2. This Week...
Choosing the right train carriage, Café blackout, Travel back to 1964, Lego drowned
in oil, the biggest monopoly board
Choosing the right train carriage
Pro rail & NS
Café blackout
Tim Hortons
Travel back to 1964
Tim Hortons
Lego drowned in oil
Greenpeace
Choosing the right train carriage
Pro rail & NS
3. Choosing the right train carriage
Pro rail & NS
Pro rail has developed a platform-length LED display which
provides real-time information on carriage crowdedness in
the Netherlands.
The service consists of a 180-meter long colour LED strip
that spans the length of the platform. The display aims to
give commuters all the information they need to know
where they should wait to get on the right carriage.
Numbers show whether the carriage is first or standard
class, and the exact position the doors will be is also
marked. Symbols show the carriages that are best for
bikes, buggies, wheelchairs and large luggage, as well as
quiet carriages. The boards also work with infrared sensors
located on each train that detect how full each carriage is.
A green strip means there are seats available, a yellow
strip indicates that the carriage is fairly crowded and a red
strip means it’s full.
4. Café Blackout
Tim Horton’s Coffee, Canada
An entire Tim Horton’s store in a small Canadian town is
blacked out in a prank to promote their new ‘Dark Roast’.
Customers are encouraged to use their sense of taste in
the absence of their sight.
The aim was to raise awareness of the launch through a
viral video.
It gained 700,000 You Tube views in four days. After only
2 weeks, it had 2.5m views.
5. Travel back to 1964
Tim Horton’s Coffee, Toronto
As part of their 50th birthday celebrations, Tim Hortons
turned Toronto's Yonge-Dundas Square into 1964,
complete with vintage signage, old-school cups and actors
dressed up in fabulous early 1960s styles to complete the
picture.
They also handed out free coffee and doughnuts, which is
just a tad above their 1964 price tag of 10 cents each.
6. Lego Drowned In Oil
Greenpeace
Greenpeace launches a viral video campaign to drive
petition signatures volumes, demanding the end of the
$116m sponsorship deal due to take place between Lego
and Shell.
Drives strong emotional appeal by mixing something we
know and love with something unexpected. Parody of the
Lego Movie’s theme helps send the message home.
Used popular characters from Game of Thrones and
computer game Halo to engage with community that
spends more time and shares more online.
Results to date:
5.5 million youtube views
520,000 petition signings
7. The Biggest Monopoly Game Board
Mc Donald’s
Mc Donald’s in Hong Kong set about bringing the
monopoly game to the streets with their campaign named
‘The Biggest Monopoly Game Board’.
This was the fourth year they had run this campaign but
this time they involved the people of Hong Kong and
became a part of their daily lives.
