1. Shobana Karthik
PERSONAL DETAILS
Name: Shobana Karthik
Address: 6, Ramel Way, Pakenham 3810 VIC
Mobile: 0432 726 428
E-mail Address: shobhana2k@gmail.com
EDUCATIONAL BACKGROUND
Qualification: Master of Human Resources
Field of Study: Human Resources
Name of University: Anna Malai University (India)
Graduation Date: Aug 2002
Qualification: Bachelor of Arts
Field of Study: English Literature
Name of Institute: Madras University (India)
Graduation Date: Aug 2000
OJECTIVES
To work for a company which can utilize my skills in creating integrated strategies to
develop and expand existing sales, brand/product/technology evolution, media endorsement
and Public Relations.
KEY SKILLS
• Sound knowledge of Retail and I.T Distribution supply chain gained through almost
8.5 years of working directly with multiple departments of National Retailers and
Vendors.
• Ability to work successfully as a member of a Team. Team work is imperative in my
role whereby input from sales, product and logistic departments are essential in
getting stock out to the Retailers.
• Excellent relationship management skills. As the link between the vendor and
retailer, building rapport with stakeholders is essential in achieving company
objectives and assisting vendors and retailers meet their business objectives.
• Analytical and outside the box thinker with good business acumen.
EMPLOYEMENT HISTORY

2. Shobana Karthik
Company: Synnex Australia Pty Ltd
Position: Snr Internal Accounts Manager (National Retail)
Date: 2008 – Current
Company Description: I.T Distribution
HANDLING TOP THREE RETAIL ACCOUNTS: OFFICEWORKS,
HARVEYNORMAN & JBHIFI
Role purpose: Responsible for ensuring stock is available for National Retailers when they
require it through effective analysis of various reports received from vendors, planners and
National Retailers. Processing of EDI orders in a timely and efficient manner using the B2b
systems.
Responsibilities:
• Market Penetration: Penetration of market through adequate coverage keeping in
mind the area, customer and potential etc.
• Market Intelligence Analysing the customer potential and sales. Analysing how
profitable the current customer base is. Keeping a regular track of the upcoming
projects through review of magazines and other media. Analysing market trends and
macroeconomic indicators to determine the market potential and new opportunities.
Interactions with corresponding representatives of competitors to gain information
about the market scenario and trends.
• Online: Web, Social Media, Advertisements on other websites, e-mail blasting,
blogs, and accounts on social media sites like Twitter or Facebook.
• Sales Forecasting and providing monthly the contingency plan for target to be met
/exceeded
• Branding : Was responsible for increasing Brand value, Brand image, positioning the
Existing Brand name, execution of trade and promotional activities.
• Collections: Reviewing customer-wise accounts, receivables and pending high-value
dues.
• Processing EDI orders raised by retailers through B2B system and ensuring delays
are minimized by following up with couriers regularly.
• Calculating and submitting price protection figures when SKUs have an RRP drop.
• Provide system training to new members of the team.
• Monthly analysis of DIFOT (Delivery in Full and On Time) reports for major
retailers and its impact on sell through.
• Updating the B2B system once orders are processed.
Achievements:
• Helped secure the BIGW and JBHIFI business through successful implementation of
Vendor Management Inventory (VMI) and Co-Managed Inventory (CMI) over a trial
period of 6 months
• Sourced and updated product dimensions data at outer carton and pallet sized levels
which allowed Woolworths DC to order more stock and reduce replenishment cycles
from daily to bi-weekly.

3. Shobana Karthik
• Prepared EDI training manual for the National Retail Team enabling the team to
assist on multiple accounts and ensuring each Retailer has backup support staff
assigned to them.
• Managing the ready to pallets for Officeworks to reduce ADM’s so both customer
and my company can save money on lost items.
• Retail Hand book created for each retail accounts for internal company use.
Company: Computer Share Investors Pty Ltd
Position: Mail Room Support Staff (Casual/DIP Audits)
Date: 2007 - 2008
Company Description: Share Registry
Responsibilities:
• Assisting to process outbound mails.
• Data entry of all the application codes from the out bond mails.
• Adhering to Brand standards and its compliance
• Directly reporting to the team leader
• Sorting out all the blue-chip companies mails as per the dead lines
• Auditing DRP’S and MANADATES of the blue ship companies like (Wesfarmers)
for high flow.
• Corrections of all the DRP’S and MANDATES required,
• All the corrected DRP’S and MANDATES sent to reprocess and EDC for data entry
purposes in order for the update of client request.
Position: Executive Housekeeper
Company: Ramada International Hotel
Period: 2005-2007
Position: Assistant restaurant Manager
Company: KFC Chain of Fast Foods (Australia
Melbourne)
Period: 2004-2005
REFERENCES
Available upon request