Top 10 best delhi startups 2021

www.swiftnlift.in
NOVEMBER 2021
Young And Dynamic
Young And Dynamic
Team Of Lawyers at
Team Of Lawyers at
KIAA,LLP
KIAA,LLP
Kumar
Ankur
Chayan
Sarkar
Karan
Bindra
Bipul
Kedia
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Best Delhi
Startups The unclear law
of Crypto Currency in India
Need for a strict
Information Technology (IT) Act
Do we need
e-sports law in India?

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Chief Editor
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NOVEMBER 2021
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From the
EDITOR
S
tartups are young companies founded to
develop, market, and build a unique product
or service for their customers.
Startups are rooted in innovation, eliminating
existing product defects or creating entirely
new classes of goods and services, breaking
up established mindsets and businesses for all
industries. For this reason, many startups are
referred to as “disruptive agents” in their industry.
Startup culture is a work environment that
emphasizes creative problem solving, open
communication, and a flat hierarchy.
In organizational culture, core values are usually
carried over to a company’s identity, including its
mission, products, and customer service. In startup
culture, these core values usually reflect the
personality and spirit of the people who worked in
the early days of the company. As new companies
must adapt quickly to domestic and overseas
market pressures to survive, the startup culture
also strengthens the resilience and adaptability of
the company as key virtues.
Workplace values based on startup culture are

increasingly popular with executives in large
companies. The acceleration of business,
accelerated in part by advances in technology,
is making large corporations realize that they
can make tremendous profits by focusing
more on the values of startup culture, including
the value of the individual. In some industries,
the positive trait that comes from adopting a
startup culture is called Kaizen.
A startup is a company whose founders start
around an idea or problem with the potential
for significant business opportunity and
impact. Often, actual development begins
even before you find a meaningful idea or
problem worth solving and build a committed
founding team aligned with a shared vision to
bring that vision to life.
The goal of the initial founder(s) is to establish
a team of co-founders committed to the
skills and capabilities necessary to be able to
validate the initial fit of the problem/solution
and product/market before turning it into a
meaningful company and a self-sufficient
enterprise.
So, in addition to the innovation process itself,
from idea to product and business model that
generate value, startups also need to have a
strong and committed team of founders and
develop together into a real growing company
or organization that captures the value that is
born as a large company.
In our edition of “Top 10 Best Delhi Startups
2021” on the cover story, we have a Young &
Dynamic team of Lawyers at KIAA, LLP. The
company was formed with an intention to
resolve the issues in legal matters that need
modern-day solutions.
SwiftLift focuses on spot-lighting the firms and
startups that are contributing to fabricating
lives better with their intention to make our
society a better place. It is always a pleasure
for me as Chief Editor to represent you with
fresh and engaging content to read. It was a
collective effort made by our team to bring
this edition. I hope you enjoy reading this piece
of our efforts. We have other sections filled
with trusted and resourceful knowledge &
information to garner your reading habit.
Nilesh Sabe
Chief Editor
- Nilesh Sabe

KIAA, LLP
The unclear law of Crypto Currency in India
Need for a strict Information Technology (IT) Act
Do we need e-sports law in India?
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36
ARTICLES

Skills Reform Pvt Ltd
Bunk Tribe - Senior Citizens’
Travel Partner
Neuphony
People Pivot
The Yummy Idea
PROFILES
Admissify Edutech Pvt Ltd
Kaicell
Oddy Uniwraps
Qdesq
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34
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32

Cover Story
Karan Bindra
Founder Partner

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Startups
Young And
Team Of
KIAA,LLP
Dynamic
Lawyers at

KIAA, LLP has been recognized as a start-up by the
Department for Promotion of Industry and Internal
Trade under the Ministry of Commerce and Trade.
KIAA, LLP is one of the First Startup law firms in India
established in the year 2011. KIAA, LLP has advised
many startup companies in India along with the foreign
entities who want to establish their work in India.
NFT & Blockchain are the rising
technologies.
NFT—Non Fungible Tokens are part of the Blockchain
Technology that works on Ethereum Network and is also
call as ERC 20. Non-fungible tokens are digital assets that
are unique and hence can only have unique ownership.
NFT can be in any form which often represents real-
world objects like music, art, video games, etc. NFT’s
are generally one of their kind or very limited in nature
and exclusive to the owner itself. NFT are non-fungible
in nature unlike Cryptocurrencies, though it is built
on the same platform as Bitcoin or Ethereum (ETH).
There is no general prohibition as of now preventing an
Indian resident from buying or selling NFTs. However,
some ambiguities may arise under the Foreign Exchange
Regulation Act, (FERA) in case of cross-border
transactions.
(KIAA), LLP
K
a
r
a
n
B
i
n
d
r
a
F
o
u
n
d
e
r
P
a
r
t
n
e
r
Knowledge
Information
Acess
Associates
Year of Founding: -2011
Founder: Karan Bindra
Co-Founder: Kumar Ankur and Chayan
Sarkar
Office Locations: Delhi, Mumbai,
Kolkata,Gurgaon,Kochi,Patna&Ranchi
Company Strength: (Employees): 20-25
Website: www.kiaa.co.in

Skills Reform
Private Limited
What drove you towards skill
enhancement? What was the
reason behind establishing a skills
education firm?
Barringafewdevelopedcountries,whereskillsaregiven
equal importance as qualification, we in India have been
laying emphasis only on degrees and not giving much
hands-on learning experience to people. So, looking at
the future world of work and our burgeoning young
population, immediate reforms are needed for
better employment and economic growth.
I have had a few ideas in my mind,
passion to steer them, and
was looking for the
right platform to
amplify.
And, fortunately, I also found a partner who was equally
inspiring and aspiring to drive these reforms.
Conscientiously, we looked at these gaps, worked on a
relevantscalablesolutionthatcanbringtheequilibrium,
collaborated with the right partners to drive the venture
smoothly; and we co-founded SkillsReform, where we
are giving a robust platform to students to find their best
fit, educators to hone their skills, employees to upskill
or reskill and entrepreneurs to get mentored by experts.
What are your skill courses in the offer?
Whom are you serving in the current
market?
Our skill courses are the handpicked ones, broadly
known as the Power Skills comprising of a journey
from self-awareness to corporate readiness to equip our
youth and anyone who is looking for a career change.
With a bouquet of customized options, we offer very
personalized guidance regarding their “Best Fit” career
options and train them on the required skills which will
help them transition well in their chosen field.
These modules are designed for three different
levels- For school goers, college students, and
working professionals.
Personal Branding, Growth Mindset,
EmployabilitySkills,andEntrepreneurship
are a few of the best-selling modules
with us.
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14 NOVEMBER 2021 SwiftNLift

O t h e r
than skills
enhancement,
what else are
you providing which is
unique in the competition?
Other than the modules on Power
Skills, most of our students have seen
value in our career/skill assessments
and career guidance services. These are
top-rated services having a placement
rate of almost 100% with an emphasis on
finding the “right fit” careers and courses/
colleges across the world.
Tell us something about your previous
professional career.
My professional career began in the sales department
of Amadeus which is a travel company. After gaining
some experience, I went to IIM-Lucknow to finish my
post-graduate program.
During the last 15 years, I got a chance to work
with some of the great brands like HT Media, ABC
Consultants, The Hero Group, and various extremely
talented Business professionals.
Working with the Founders and CEOs during my
last few assignments on new business strategies and
execution gave me a lot of exposure and confidence to
start my venture.
Highlight of our Venture:
As a startup, we were able to get our first paid customer
within a month of our launch of the website.
Our GSLC (Global Students Leadership Conclave)
received applications from 600+ students from more
than 10 countries.
Our three learning series
on Industrial Revolution 5.0,
Higher education & NEP2020, and
Academia-Industry Connect received
commendable viewership.
Chetan Khurana
Co-Founder
☐ Year of Founding: 2020
☐ Founding Members:
Ms. Chetna Sabharwal
and Mr. Chetan Khurana
☐ Office Locations: Delhi
☐ Company Strength: 25
including freelancers.
☐ Website:
www.skillsreform.com
15
NOVEMBER 2021 SwiftNLift

Admissify Edutech
The Complete Abroad Admission Solution
A
dmissify Edutech is an Education Consultancy
incorporated on 29 March 2017.
Admissify is changing the face of the Overseas
Education Consultancy experience. Admissify
revolutionary web platform works in conjunction with
the innovative mobile application, available on iOS &
android, to empower students to pursue their ambition
of studying abroad - tailored exactly to fit the individual
requirements for assistance & guidance.
Admissify Edutech – About Us
Admissify also has offices in a number of key global
locations,fromwhereweofferexclusiveaccommodation
alternatives and post-arrival services, which have been
long expected and are now available.
Over 2000 universities and 60,000 courses are available
on the admissify platform, which covers all prominent
overseas study destinations. The innovative ‘Intelli-
Search’ feature is a fantastic way to find and shortlist
the finest institutions and courses for you based on
your specific needs, such as academic scores, budget,
country, scholarships, intake time, and more.
The people behind the technology are the most exclusive
aspect of all – our Internationally Certified counsellors,
country expert immigration lawyers, experienced
accommodation agents, and industry leading advisory
panel from around the world make the Admissify team
an unrivalled asset to tomorrow’s aspiring achievers.
Admissify – Founders
Meet Admissify world-class educators and seasoned
coaching faculty, as well as the prestigious business
leaders who advise us. With Admissify, you can rest
assured that you’re in good hands.
Rahul Laxman
Co-founder at Admissify Edutech Pvt. Ltd
At the time, he was a Master of International
Commercial Law (LLM) after graduating from the
University of London Colleges with a bachelor’s degree
in Engineering (BENG) and a bachelor’s degree in
Business Management (BSc). He met Ishant Agarwal,
an enthusiastic Delhiite who had come to London to get
his MBA, there.
Both individuals combined their backgrounds in
business, information technology, and education
to create a product and service that enables and
empowers students to make the best decisions for
their future professions while avoiding the pitfalls
of India’s intermediaries.
Admissify – Services
Admissify has built a one-of-a-kind online community
for international students and academics, complete with
college leaders, alumni student coaches, international
specialists, and test prep professors. Students can use
the comprehensive technological platform to conduct
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extensive data research at over 3500 universities,
engage with fellow applicants and professionals from
across the world, and apply to overseas courses directly.
Studentscanthentalktootherstudentsapplyingtothat
nation, university, or course, read student evaluations,
interact with genuine university personnel, search for
scholarships, and apply for admission straight through
the portal using the complete platform.
TheplatformofAdmissifydoesn’tendthere.Prospective
students can easily submit their documents, receive
GRE, GMAT, and IELTS online tutoring from qualified
instructors, speak with expert advisors–the majority
of whom have studied abroad–book student housing,
obtain student loans, and obtain other immigration
assistance as needed.
Students also receive all necessary support from
Admissify’s abroad offices and affiliates in Europe
(Germany), the United Kingdom, and the United
States, including student housing and assistance in
gaining international positions following graduation.
The Admissify Platform & Services are distinctive in
the following ways:
■ Excellent and thorough information and advice is
available from any internet-enabled device, including
PCs, iOS devices, and Android devices.
■ GenuineandexperiencedHolisticCareerCounseling
from institution personnel, as well as study-abroad
opportunities Counselors for Alumni
■ Communication with fellow Study Abroad students
in comparable fields of study for guidance and
company.
■ In-country aid for international students’ lodging
■ International offices and representatives in London,
UK, Hanover, Germany, Boston, USA, Vancouver,
Canada, and Sydney, Australia, aid and support job
seekers.
■ Virtual Classrooms provide test prep instruction for
IELTS, GMAT, and GRE.
■ A complete end-to-end assistance solution for
any student interested in studying abroad, from
research to admission, and all in between, as well as
establishing a future career overseas.
To recap, Admissify is a holistic solution that enables
students to pursue their ambition of studying abroad
while also ensuring that their professions continue after
graduation–with everything taken care of in between.
“We are ideally positioned to achieve this by providing
them with a wealth of knowledge and opportunity to
interact with their contemporaries and colleagues from
all around the world, as well as international JVs and
partners to support jobs and housing in their country
of choice,” Rahul says.
The Team
☐ Company Name:
Admissify Edutech Pvt Ltd.
☐ Founders:
RahulLaxmanandIshantAgarwal
☐ Founding Year: 2017
☐ Industry: Education Management
☐ Area Served: Worldwide
☐ Website:
http://www.admissify.com/
17

B
unk Tribe Holidays is began journey in the early
years of Travel and Tourism incorporated on 22
February 2021 as we know it today.
Born in 2016 and having great expertise in travel
packages for senior citizen. Bunk Tribe has not only
won the trust of its returning customers but also created
an avenue for both the seasoned traveller and those new
to the world of travels.
About Us & Senior Citizen Travel
Bunk Tribe Tours are well researched and Hand Crafted
Group Tours specifically designed for Senior Citizen
Travel. Bunk Tribe Organizes 5 to 6 Group Tours
Every Month to Different National & International
Destinations. All Bunk Tribe tours are Group Tours
& Senior Citizen Travel from Delhi-NCR, Bangalore,
Mysore,Chennai,Coimbatore,Hyderabad,Ahmedabad,
Mumbai & Pune Join the Tours Every Month. We are
trying to Stretch Out our Horizons Pan India.
On Every Bunk Tribe Tour, We Ensure that the Senior
Travellers get Ample Time to Visit the Locations,
Journeys are Made Very Comfortable, Neat & Clean
upto the Mark 3 star & Above Hotels are chosen, All
the Meals are cooked and served Fresh and As per the
Travelling Group’s Taste. At the End of Every Tour Day,
we organize activities that Keep the Fun Alive, Make
Each & Every Traveller Participate
Bunk
Tribe
- Senior
Citizen's
Travel
Partner
Kartikey Sharma
Team Manager
The best Senior Citizen Tour & Exclusive
Family Travel solution
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Popular Destinations in India
Popular Indian Destinations for Senior Citizen Travel
Ladakh, Manali, Spiti Valley, Meghalaya, Sikkim, North
East (Seven Sisters), Gujarat, Kashmir, Andaman
Nicobar, Chardham, Amarnath
Popular International Destinations for Senior
Citizen Travel
Bhutan, Nepal, SriLanka, Malaysia, Mauritius,
Singapore, Bali, Scandinavian Countries, Dubai &
AbuDhabi, Australia, Iceland, Bahamas, Finland,
Vietnam-Cambodia, Paris, Switzerland, Kailash
Manasarovar Yatra
These are the Most Popular Destinations where Senior
CitizensareTravellingto.ApartfromtheseDestinations,
the Real Wanderers Travel to Many other Destinations.
The best Senior Citizen Tour & Exclusive
Family Travel Package at Bunk Tribe
Whenever it comes to Senior Citizen Tour & Family
Travel Packages Bunk Tribe is the preferred travel
portal in India that is best for the specific needs of
the Elder Travellers and Families. Owing to the faith
bestowed in our travel services by our patrons, Bunk
Tribe has established its niche amongst the respectful
Senior Citizens & Happy Loving Families of India and
is counted among the top 10 travel agencies in India for
Senior Citizen Tour & Family Travel Packages.
Bunk Tribe at Bunk Tribe understand that nowadays,
travelling has become much more than just visiting a
new destination. That is why each of our Senior citizen
Tour & Family Travel packages offers you the respite
that you anticipate from a holiday. As a well-informed
traveler, it is only right to expect more from your travel
company in India – we strive to ensure the same for
our customers. It is no longer about only conveyance
and accommodation. For those who enjoy travelling,
the best travel packages are those which can offer them
holistic holiday experiences. That is exactly what you get
when you opt for the best company for senior citizen
tour & Family travel Packages – Bunk Tribe.
Countedamongthetop10travelagenciesinIndia,Bunk
Tribe has formulated and offers hand crafted services to
the senior citizens on the tour. In our constant endeavor
to be the best travel company in India, everything that
we do is based on needs of Senior Citizens and Family
Travelers when they decide to take any tour to any
destination. With extensive travel know-how, end-to-
end travel planning and a wide assortment of travel
packages, we are counted among the best company for
senior citizen tours and Family Travel Packages in India
that ensure the best holiday experiences.
What makes Bunk Tribe one of the best
company for senior citizen tour & Family
travel Packages in India?
Bunk Tribe, at Bunk Tribe, know that Senior Citizens
face a lot of problems while on trips, and we pledge
to offer the readymade solutions and make the tour
better, comfortable and convenient. With Bunk
Tribe’s packages, you can head out and indulge in the
exploration of an unknown destination or revisit your
favorite spots in places that hold a lot of memories, you
can meet new people of Your Social Stature, Education,
Age and Experience and mark another spot on the
map that you have covered; there is nothing better
than travel.
☐ Company Name: Bunk Tribe Holidays
Private Limited
☐ Founder: Nitish and Muneesh
Venkatachalam
☐ Industry: Leisure, Travel & Tourism
☐ Area Served: India
☐ Founding Year : 2016
☐ Website:
https://bunktribe.com/
19

V
irtual Currency or Virtual Money is a largely
unregulated and issued digital currency and
is generally controlled by its developers and
used & accepted electronically among the members of
a specific virtual community. In 2014, the European
Banking Authority defined virtual currency as “a
digital representation of value that is not issued by
a central bank or public authority, nor necessarily
linked to a fiat currency, but is accepted by people
physically or legal as a means of payment and can be
transferred, stored or exchanged electronically. ”A
digital currency issued by a central bank is known as a
central bank digital currency.
Cryptocurrency
A cryptocurrency or crypto is a collection of binary
data designed to function as a medium of exchange. The
ownership records of the individual coins are stored in a
ledger, which is a computerized database that uses strong
cryptography to protect transaction records, control the
creation of additional coins, and verify the transfer of
ownership of the coins. Cryptocurrencies are generally fiat
currencies, as they are not supported or convertible into a
commodity. Some cryptographic schemes use validators
to hold the cryptocurrency. In a proof-of-stake model,
owners place their tokens as collateral. In return, they
gain authority over the token in proportion to the amount
they wager. These token bettors generally acquire further
The unclear law of
Crypto Currency in India

21
ownership of the token over time through network fees,
newlymintedtokens,orothersimilarrewardmechanisms.
Cryptocurrency does not exist in physical form (like paper
money) and is generally not issued by a central authority.
Cryptocurrencies typically use decentralized control
rather than a central bank digital currency (CBDC). When
a cryptocurrency is minted or created prior to issuance
or issued by a single issuer, it is generally considered to
be centralized. When implemented with decentralized
control, each cryptocurrency works through distributed
ledger technology, usually a blockchain, which serves as a
public financial transaction database.
A cryptocurrency is a tradable digital asset or form of
digital money, built on blockchain technology that only
exists online. Cryptocurrencies use cryptography to
authenticate and secure transactions, hence their name.
There are currently more than a thousand different
cryptocurrencies in the world, and many see them as the
key to a fairer future economy.
Why do we need a law?
I know some people who have been investors in
cryptocurrency for the last year. Some made good profits
out of it by investing at a lower price when the
trend for crypto began in India. Covid19
Pandemic badly impacted the
financial balance that forced us
to search for earning sources
that could provide us with a
penny in our pocket.
India ranks second
globally on investors’ list
of cryptocurrencies and
has shown a dominant
position in displaying
the acceptance of
digital transformation in the country. On the other hand,
the Government of India has no interest in accepting
cryptocurrencies lawfully. There have been rumors
circulating for a long time regarding the complete ban on
crypto trading in India. Well, the government has been
saying this for a long time and even a few responsible
ministers stated that ‘at least, for now, there won’t be any
positive news for crypto-asset holders as it poses a direct
threat to our monetary and fiscal budget’.
Money laundering is the most prominent reason for not
showing trust in it. Of course, the blockchain system is
currently the most secured digital transaction system;
but, it has no centralized authority that could manage the
data being stored in it and protect the integrity of every
sovereign nation.
The concerns are simple: terrorist organizations received
funding from different corners of the world in regular
currency. It is tough or almost impossible to track that
currency’s circulation, but the government’s financial
agencies can somehow locate the transactions being
executed in bank accounts and monitor them under their
formal structure.
Crypto does not provide such a facility as the centralized
banking system does, due to which it is
still disliked by many governments
around the world. India’s public
has become more aware of
the fact that technological
advancement can only
furnish their dreams of
f i n a n c i a l
independence.
- By Parag Ahire

Kaicell
About Kaicell
Kaicell Electronics Pvt. Ltd., a subsidiary of Kaicell
Holdings Limited in the United Kingdom, is a
technology company based in the Delhi-NCR Region
of India, with its innovative start-up Kaicell.com –
India’s latest Omni-Channel Gadget Retail Concept,
which offers a new way of shopping for electronics
as well as the ultimate in customer experience and
shopping convenience!
Customers nowadays expect everything! They
desire the benefits of shopping online, such as a
large selection, detailed product information, user
reviews, and social media trending information!
They want the benefits of physical stores as
well, such as personal attention and the chance
to touch and try things, as well as the mall
hopping and shopping experience. Their goal is
to achieve seamless integration of the digital and
real retail worlds.
Kaicell.com’s network of Service Agents and
CustomerCareCentersstrivestofillthisnichemarket
by combining the ease of online buying with the
quick & reliable service and personalised experience
of a neighbourhood electronics shop. It specialises
in repairs and troubleshooting of electronics and
sells the world’s top brands of cellphones, desktops,
tablets, wearable devices, and accessories.
Kaicell Mission
We remain committed to quality, innovation and
customer service, while striving to be a leader
in the industry.
At Kaicell , we continue to foster and create an enterprise
that creates jobs for our friends, families, communities
and franchisees.
KaicellisaOmniChannelGadgetCare&RepairServices
concept that offers Instant-In Store & On-Demand
On-Site Care & Repair services for mobile phones,
notebooks & other electronic gadgets via a Network of
Retail Stores & Professional Technicians supported by
a Multi Country Web Platform- www.kaicell.com with
an Integrated Customer Loyalty Program and a Cloud
based POS & Repair Job Tracking Software. It aims
to offer a new way of ‘serving the customer’ and the
ultimate in ‘experience & convenience’ to customers in
India, Middle East & South Asia Markets.
☐ Kaicell offers customers the convenience of Online
Shopping and a network of KAI Centers for pre &
post-sales support located within close proximity to
their residential & office communities!
☐ The KAI Center is a combination of a retail shop, a
customer fulfliment warehouse location, a service
center a lounge & a café, all rolled into one great
convenient place ! It is the ideal product touch n
try point, a neighborhood repair shop, a hi speed
Accepts All Brands Of Smartphones,
Notebooks And Tablets Under One Roof.
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assisted online shopping experience lounge or
simply a great place to hang out with friends over
coffee and a free Wi-Fi !
☐ Kaicell.com customers can order online and pick
up products @ the KAI Center @ any time as per
their convenience! It’s Great for student’s n the
workaholics including working moms n dads!
☐ The KAI Center offers repair & troubleshooting
services including home services for all
electronic gadgets!
☐ Kaicell.com offers Live Online Chat 24x 7 as well
as tele- support services for assistance on product
shopping inquiries, status of deliveries, support on
how to set up devices or trouble shooting queries!
☐ The Kai Center also sells a complete range of Off
the Shelf n Custom Accessories that customers
would need in a hurry to replace or add on such
as a personalized mobile case, the ever-fleeting
earphone, cable charger or the power bank in case
they hit the red!
☐ The KAI Center offers value added services such as
mobile pre & post-paid connections, mobile data
plans or simply recharge credits. Customers can also
simply just call @ the KAI Center and the staff will
happily top it up!
☐ Kaicell.com offers reliable & easy return or exchange
of products via the KAI Center in case you want to
change their mind after having purchased online.
Kaicell.com offers Trade In Services for used
electronic gadgets @ the KAI Center.
The Team
☐
Company Name: Kaicell
Electronics Pvt. Ltd.
☐ Founding Year: 17 April 2015
☐ Area Served: India, Middle East &
South Asia Markets
☐ Founder: Kai R
☐ Industry: Internet
☐ Specialities: franchising,
smartphones,gadgetcare,customer
service, repair services, customer
support, consumer electronics,
retail, specialtyretail, technology,
omni channel retail, applecare,
samsung care, smartphone care,
notebook care, smartphone repair,
iphone repair, apple repair, and
notebook repair
☐ Website : https://kaicell.com/
23

W
ith the help of our headband and a mobile
application, Neuphony provides you the
benefits of neurofeedback in the comfort of
your own home. The headband monitors your brain’s
electrical activity, and the mobile app, based on the
sensor data, suggests meditation practises to help you
achieve your desired state. It teaches your brain how to
create the desired condition over time through sessions.
Neuphony is a wearable neurofeedback device that
can assist people in better understanding the brain,
which has long been a mystery to the general public.
We’ve combined neuroscience expertise with the
power of machine learning to create Neuphony, a
solution that will:
☐ Help you deal with stress and avoid burnout in day-
to-day life.
☐ To relax your brain, use meditation, music, and
breathing exercises.
☐ Monitor brain activity in real time to provide you
feedback on your habits.
People commonly believe that your core personality
cannot be altered, which is a complete misconception.
The term “neuroplasticity” refers to the ability to
train the brain. In layman’s terms, this means that you
can train your brain to behave in a specific way in a
specific environment or to break and develop habits.
Neurofeedback is the name of this technology. In India,
there is only one centre in Bombay where this can be
done, but it is highly expensive, costing between Rs.
20,000 and Rs. 25,000 each hour, with a minimum of
12 sessions required. In Europe, a single session costs
around 200 Euros.
Neuphony
Identify, Accept
and Modify Your
Brain Behavior
Bhavya Madan
CO-Founder & CEO
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The brain wearable market has just been developing for
theprevioustenyears,withtheUnitedStatesdominating
and Europe catching up in the last two years. They are
the first Indians to work on this, and it is the first device
designed with the Indian market in mind. The entire
manufacturing process takes place in Delhi, India.
Neuphony believes in the human mind’s limitless
potential and works to unlock it in order to bring forth
the best in people. Neurofeedback has been scientifically
demonstrated to be a great tool for enhancing your
brain’s overall health, including memory, sleep quality,
and stress and anxiety reduction. With the use of a
headband wearable and a simple mobile application,
Neuphony claims to bring the benefits of neurofeedback
to the comfort of one’s own home. The headband
measures one’s brain’s electrical activity, and a mobile
app modifies music depending on the sensor data to
drive the brain to the desired condition.
Over the course of several sessions, the technology
assists the brain in learning how to create the ideal
condition on its own. The Neuphony headband detects
your brain’s electrical activity, and the mobile app
proposes scientific meditation practises based on the
sensor data to help you achieve your desired state. Sleep,
attention, concentration, and relaxation are all examples
of this state (for stress, anxiety and depression).
The device’s brain is Bhavya Madan (Co-Founder
and CEO). He is now pursuing a master’s degree in
embedded systems (University of passau, Germany).
Following his BTech, he worked for two years in India
as an R&D Engineer. Ria Rustagi (Co-Founder and
COO) is the company’s hustler, with an MSc. Integrated
Circuit Design (NTU, Singapore – TUM, Germany) and
four years of experience as a physical design engineer
following her BTech. Electronics and Communication
Engineering (JIIT, Noida)
Neuphony is dedicated to Ria’s sister, Pankhuri Rastogi,
and is based on a very personal motivation for them.
Within a week of being diagnosed with a rare brain
infection, Pankhuri was admitted to the Stroke ICU.
She died in November 2016, after a six-month battle.
For the entire family, those six months were physically
and mentally demanding. Ria couldn’t comprehend
why she couldn’t talk to her family or move during
that time because she didn’t know what was going on
inside her head.
While earning his master’s degree in Human-Computer
Interfaces, Bhavya Madan (Ria’s fiancé and co-founder)
came up with the idea of a gadget to allow bedridden
patients communicate in December 2018. They chose
to start with the first step toward brain health, which is
mental fitness, after conducting surveys and interviews,
and thus Neuphony was founded.
Founders
Ria and Bhavya have a vision to make Pankhtech the
company which revolutionizes the field of brain health.
Their goal is to create a device which helps bedridden
patients communicate with their family and provide a
platform to all researches and developers to create brain
computer interface application.

This road was littered with obstacles.
Ria and Bhavya resided in Germany, where Germans
take at least 2-3 years to bring a product to market; they
plan everything from investments to funding, but they
do not enter the market as a brand for another 2-3 years.
They, on the other hand, wanted to get their goods out
as soon as possible. Ria and Bhavya were caught in the
attitude that they didn’t want it to last long, but they also
didn’t want to release something that would be rejected
by the European market.
☐
Company Name: Pankhtech
India Pvt Ltd
☐ Headquarter: New Delhi, Delhi,
India
☐ Business Model: B2B2C
☐ Founding Member:
Bhavya Madan and Ria Rustagi
☐ Brand Name: Neuphony
☐ Website: https://neuphony.com/
25

Oddy Uniwraps
O
ddy Uniwraps presents the global way of
wrapping & cooking food – Food Wrapping
Paper & Parchment Paper, which are ISO
22000:2005 certified for Safe Food Contact. We
personally experienced that there was no product
for packing food for our loved ones in the Indian
market, which ensured that the packed food remained
fresh and healthy.
About Us
Oddy Uniwraps is a brand name of Atul Paper Pvt.
Limited, a renowned player in stationary and paper
products for the past 20 years.
Being the experts in Paper products, with the vision of
CEO, Mr. Atul Garg it have now ventured into the Food
Packaging sector, as we personally experienced that
there was no good, safe product for packing food for
our loved ones, which led to the inception of Uniwraps
Food Wrapping Paper. Check out our Uniwraps Food
Wrapping Paper and Oddy India Stationery. Also, we
feel proud to introduce to you, your new partner in
home baking adventures- Uniwraps Baking Parchment
Paper, which makes baking a breeze, that too at a really
affordable price!
Mission
to make India healthier by providing food safety
certified food wrapping paper and parchment paper
as per the highest global standards, to each and every
household in the country, so that each one of us can
proudly say, ….Aba Health Se… No Compromise!
Uniwraps Innovations P Ltd is a company from the
stable of Oddy group. Oddy Group is in the business
of manufacturing and distribution of stationery,
customized printed wall coverings, and food packaging.
Oddy has a huge product range and variety in stationery,
both for industrial and domestic use, at customers’
discretion to choose from. Each and every product
of Oddy has been designed keeping in view the most
stringent global standards and upon observing the
quality conscious customers.
Our mission is - “To make, distribute and sell the fine
quality Stationery and allied products. Keep growing
business turnover by improving existing and developing
new products on ideas derived by market demand.”
Our aim is to be one of the most reliable and trusted
brands in our field by adhering to a very strong
Quality Policy.
Uniwraps Innovations P Ltd has introduced ODDY
UNIWRAPS, a unique food baking & food wrapping
paper which is safe to use, organic, easy to use and aims
to improve health of an average household which has
been packing unsafely & unhygienically in aluminum
foils & other food wrapping options.
wrapping & cooking food
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☐ Company Name:
Uniwraps Innovations Pvt Ltd
☐ Founder: Atul Garg
☐ Area Served : India
☐ Website: https://www.uniwraps.com/
The Team
27

History of Internet in India
WeIndianswerealwayslateonthetrainoftechnological
advancements since our independence from British
colonialism. India opened its economy for the world
in 1991, which led to the entry of many MNCs that
brought advanced technology and products to the
Indian market. The telecommunications industry
was one of the major ones that were still far behind
compared to other industries in India at that time.
Internet service in India began in 1986, which was
initially restricted only to educational and research-
based communities. It was initiated as an Educational
Research Network (ERNET) by the Department of
Electronics (DoE), with funding from the Government
of India and the United Nations Development Program
(UNDP). Later, on 15 August 1995, the first publicly
available internet service in India was launched by the
government-owned Videsh Sanchar Nigam Limited
(VSNL). As it was the initial phase of the commercial
internet roll-out, VSNL had a monopoly in it for a
few years. Private players selling the service was not
Need for a strict
Information Technology
(IT) Act

29
that affordable for many and had a very slow start that
continued for years.
The Revolution
The government formulated a broadband policy that
defined an always-on internet connection with a
download speed of 256kbps or above. As it didn’t go as per
expectations, the growth of internet connectivity didn’t go
well. This bottleneck was removed after the roll-out of 3G
sim cards, followed by the most revolutionary service in
India, the 4G service.
Today, India ranks at the top position in the cheapest
internet services with almost 55% of the population using
the internet in daily life, to the year 2020. Wireless internet
connection holds a major position since the worldwide
spread of the Chinese virus that gave a major shock to the
world at the beginning of 2020. Later, a complete lockdown
in the nation forced to accept the change, and the number
of internet users rose drastically.
Currently, India has the second-highest number of internet
users in the world. India’s overall net penetration is 61%,
with total subscribers ranging somewhere between 700 -
850 million. The World Economic Forum estimated that
1.1 billion Indians would have access to the internet by
2030, with 80% subscriber base.
The Market
India has made clear statements on the development in
almost every industry. The e-commerce market in India
has skyrocketed in the last few years as the industry has
successfully gained trust. Major e-commerce players like
Flipkart, Amazon, and Snapdeal, to name a few, showcased
the best practices with a variety of products and services
under one umbrella.
The sudden announcement of demonetization in
November 2016 gave a shock to the currency circulation in
the nation that was, later turned into an opportunity by the
financial service providers with the help of UPI (Unified
Payment Interface). UPI surged 86% year-to-date with the
$844 billion (₹ 63.32 lakh crore) as of the end of November
against $452 billion (₹ 33.88 lakh crore) seen in FY20.
The Need for Strict Law
Indian consumers have experienced fairly high fraud
encounters in the past year. 31% of Indians, among
those who encountered any type of online fraud lost
money through such scams, which is the highest globally.
Warnings were issued by the RBI to keep passwords and
sensitive data undisclosed.
Still, the fraudsters kept on innovating scam techniques
and looted many. Even though you keep your devices or ID
& passwords safe, hackers & fraudsters find ways to attack
and steal your sensitive information.
Strict regulation on digital platforms could help citizens
of India keep growing in the digital world and support the
economy to grow faster.
- By Parag Ahire

About People Pivot
PeoplePivotisanewgenerationworkplacemanagement,
staffing, and people management consulting firm that
promises to bring value to its customers’ businesses by
supplying the right people to help them scale up and
execute better. We are equally committed to helping
our employees discover work that is a good fit for
their natural abilities so that they can reach their
maximum potential.
People Pivot are convinced that the best long-term
solution for businesses and communities is to find a
win-win situation. People Pivot is delighted to be a part
of this expanding ecosystem, which aspires to increase
corporate efficiency while also creating growth-oriented
job opportunities.
People Pivot solutions and services are tailor-made to
match unique requirements of businesses.
People Pivot multi-pronged approach in service
industry enabled us to venture into complimentary
businesses like Facilities Management Services, (Self
Performed Housekeeping, Technical Services and
Facilities Consulting); Tail-end spend management;
Temporary and Contract placement solutions;
Recruitment and permanent placement; Training and
engagement programs.
People Pivot Vision
To provide an exceptional customer experience while
continuously working towards creating better lives.
People
Pivot
Rishi Bagga
CEO
The Success
Of Every
Business
Depends On The
Efficiency Of Its Processes.
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People Pivot Mission
People Pivot’s mission is to help businesses achieve
operational efficacies and competitiveness by deploying
trained manpower to handle business operations.
It is also our mission to use the technology to bridge
the gap between employment opportunities and work
aspirants by accurate talent assessment and focused
training programmes.
People Pivot Values
Passion: People Pivot are passionate about wanting to
help businesses and people achieve their full potential.
Customer Centricity: People Pivot customers are
our guiding light and we listen closely to their needs
and wants.
Fairness & Equitable: Treat all our associates fairly
and provide equitable opportunities for their personal
growth and professional success.
Integrity: Maintain transparency and highest standards
of ethics and integrity with all our stakeholders.
People Pivot Expertise
People Pivot is convinced that the biggest cause of job
discontent and labour churn is not the people, but the
fitment. A resource that is well-matched is a win-win
situation for everyone. Businesses can improve their
efficiency by bringing in well-matched workers who
have been trained on job-specific processes.
As a result, deployment is faster, productivity is higher,
and retention is higher. Overall, there was a considerable
reduction in the HR budget.
People Pivot Services Offered
Because every business is different, People Pivot
solutions and services are tailored to meet your specific
needs.Weprovidearangeofservicestohelpyoumanage
and expand your business efficiently, from temporary
and contract placement solutions to recruitment
and permanent placement, training and engagement
programmes.
☐ Workplace Management
The FM sector has naturally evolved from a
traditional, brick-and-mortar business to one that
is more about people and their management, with
the outcomes being directly tied to how effectively
the facility managers perform while on the job. To
provide Housekeeping, Technical, and General
Administration services to our customers, we have
strong management and on-the-ground delivery
teams.
☐ Work Force Management
People Pivot enables our clients to find the right
resources for their manpower needs through a host
of solutions like staffing solutions, managed services
and permanent placement.
☐ Talent Matching, Skill Building & Training
It is critical to improve skills in concert with market
demands in order to attract and retain talent. It is an
attempt to close the gap between demand and supply
of trained personnel in modern India’s fast-growing
services, logistics, and retail industries. People Pivot
provide a variety of programmes to prepare job
applicants in English proficiency, basic computer
education, and soft skills.
People Pivot also provides job-specific training on
company SOPs to the targeted resources. This reduces
the organization’s training work while also preparing
colleagues to smoothly assume their responsibilities.
☐ Company Name: People Pivot Pvt. Ltd.
☐ Founder: Rishi Bagga, CEO
☐ Industry: Facilities Services
☐ Area Served: India
☐
Specialities: Facilities Management
Services,
Housekeeping, Tail End Spend
Management , Facilities Consulting, Recruitment,
Training, Safety Audits, and Safety Certifications
☐ Website: http://www.peoplepivot.com
31

Q
desq is India’s largest tech-enabled brokerage
platform that allows today’s workers to find,
sort, and book a flexible workspace for free.
Qdesq.com is India’s largest marketplace for flexible
workspace rentals. We are the market leaders in
flexible workspace supply, demand, and transaction.
Hot desks, conference rooms, training rooms, virtual
offices, coworking, serviced and managed offices are
some of the services we provide.
With our tech-enabled platform, you can easily find,
shortlist, and book your flexible workspace. We are
a platform that does not require the use of a broker.
Additionally, utilise Qdesq.com to list your
coworking space, business centres, meeting rooms,
and other unused inventory.
India's Largest Flexible
Workspaces Platform
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About Qdesq
Qdesq.com is the nation’s largest tech-enabled platform
for today’s workforce to find, sort, and book a flexible
and serviced workspace without the bother of a lease
or brokerage, and it’s also absolutely free (without
any brokerage).
Similarly, Qdesq.com gives workspace providers
(corporate offices, landlords and occupiers, business
centres, hotels, and coworking spaces) the chance
to monetize their underused and vacant workspace
inventory of work desks, meeting rooms, cabins, and
private suites.
Qdesq is currently the largest and fastest-growing
flexible workspace rental platform, offering office
searchers ready-to-move-in serviced offices tailored
to their budget, location, and terms. Branded
coworking and serviced offices, unbranded shared
offices, and built-to-order private managed offices are
all available (with services and investments from an
established operator)
Qdesq Values
Agility in work and deals
Integrity towards clients and providers
Respect towards coworkers and all possible stakeholders
Qdesq’s Journey
QdesqstartedourjourneyinNov2015withanintention
to create a new model for workspaces, in fact disrupt the
traditional office leasing demand and supply equation.
The mission is to convert square feet based industry into
per seat based. Thus, started a tech platform to discover,
evaluate and book flexible workspaces. The platform
induces “on -demand”, transparency and agility to
the whole process.
Paras Aroa
Founder & CEO
☐ Company Name: Qdesq Realtech PVT LTD.
☐ Headquarters: Gurgaon, Haryana, India
☐ Industry: Real Estate
☐ Founder: Paras Arora
☐ Specialities: Coworking Spaces, Flex Offices,
Office Space, and Business Listing
☐ Website: http://www.qdesq.com
33

T
he Yummy Idea (TYI) is a one-of-a-kind
hospitality offer that bridges the decades-long
gap between industry, students, and academia.
It is the first of its kind practical tool for students to
improve their brain learning under the direction of
mentors, and the TYI method allows them to start their
professional journey as early as their freshman year.
Our goal is to help students prepare for life after college.
There is currently no physical instrument for students
to keep track of their academic progress in one spot,
and hospitality educators continue to teach students
using traditional methods.
Student’s Social Environment
Enhance the student’s social environment, by promoting
engagement and motivation through collective
interaction & knowledge sharing
Enhance Students Learning
Increasing role of mentors (faculty & industry experts)
to enhance students learning graph via digital media
Efficient Sorting & Recruitment
Providing students a tool to evidence all their learning
and show their intangible assets to an unknown
employer. Thus, making the process of sorting and
recruiting a more efficient and faster process
The Yummy Idea (TYI) is India’s first and only national
platform for budding hospitality professionals, mentors
and home chefs.
TYIistheTalentAcquisitionPartnerofmajorHospitality
Brands across India. It is a mobile application platform
using which students can make their own profile in
order to show their presence to recruiters and get hired
seamlessly.
The
Yummy
Idea
Tushar Garg
Co-Founder
Practical tool
for students
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TYI is a self-empowerment tool for home chefs as well
to increase their visibility, market base and increased
opportunities to gain recognition.
Tushar Garg Co-Founder at The Yummy
Idea
☐ Co-founder The Yummy Idea - India’s First National
Platform for Home-Chefs and bridging the decades
long gap between Home Entrepreneurs & Foodies
around them.
☐
Goodluck Resorts & Warehouses(Owner)
Working as a partner with big conglomerates for
warehousing for more than a decade -
600000 sq.ft area for warehousing- NH 9
- Reliance road - jindal nagar, ghaziabad.
(Goodluck Warehouse)
☐ Goodluck India Limited (Family Business)
Incorporated since 1986 : Taking over the
business as 3 rd generation entrepreneur. Business
development- marketing / production / expenses /
value creation / determining key indicators
☐ Experience for more than 10 years in Forging
Industry- manufacturing of flanges and forged bars
- in stainless steel - and special alloys. (Goodluck
Engineering Unit Of Goodluck India Limited -
public listed company for more than 2 decades)
☐ Sales for Export and Domestic Market - working all
over the world with more than 50 counties.
☐ Company Name: The Yummy Idea
☐ Headquarter: Delhi
☐ Founder: Tushar Garg
☐ Industry: Internet
☐ Website: http://www.theyummyidea.com
35

S
ports play an important part in our lives and shape
us into a well-rounded individual. Whether it be
an individual or a team sport it gives us a way of
life and discipline. In the last couple of years, we had
a new category of sports in the market that has grown
exponentially. E-sports have been on the rise as we have
the youngest working population in the world. Mobile
gaming had a steady growth pace but it went high as we
witnessed the internet revolution in recent times.
At the current point, e-sports have been liked by many
young individuals but have shown some dark sides too.
This gave rise to a question about the legitimacy of the
esports industry. To make any judgment about this new
event first we need to understand the base of it.
Understanding the Esports Industry
Esports are often considered as part of online gaming.
There’s a difference between these two as we play online
games mainly on our basic mobile phones, laptops,
or PCs. On the other side, an e-sport is a sport that
requires competitive skills, strategy, and a complete
gaming setup. E-sports are more versatile and adaptable
than regular sports, and their games vary in size, mood,
and frequency.
Moreover,eSportsisnodifferentfromtraditionalgames.
In eSports, the game is controlled; And participants
actively play and use their skills to win championships.
Like traditional sports, athletic excellence requires
hand-eye coordination, attention, visual processing,
executive functions, and strategic development. All of
Do we need e-sports
law in India?

37
this, along with the quick response to the game stimulus,
helps players succeed and evolve in space.
As a sport, it is gaining popularity among young people
and as a result, it has become an attractive option for
brands to connect with a young and knowledgeable
audience. As an accessible skill game indoors and on
the ubiquitous mobile phone, it has gained a lot of
popularity during the locks observed in 2020 and 2021.
And as an entertainment mode, it continues to serve
hard-core gamers and social gamers who want to get
competitive.
Important Aspects of Governance in India
& Globally
As eSports governance is widely perceived as convoluted
or tangled, mostly intertwined in the ambiguous
confluence of the virtual and real gaming industries,
various attempts have been made to regulate this
confusing administration. But every time it overcomes
obstacles. However, these days the eSports trend itself
has been at its peak due to the guaranteed revenue
generation which ultimately led to the rise of various
esports leagues. Therefore, it simply considers it
imperative to formulate an adequate governance model.
Speaking of the development of the Global Sport
Governing Bodies (GSB), which operates mainly in
favor of traditional sports, was an organic regulation
that was born with the need to standardize the rules. On
the other hand, the distinctive characteristics of esports
and the competing interests of different stakeholders,
such as publishers, organizers, and sponsors, were the
main reasons that made the process more cumbersome
for digital sports.
Global Governance
For any sport to be recognized for its progressive
advancement, they require an International Federation
that is the catalyst for growth. And after the distinction
made earlier between traditional sports and eSports, the
reason for not having such a federation as a catalyst has
already been transparent. Consequently, the functional
overlap between growth and governance of esports has
further brought the complexities of governance.
India’s Perspective
In order to promote gaming as a profession, it is
important to change the concept of the game and
separate it from addiction. This isn’t always a myth
in gaming. Excessive consumption can cause serious
physical and mental illness.
Esports are still in their infancy and require significant
government attention to improve infrastructure,
equipment, public interest, and participation. The
governmentcanincorporateesportsintothecurriculum
andrecognizeitasaprofession.Youshouldalsoconsider
developing esports stadiums, training facilities, eSports
complexes with fast internet, esports infrastructure and
equipment, and industrial parks that serve as incubators
for developers and playground equipment.
In addition, financial and contractual stability should
also be offered for esports players and support for
esports companies and service providers. All of this
points to the need for India to select a National Sports
Federation for Esports, which should receive financial
and management support to develop infrastructure and
promote the sport in schools and universities as well as
other traditional sports.

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