Marketing management

754 views

Published on

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
754
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Marketing management

  1. 1. Anu Mishra<br />M.B.A(Finance and International Business) ,IA+<br />anu.mishranu@gmail.com<br />
  2. 2. MARKETING MANAGEMENT<br />PRESENTED BY: Anu Mishra<br /> M.B.A <br /> B.U <br />
  3. 3. THOSE ACTIVITIES DIRECTLY INVOLVED IN OBTAINING , CONSUMING AND DISPOSING OF PRODUCTS AND SERVICES, INCLUDING THE DECISION PROCESSES THAT PRECEDE AND FOLLOW THESE ACTIONS<br />Consumer Behavior<br />
  4. 4. PROMOTION<br />Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image<br />
  5. 5. The combination of promotion types represents a product’s<br />PROMOTIONAL MIX<br />
  6. 6. Consumer Analysis.<br />1. Target Market - you have to decide on which segment<br />2. Look at competitors, what are they doing<br />3. Market research required<br />4. Develop a unique marketing plan<br />Marketing Plan : Factor’s Involved<br />
  7. 7. When an organization introduces a product into a market they must ask themselves a number of questions.<br />Who is the product aimed at? <br />What benefit will they expect? <br />How do they plan to position the product within the market? <br />What differential advantage will the product offer over their competitors? <br />PRODUCT STRATEGIES<br />
  8. 8. “Grouping people according to their similarity related to a particular product category”<br />Market Segmentation<br />
  9. 9. Characteristics<br />age<br />gender<br />geographic location<br />income<br />spending patterns<br />cultural background<br />demographics<br />marital status<br />education<br />language<br />mobility<br />Market Segmentation<br />
  10. 10. Refers to how an organization will distribute the product or service they are offering to the end user. <br />What channel of distribution will they use?<br />Two types of channel of distribution methods are available.<br /> Indirect distribution involves distributing your product by the use of an intermediary.<br /> Direct distribution involves distributing direct from a manufacturer to the consumer e.g. For example Dell Computers .<br />PlacePlace strategies<br />
  11. 11. <ul><li>Depending on the type of product being distributed these are common distribution strategies available:
  12. 12. Exclusive distribution:Involves limiting distribution to a single outlet. The product is usually highly priced, and requires the intermediary to place much detail in its sell. An example of would be the sale of Electronic equipments through exclusive dealers.
  13. 13. Selective Distribution: A small number of retail outlets are chosen to distribute the product. Selective distribution is common with products such as computers, televisions household appliances, where consumers are willing to shop around and where manufacturers want a large geographical spread.</li></ul>  Distribution Strategies<br />

×