About the corporate social responsibility

1. Corporate Social Responsibility
Corporate Social Responsibility
Stefanie Keller, seecon international gmbh

2. School Campaigns
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3. Corporate Social Responsibility
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Contents
1. Concept
2. How can CSR contribute to SSWM?
3. Design Principles
4. Main Actors
5. Applicability
6. Advantages
7. Disadvantages
8. Example
9. References

4. Corporate Social Responsibility
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Introduction
• “Corporate Social Responsibility is operating a company in a manner that
meets or exceeds the ethical, legal, commercial and public expectations
that society has of business” (NEPALI 2008).
• CSR is the concept that an enterprise is accountable for its impact on all
relevant stakeholders.
• Commitment by the business to behave fairly, responsible and contribute
to economic development while improving the quality of life of the work
force, their families as well as the local community and society at large.
1. Concept

5. Corporate Social Responsibility
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Introduction
1. Concept
Corporate social responsibility.
Source: http://walimemon.com/wp-content/uploads/2010/08/csr.png
[Accessed: 24.09.2010]

6. Corporate Social Responsibility
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• 1. Environmental Protection
The focus is on finding sustainable solutions for natural resources use in
order to reduce company’s impact on the environment.
• 2. Human Rights
A company can show its corporate social responsibility by providing
clean and safe sanitation facilities and adequate water supply to its
employees in order to ensure their human rights.
• 3. Health Promotion
A company can show its social corporate responsibility by contributing
to health promotion projects .These projects may raise awareness
about the correlation of sanitation hygiene and public health.
2. How can CSR contribute to SSWM?

7. Corporate Social Responsibility
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• 4. Education Development
A company can show is social corporate responsibility by supporting
development organisations in education campaigns and projects related
to safe sanitation behaviours.
• 5. Human Disaster Relief
A company can show its social corporate responsibility by supporting
people in disaster areas with clean drinking water or sanitation
facilities (example of the partnership of Coca Cola and UNDP).
2. How can CSR contribute to SSWM?
UN-HABITAT Water for Asian Cities programme and Bottlers Nepal
Limited (Coca-Cola) are set to install rainwater harvesting system
in Kathmandu and Lalitpur districts.
Source: ENPHO 2009

8. Corporate Social Responsibility
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1) Identify the needs of your community concerning SSWM
2) Involve stakeholders into this process by receiving proposals from
different NGOs, clubs, schools or community based organizations
3) Consider your budget after analysing the proposals and examining
their authenticity. Set priority areas and the total budget to be
spent on these activities
3. Design Principles
CSR is about how companies manage the business processes
to produce an overall positive impact on society.
Source: http://www.mallenbaker.net/csr/images/businsoc.gif
Accessed: 24.09.2010

9. Corporate Social Responsibility
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• Private companies willing to invest or implement CSR activities,
probably through sponsoring, giving money so that their brand can be
seen doing good things.
• Known NGOs which are directly or indirectly involved in the process.
They can be a connecting bridge between the companies and the
local level. The NGO can also be a known reference to work with for
the private company.
• The implementing organizations at the local level which will
execute the SSWM project and benefit from CSR.
4. Main Actors

10. Corporate Social Responsibility
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• CSR should be part of a company business strategy and not just
sharing the profit.
• By satisfying each stakeholder group (consumers, suppliers,
employees, NGOs) allows companies to maximize their commitment
to their investors.
• It is essential to identify companies whose aims and priorities are
related to SSWM.
• The development sector and private companies speak a different
language and they are not used to work together. Proper
communication as well as trust building is necessary for an effective
partnership and following success.
5. Applicability

11. Corporate Social Responsibility
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11
• Brings money for SSWM projects from other sources
• Through sponsoring both partners get known
• It improves the firm’s image
• It is necessary to avoid excessive regulations
• Companies know that socially responsible actions can be profitable
• It will be attractive to some investors
• It can increase employee motivation
• It helps to correct social problems caused by the business
6. Advantages of CSR

12. Corporate Social Responsibility
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12
• If a partner with a bad reputation is chosen, this will affect the
name of your organization
• It could be that costs will be passed on to customers
• It could reduce economic efficiency and profit
6. Disadvantages of CSR
Caricature how some companies understand the
term CSR.
Source: http://filipspagnoli.files.wordpress.com/2009/06/polyp-
cartoon_corporate_social_responsibility.jpg
[Accessed: 24.09.2010]

13. Corporate Social Responsibility
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13
• The goal was to support the long-term reconstruction with a focus on
sustainable, community-based water and sanitation activities in tsunami-
affected areas of Thailand, Sri Lanka, Indonesia and the Maldives.
• The Coca-Cola Company and its bottling partners immediately used
manufacturing capability for the large scale production of bottled drinking
water.
• Coca-Cola contributed just over US$1 million of its direct cash support to
the United Nations Foundation, which helped to coordinate a partnership
initiative with UNDP designed to build on the UN’s post-tsunami recovery
efforts in the region.
8. Example of CSR
Coca Cola integrates corporate social
responsibility in its business strategy.
Source: http://www.csr-asia.com/upload/ccind.jpg
[Accessed: 24.09.2010]
UNDP and Coca Cola partnership

14. Corporate Social Responsibility
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British Council (2004): Corporate Social Responsibility (CSR): Seminar Series. A collaborative initiative of
British Council and CSR Network Partners. URL: http://www.britishcouncil.org/india-rights-csr-
publication.pdf
[Accessed: 30.08.2010]
CHANDLER, D. (2004): A Guide to Corporate Social Responsibility (CSR). University of Miami Ethics
Programs. Source: http://www6.miami.edu/ethics/pdf_files/csr_guide.pdf
[Accessed: 03.08.2010]
COMMISSION OF THE EUROPEAN COMMUNITIES (COM) (2006): Implementing the Partnership for Growth
and Jobs: Making Europe a Pole of Excellence on Corporate Social Responsibility Communication from the
Commission to the European Parliament, the Council and the European Economic and Social Committee.
Brussels. Source: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2006:0136:FIN:en:PDF
[Accessed: 03.08.2010]
NEPALI, N., SHRESTHA, R. (2008): Report on the Study of Nepalese Private Sector’s Involvement in Water
and Sanitation. In: UN HABITAT Water for Asian Cities Programme Nepal
SCHALTEGGER, S., BURRITT, R., PETERSEN, H.(2003): An Introduction to Corporate Environmental
Management. Striving for Sustainability. Greenleaf Publishing Limited. Sheffield.
UN-BUSINESS (2006): UNDP and Coca-Cola work together to rehabilitate water and sanitation systems in
tsunami-affected countries. New York: UN-Business. URL: http://business.un.org/en/documents/84
[Accessed: 03.08.2010]
9. References

15. Corporate Social Responsibility
“Linking up Sustainable Sanitation,
Water Management & Agriculture”
SSWM is an initiative
supported by:
Compiled by: