100 post per month.
9. PUBLISHING BEHAVIOR FOR 3 MONTHS
1. Published Posts 236 for 3 months
a) Static Posts:- 148
b) Video:- 88
2. Average engagement 2100 per post.
3. 78 post per month.
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13. PUBLISHING BEHAVIOR FOR 3 MONTHS
1. Published Posts 267 for 3 months
a) Static Posts:- 221
b) Video:- 46
2. Average engagement 103 per post.
3. 89 post per month.
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16.
17. PUBLISHING BEHAVIOR FOR 3 MONTHS
1. Published Posts 55 for 3 months
2. Average engagement 56 per post.
3. 18 post per month.
4. Average views 1355 per post