Zinrelo supports tiered rewards program that allows for targeted promotions to multiple customer segments

1. December 12, 2018
Zinrelo Loyalty Rewards Program Helps FSAstore.com
Acquire 1 Million Subscribers for its Loyalty Program
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Zinrelo supports tiered rewards program that allows for
targeted promotions to multiple customer segments
FSA Perks Loyalty Program
“Zinrelo’s comprehensive loyalty
platform does everything from tracking
Loyalty to promoting customer
engagement. We love it!”- Larry Gray,
Digital CRM Director at FSA Store.
SUNNYVALE, Calif. (PRWEB) December 12, 2018
FSAstore.com, the most comprehensive e-commerce marketplace that sells exclusively
Flexible Spending Account (FSA)-eligible products, has gained 1 million subscribers as a
result of using Zinrelo’s loyalty rewards platform as the main engine to drive its FSA Perks
Loyalty Program.
With the objective of maximizing revenue by improving customer retention, FSAstore.com
implemented Zinrelo’s modern-day loyalty rewards program and achieved a whopping 1
million subscribers for its FSA Perks Loyalty Program.
According to FSAstore.com, the company has found success with FSA Perks, which is a
tiered loyalty program.
The company offers a website feature called an FSA Tracker, which allows customers to
input their FSA deadlines and receive email reminders to notify them when their spending
deadlines were approaching. Unfortunately, customers were not utilizing this feature. To
encourage customers to provide these details, FSAstore.com used loyalty points as an
incentive. Bonus points were awarded to customers who entered their spending deadlines.
This resulted in a noticeable uptick in FSA Tracker use.
With FSA Perks, the company was also able to identify customers who had not shopped in
six months. Before a customer is lost, a win-back promotion is delivered that offers bonus
points for shopping within a week. This proved effective at engaging customers whose
churn rate was high.
Zinrelo offers a higher incentive to top FSAstore.com customers who stay active with their
yearly tax-free healthcare spending. Multiple reward tiers based on various customer
segments have helped drive higher participation in the loyalty program.
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2. “The Zinrelo loyalty program platform and marketing automation tool allows us to
customize the FSA Perks program and maintain awareness and engagement with
customers.”, said Larry Gray, Digital CRM Director at FSAstore.com. “In the same way that
FSAstore.com strives to give account holders peace of mind about their healthcare dollars,
Zinrelo gives us peace of mind that we are retaining those valuable relationships with
customers.”
To improve customer retention targeted FSA has executed several successful promotional
campaigns using loyalty points. A recent campaign executed in November 2018, resulted in
1,081 incremental orders and $77,000 incremental revenue in just two weeks.
“The Zinrelo loyalty rewards program, is helping businesses to reach out and make deeper
long-lasting connections with their customers. Loyalty ensures that customers do not go to
competition, and this leads to repeat business.,” stated Samir Palnitkar, VP of Customer
Success at Zinrelo. “We are empowering enterprises to create personalized loyalty rewards
programs with ease.”
About FSAstore.com/HSAstore.com
FSAstore.com is flex spending with zero guesswork. It’s both the largest online
marketplace for guaranteed FSA-eligible products and an educational resource that you
can understand. It’s the company's mission to help millions of flexible spending account
holders manage and use their FSAs and save on more than 4,000 health items using tax-
free health money.
In an ever-shifting market, HSAstore.com is health savings, simplified. With the largest
selection of guaranteed HSA-eligible products and easy-to-understand educational
resources, the brand is here to maximize consumers’ long-term health savings and help
ease the financial burden of medical needs should they arise.
About Zinrelo:
Zinrelo is a modern-day, loyalty rewards program, helping to maximize repeat sales and per-
customer revenue through 360-degree customer engagement. Zinrelo encourages multiple
dimensions of loyalty including transactional, social, referral, engagement and behavioral
loyalty. It supports omni-channel deployments that span across desktop, mobile and
physical stores.
To zing your loyalty and referral programs, contact Zinrelo at https://www.zinrelo.com/ or
info(at)zinrelo(dot)com
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