2018 Mobile Live Streaming For Biz

1. Mobile Live Streaming:
Can It Be Good For Business?
Live
Presenter: Alice Fuller, Principal Consultant, Sheer Social

2. Alice Fuller, Principal Consultant, Sheer Social
8 years of professional social media experience

3. Created by Alice Fuller
Growing Trend
BusinessInsider.com

4. Created by Alice Fuller
What’s Creating
The Trend?
• Social is now mobile. Viewers
consume content more via
mobile than desktop
• Need for immediacy and instant
feedback
• Entertainment & Voyeurism.
Live Vicariously
• REAL unscripted reality
television. Share Your Life!
• Only Smartphone & internet
required.

5. Created by Alice Fuller
What Is Mobile
Live Streaming?
• Simple way to broadcast live
video via mobile device or
tablet using mobile apps
• Share live content to your
social profiles
• Fans and followers share with
their fans and followers
• Reach and engage with global
audiences
• Watch on mobile or online

6. Created by Alice Fuller
Desktop Live
Streaming
• Use desktop computer and
applications
• Use multiple cameras & video
sources
• Integrate graphic overlays
• Stream to multiple platforms at
same time
• Watch on mobile or online

7. Created by Alice Fuller
Advantages
• Real-time engagement with
customers and audiences.
• Get instant feedback
• It’s mobile and web. 2 places
audiences hangout most via
social media
• Create content or value and
repurpose it
• Create premium content and
monetize it

8. Created by Alice Fuller
Pitfalls
• It’s LIVE! To err is human!
• Trolls
• Can’t censor viewers, but you
can block people
• Potential Copyright and
Permissions Issues
• Quality of streams depending
on your phone and available
internet

9. Created by Alice Fuller
So How Do I Use It For
My Individual Business?

10. Created by Alice Fuller
Business Use 1: Share Your Expertise

11. Created by Alice Fuller
Business Use 2: Conduct Live Q&A

12. Created by Alice Fuller
Business Use 3: Live Demos/Product
Launches

13. Created by Alice Fuller
Business Use 4: Go Behind The Scenes
Singer Ne-Yo brings
fans into recording
studio session

14. Created by Alice Fuller
Business Use 5: Conduct Interviews

15. Created by Alice Fuller
Business Use 7: Monetize Streams, Sponsor
Other

16. Created by Alice Fuller
Business Use 6: Offer Exclusive Content
Contest, discounts, and
giveaways just for your
mobile live streaming
audience

17. Created by Alice Fuller
What About ROI?
Periscoper:
Brian

18. Created by Alice Fuller
YouTube
• Choice of the internet celebrities
• Various monetization options
• Record private or public streams to your
profile.
• View & engage via the web and mobile
• Stream from outside sources, including
software
• YouTube recommends your content to
new viewers
• Recorded vids can be used for SEO

19. Created by Alice Fuller
YouTube

20. Created by Alice Fuller
YouTube

21. Created by Alice Fuller
Facebook Live
• Instant audience
• Stream to profiles, pages, & groups
• Download recorded video in HD & SD
• Stream via mobile & desktop using multi
camera software & tools
• Invite guests into stream
• Deep analytics
• Filters

23. Facebook Live Map

24. New Facebook
Creator App

25. Created by Alice Fuller
Periscope
• Twitter owned and Twitter profile required.
Debuted March 2015
• Stream directly to Twitter profile
• Record private or public streams to your
profile. Make available for 24 hrs or longer
• View & engage via the web and mobile
• Get paid by viewers
• Stream from outside sources, including
software
• Viewers share hearts to express interest.

26. Created by Alice Fuller
Instagram Live
• Debuted 2016
• Stream directly to Instagram account
• Record private or public streams to your
profile. Make available for 24 hrs or longer
• Add to Instagram Stories
• Invite and accept guests
• Viewers share hearts to express interest.
• Some analytics provided

27. Created by Alice Fuller
BeLive.TV
• Participate via app and web
• Similar to Google Hangouts, but comments
available on screen
• Various chat chat formations
• Graphic overlays
• Great for public group chats. 3 people
participate at a time. Organizer invites and
accepts new people
• Chats can be recorded for playback
• Schedule upcoming broadcasts

28. Created by Alice Fuller
Tips
• Use available WiFi
• Good lighting is crucial
• Use mic or use quiet place when needed
• Use tripod when needed
• Introduce yourself, more than once
• Comment and add info of value to other
people’s streams
• Share streams with followers and social
profiles.

29. To Learn More Contact:
Alice Fuller
Principal Consultant, Sheer Social
SheerSocial.com
Ph: 818-672-6287
Cell: 919-218-7853
Email: alice@sheersocial.com
Facebook: Fb.com/Sheersocial
Twitter: @Sheersocial