Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Presentation of royal enfield of miraroad

9,524 views

Published on

Royal Enfield

  • Be the first to comment

Presentation of royal enfield of miraroad

  1. 1. BOYS RIDE BIKE MENS RIDE BULLET…
  2. 2. Presented To:- Prof.Shamim
  3. 3. GROUP MEMBERS  Name:-  ANSHU TIWARI  SHOAIB SHAIKH  SHOAIB SAYYED  RUPESH SHARMA Roll No: 2012098 2012078 2012080 2012081
  4. 4. INTRODUCTION  THE BEGINNING  The Enfield Cycle Company made motorcycles, bicycles, lawnmowers and stationary engines under the name Royal Enfield out of its works based at Redditch, Worcestershire. The legacy of weapons manufacture is reflected in the logo comprising the cannon, and the motto "Made like a gun". Use of the brand name Royal Enfield was licensed by the Crown in 1890.  THE EARLY YEARS  In 1909 Royal Enfield surprised the motorcycling world by introducing a small Motorcycle with a 2 ¼ HP V twin Motosacoche engine of Swiss origin. In 1911 the next model was powered by a 2 ¾ HP engine and boasted of the well known Enfield 2-speed gear. In 1912 came the JAP 6 HP 770 CC V twin with a sidecar combination. It was this motorcycle which made Enfield a household name. 1914 saw the 3 HP motorcycles this time with Enfield’s own engine which now had the standardised Enfield paint scheme of black enamelled parts and green tank with gold trim.
  5. 5.  Royal Enfield motorcycles made in England were being sold in India from 1949.  In 1955, the Indian government looked for a suitable motorcycle for its police and army, for patrolling the country's border.  The Bullet was chosen as the most suitable bike for the job.  The Indian government ordered 800 350 cc model Bullets.  In 1955, the Redditch company partnered with Madras Motors in India to form 'Enfield India' to assemble, under licence, the 350 cc Royal Enfield Bullet motorcycle in Madras (now called Chennai).
  6. 6.  An independent manufacturer since the demise of Royal Enfield in England, Enfield India still makes an essentially similar bike in 350 cc and 500 cc forms today, along with several different models for different market segments.  In 1994, Eicher Group bought into Enfield India.  In late 1995, the Enfield India firm acquired the rights to the name Royal Enfield. Royal Enfield of India now sells motorcycles in over twenty countries.
  7. 7. STORES IN WORLD WIDE  Dealing with 45 countries across the world.  1145 Showrooms across the country.  285 stores of royal enfield across the India.  In mumbai it has more than 19 stores.  Grant Road, Nerul, Bhandup, Bandra, Kandivali, Malad, Thane, Byculla, Panvel, Mira-Road etc..
  8. 8. REASON TO CHOOSE THE LOCATION  On a Mira-Bhayander Highway  Closer to Our College  Captures the main market in near by area  The owner and management staff were supportive and having a good rapport with them
  9. 9. LAYOUT OF SHOWROOM  Royal Enfield showroom was on Express highway.  Located near by posh area  Interior was designed in a very good and decent manner.  Proper place for discussion.  Desert storm was the theme of that showroom
  10. 10.  Response was good.  Clients were treated in a pol;ite and good manner.  Offers soft drinks.  Infrastructure was quit good.
  11. 11. THEME Chrome And Desert Strom. With Mountainous Terrain,,,,,  The all-new Classic duo from Royal Enfield.  Stylish and sublime, one will blind you and the other will make you rub your eyes.
  12. 12. FEATURES OF BULLET  Royal Enfield 500cc.  No Carborater.  Fuel Engines.  Single Cylinder  Average 25 -30  Bhp 27.2  1.71 Lacs on road with 1year Insurance.
  13. 13. SPECIFICATIONS Engine:-  Type  Displacement  Bore X Stroke  Compression Ratio  Maximum Power  Maximum Torque  Ignition System  Single Cylinder, 4stroke, Twins park  499cc  84mm * 90mm  8.5 : 1  27.2 bhp @ 5250rpm  41.3 Nm @ 4000rpm  Digital Electronic Ignition
  14. 14.  Clutch  Gear Box  Lubrication  Engine Oil  Fuel Supply  Air Cleaner  Engine Start  Wet, multi-plate  5 Speed Constant Mesh  Wet sump  15 W 50API, SL Grade JASO MA  Keihin Electronic Fuel Injection  Paper Element  Electric/Kick
  15. 15. CHASSIS & SUSPENSION  Type  Suspension - Front  Suspension - Rear  Single downtube, using engine as stressed member.  Telescopic, 35mm forks, 130mm travel.  Twin adjustable gas charged shock absorbers with 5-step adjustable preload, 80mm travel
  16. 16. TYRES & BRAKES  Tyre - Front  Tyre - Rear  Brake - Front  Brake - Rear  90/90 – 19,52 P  120/80 – 18,62 P  280mm Disc, 2- Piston Caliper  153mm Drum, Single Lead Internal Expanding
  17. 17. DIMENSIONS  Wheelbase  Ground Clearance  Length  Width  Height  Kerb Weight  Fuel Capacity  1360mm  135mm  2140mm  790mm  1090mm  190kgs (with 90% fuel & oil)  13.5 Ltr (Min)
  18. 18. ELECTRICALS  Electrical System  Battery  Head Lamp  Tail Lamp  12 Volt – DC  12 Volt, 14 Ah  60 W / 55 W, HALOGEN  21 W / 5 W
  19. 19. INTERACTION  Interaction with an executive.
  20. 20. COMPETITORS
  21. 21.  Made Like A Gun Goes Like a Bullet
  22. 22. SALES GROWTH

×