THIS PRESENTATION IS MARKETING PLAN FOR AN ANDROID APP FOR THE ORGANISATION THE UGLY INDIAN

1. Marketing Plan for
Android App
SUMANTH REDDY
BITS HYD

2. Introduction
Why Android
App?
Situation
Analysis
Strategy
Value
Proposition’s
Tactics Implementation
CONTENTS

3. TUI initiative is great and
execution is perfect but
reach is very less.
Built an Android application
to reach the target
customers
The most common feature of
target customers is having a
smartphone with internet
Both the organization &
customers are benefited by app
as their needs can be satisfied
The costs are very less for both
customer and the organization and is
almost 0Problem
Solution
Why Android?
Value Proposition
Implementation
THE UGLY INDIAN

4. I am The Ugly Indian
I am here because we have to admit that many
of India’s problems are because many of us
are Ugly Indians.
Hello!

6. “
◉It’s time for us Ugly Indians to
do something about this . Only
we can save us. From ourselves.

7. Isn’t this a common sight ?
◉ Why bother? We are like that only.
◉ You would think somebody will do something
about it.

8. As nobody else seemed concerned, we
made it
‘our problem’.

9. It needed an to
take the first step.
.

10. What’s the big deal? What
difference does this make?
Well, quite a lot
actually.
people
walk here everyday.
✋

11. There is . The Ugly Indian is
not that ugly after all.

12. Isn’t this change
matter?.

13. Why Android App
They
pioneered a
social initiative
which is
succecesfully
executed
Stop Talking
and Start
Doing is the
motto of The
Ugly Indian
Now its time
for them to
spread all over
India be the
real change.

14. Situation Analysis
Organisation
Overview
Pioneered an
intiative to clean
India and started
from Banglore city.
Stop talking and
Start doing is their
slogan and beign
anonymous is their
speciality.
Our app will help
them reach millions
of people with
similar attitude
Market
Overview
The organisation
has to reach many
people to achieve
their objective
Their market
contains people
who are highly
exposed to Internet
and Social Media
Our app gives them
opprtunity to reach
their target
customers with
ease.
Customer
Overview
Many people in
India agree with
the org and willing
to take part in the
initative.
The target
customers
common place is
Internet
Target customer
have smart phone
and is major reason
for Android App

15. This map shows the number of internet users in India and it is very HIGH

16. Whoa! That’s a big number, isn’t it?

17. 314 Million IndiansThat’s a huge number
Substantial Reach
284 Million 3G usersAnd a lot of users

18. Our process is easy
TUI goal is
make India
clean with
the help of
Indians
Our app
will help
them to
achieve
this
objective
To achieve
this they
have to
reach
millions of
Indians
GOAL

19. STRATEGY
Customers
Our app enables target
customers to find out about TUI
and will bring awareness about
the initiative.
Collaborators
NGO’s can collaborate with TUI
and can have profiles and
groups in the app and can
organise and intiate some
events to make India cleaner
and better
Company
TUI can use our app to spread
among the millions of Indians
who can support and take part
in their initiative.
Competitors
No scope for them right now. If
anyone arises then our app will
be integrated to provide best
services.
Context
It’s free and anybody can
download it. The motivation
with the app directly related to
self-esteem of the customer.

20. Internet growth in Indian, it is evident that anything on
internet can reach millions of INDIANS

21. Value Proposition
Target customers can be easily
addressed through app and
easiest way to connect masses.
The app will motivate more
people to take part in the
initiative.
Our app has high value
proposition for target customers
as the need itself is the
driving force. Our app will just
trigger the target customer to
satisfy their own needs by their
actions.
Our app will be huge benefit for
our collaborators such as
different NGO’s as they will
substantial amount of people who
are willing to satisfy their
state needs by performing some
social activities.

22. TACTICS
TUI can have
more impact
on society coz
all like-minded
people are
together
Cost for
customer is 0
coz all have
smartphone
and internet
and our app is
free
Social media
features like:-
News Feed
Photo
Group&Pages
Texting

23. TACTICS
&
will be our
slogan
BRAND
Will be the core
attribute that will be
spread by the app
App’s name is
TUI as it is:
Pressing
Remarkable
Catchy

24. INCENTIVES
1
32
Incentives
Pressing and Remarkable
things are given so that
organization name
spreads wide
Token of
Appreciation
Small gifts & certificates
are given as token of
appreciation
T-Shirts
Customers get incentives
based on the points in
their profile

25. COMMUNICATION
1
2
3
Online
Campaigns on social media.
Exposing the change to
world.
Offline
Word of Mouth is major tool.
Posters & Banners at spot
fixes.
Organization
Key offerings can be
communicated through the
social proof & number of
internet users in India.

26. DISTRIBUTION
News feed &
group in the app
helps to find a
way to address
their needs. App helps target
customer to identify a
platform to address
their needs
This app will act as
motivational
trigger to target
customers.
As the number of
people increase
the growth of
organization
increases.

27. IMPLEMENTATION
Infrastructure
• Designers for the app.
• Features of the app that are driven by
resources.
Process
• Designing of the app.
• Release of the app initially in cities that
organisation name is wide spread.
• Spreading to the remaining cities using the
app.

28. Special thanks to Prof.Sameer Mathur for his
guidance through out the internship.
This presentation is prepared for the marketing
internship by Sumanth Reddy.