Corporate social responsibility-vivek shekhar gaur
International Conference On
“Happiness And Wellbeing : Role of Management Education”
Corporate Social Responsibility: Community Wellbeing & Happiness
Title Of Paper
SOCIAL RESPONSIBILITY WITH PROFIT GENERATIONSOCIAL RESPONSIBILITY WITH PROFIT GENERATION
LEADING TO HAPPINESS AND WELL BEING OF SOCIETYLEADING TO HAPPINESS AND WELL BEING OF SOCIETY
Vivek Shekhar Gaur
Sharda Group of college ( H.C.S.T.)
CSR-Corporate Social ResponsibilityCSR-Corporate Social Responsibility
• Corporate social responsibility (CSR) can be defined as the "economic, legal,
ethical, and discretionary expectations that society has of organizations at a
given point in time" (Carroll and Buchholtz 2003, p. 36).
• CSR means that organizations have moral, ethical, and philanthropic
responsibilities in addition to their responsibilities to earn a fair return for
investors and comply with the law.
• Include responsibility towards stockholders, employees, suppliers,
customers,the local community,local,state, and federal governments ,
environment and other special interest groups.
Need Of CSRNeed Of CSR
• The rise of the modern corporation created and continues to create many social problems.
Therefore, the corporate world should assume responsibility for addressing these problems
like environmental , social, technological .
• In the long run ,it will increase the chances of sustainability in future and reduce the
chances of increased governmental regulation.
• Large corporations have huge reserves of human and financial capital. Hence they should
devote at least some of their resources to addressing social issues.
• It may be in the corporate world's best interests to engage in socially responsive activities
because, by doing so, the corporate world may forestall governmental intervention in the
form of new legislation and regulation.
• Research suggests ,corporations that develop a reputation as being socially responsive and
ethical enjoy higher levels of performance example- ITC, Mahindra And Mahindra,
Objectives Of The Research StudyObjectives Of The Research Study
• To know what attempts have been made so far in this
• To know organisation’s/copany’s opinion about CSR.
• Implementation of corporate social responsibility (CSR)
from business as well as social point of view.
• To provide various CSR strategies/action plans can be
formulated to tap the customers and increase the profit
and goodwill. 4
• Research Design: descriptive and quassi research.
• Data collection : Primary and secondary data
Primary Data: collected by
• Interview with delegates from corporate world.
• The questionnaire method is also used
• Sample size : 4 for interview.
6 for questionnaire.
• Sampling Method: Convenient sampling
• Place : Agra
• This work is mainly based on secondary data. The secondary data was
gathered with the help of various magazines, newspapers, journals,
and brochures and also through the internet
The present questionnaire is to enquire the effect of social responsibility and organization overview towards it.
Thanks for sparing few minutes to fill this questionnaire , which will helps us to study the overview of company towards social responsibility issue.
Any information provided by you will confidential and strictly used for academic purpose.
1.In which Organization you are working?
2.Are you aware of Corporate Social Responsibility ( CSR)?
a) yes…………… b) no………….
3.What is your opinion –is CSR is necessary?
a)yes …………… b) no………….
4. Are you involved in any social activities with respect to your organisation?
5.Do you think it will benefit your organisation ?
a)yes …………… b)no…………..
6. How much investment is done by your company in CSR initiatives ?
7. Do you find that it enhance the growth and sustainability of organisation?
a) yes ………….. b) no…………..
8. In your opinion what are the main purpose of undertaking CSR activities ?
a) as an promotional tool b) to ensure human resource in future c ) for getting raw materials benefits
d) to increase loyalty in customer e) any other one……………………………………
Facts And FindingsFacts And Findings
4.What are the main purpose of
undertaking CSR activities ?
1.Are you aware of Corporate
Social Responsibility ( CSR)?
3.Are you involved in any social activities
with respect to your organisation
2.What is your opinion –is CSR is
The Research : Ways by which we
can earn profit from these activities.
1.Profit from providing education facilities/training/institutions:
• The corporate can open institution where they can provide a better technical
knowledge for the rural people as well as poor urban people,which is
practicing by the company. When these student grown up they become loyal
employee of the company. By this the investment made by the company on
opening the institute leads to future HR reserve back up ,for example
Mahindra and Mahindra.
Benefit to organization:Benefit to organization:
• This also reduce future investment in recruitment.
• Provide loyal employees in future because of emotional attachment.
2.Profit from enhancing technological facilities:
• The organization can provide different facilities for development of the villagers.
• They open information centre where they can provide agricultural knowledge & information For
example ITC ltd concept of e-chaupal make information available for the farmers to know the mandi
rates this benefited the customer and also help the ITC to get good crop at the lowest rate.
• ITC’s intervention leverages micro-credit and skills training to generate alternate employment
opportunities. Increased income in the hands of rural women means better nutrition, healthcare and
education. The system of mandatory contribution further strengthens the savings habit, leading to
Benefit to organizationBenefit to organization::
• It will help in market penetration in rural areas.
• It will getting brand loyalty.
• Procurement of low cost high quality raw material.
3.Profit from environment supporting activities:
• Many organization like PepsiCo use so much water for soft drink .Hence they can
improve the water level by making reservoir, water shed it will help in making the land
more productive . The PepsiCo get good crop from these lands for its fast food segment
Like Kurkure .
• ITC continues to make progress on its sustainability initiatives relating to water through
Conservation to achieve the lowest specific water consumption (water used per unit of
production); Zero Effluent Discharge by treating and recycling all waste water.
• ITC's social and farm forestry initiatives created a green cover of over 100,000
hectares.by disease resistant clonal saplings , In addition, it provides sustainable raw
material sources for the Company's Paperboards business, and also creates livelihood
opportunities for disadvantaged tribals and farmers in rural areas. This initiative has
already created over 46 million person days of employment.
Benefits to organisation:Benefits to organisation:
• Now in long term these benifited farmer become the loyal customer
for ITC like company because,in Indian tradition, people are emotional
hence it improve goodwill of the company.
• Help in getting good agricultural raw material for production.
• Positive word of mouth. 10
4.Profit from infrastructure improving activities:
• There are many village which are still in dark because of no road light . The
company can lighted these village by road light They put their logo on these
light and this can work as promotion tool.
• They having no television or radio,hence can introduce their common
• Example ITC provides 75 per cent of the cost of building a water body. The
user-group provides the rest. The user groups raise funds from the farmers to
meet the maintenance cost of the structure.
Benefits to organisation:Benefits to organisation:
• Help in penetration in those areas where road network
is not good and high illiteracy.
• Making Brand image of company.
5.Profit from monetary benefits to people/charitable activities:
• The organization can involve themselves in different charity by donation. This
make a direct contact with end customer.
• For example: Whole Foods store makes thousand s of donation per year and in
addition donate 5 percent of a store's total sales to a nonprofit organization. This
usually brings hundreds of new or lapsed customers into their stores, many of
whom become regular shoppers. So a 5% Day not only allows them to support
worthwhile causes, but is an excellent marketing strategy that has benefited Whole
Foods investors immensely.
Benefits to organisation:
• Help in publicity hence cost of promotion reduce.
6.By giving respect/support to local tradition and culture:
• The company has responsibility to respect the culture and tradition of society .
It will help in making the attachment of people with company For example. LG
introduce the concept of Hindi menu and local language in T.V. menu with
Sampoorna T.V.It is very popular in rural market. The investment on this
technique is Rs.20/T.V. sets and they revenue generated is about Rs. 2000
• They may organize different events like ‘Dandiya’ ,‘Holi Milan’,Christmas etc
for example: Radio Mantra, Radio Mirchi etc
Benefits to organisation:
• Product differentiation.
• Penetration to rural market .
• Socially responsible business practices strengthen corporate
accountability, respecting ethical values in the interests of all
• Improve the quality and opportunities of life, they empower people
and invest in communities where a business operates.
• Work for the society lead to publicity and promotion ,hence help in
getting more loyalty and market penetration .
• It also provide competitive edge to corporates.
• Increase the goodwill in long term but also the profit in short run as a
Implementation of CSRImplementation of CSR
• Development of society as a whole.
• Enhanced brand image and reputation .
• Community investment can open up new market .
• Reduce local regulatory obstacles.
• Provide access to the local political process.
• Generate future loyal HR force.
• Market penetration. 15
• www.positive outcomes.com.au
• Business Ethics and Corporate Governance, by: The ICFAI University
• Perspective in Business Ethics, by: The Mc Graw Hills Publication.
• India Today