Here is a Full Digital Strategy for the Detroit Pistons

1. Full Digital Strategy
For The
For The
Presented By: Shane T. Lanzon
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2. THE OLD
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3. THE NEW
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4. THE PROBLEM
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5. • Develop a full digital strategy that works by:
• Identifying the target market
• Establishing key performance indicators
• Developing the “big idea”
THE SOLUTION
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6. • Continued...
• Tools and tactics that will be used
• The budget
THE SOLUTION
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7. TARGET MARKET
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8. Key Performance Indicators
• Increase Facebook likes to 520,000
• Increase Twitter followers to 184,019
• Increase Instagram followers to: 50,000
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9. • Establish a distinguished Foursquare
account
• Increase Pistons online store sales by
10 percent
• Increase 18-29 year olds attending
home games
Key Performance Indicators
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10. • Create a “Official Detroit Pistons
Games” Foursquare account
• 15 percent off any merchandise for
checking-in
• Enhance mobile application to become
social media friendly
THE “BIG IDEA”
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11. CURRENT MOBILE APP
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12. • Utilize Facebook (strong following)
• Establish Foursquare for promotions
• Google Adwords to optimize SEO
TOOLS AND TACTICS
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13. Budget
Facebook $1,470
Google
Adwords
$154,560
Digital
Agency
$750
Total $156,780
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14. Presented By: Shane T. Lanzon
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