The document outlines a social media strategy proposal for Hyundai UAE to outsource their social media management. It includes creating and distributing locally relevant content across multiple social channels to raise brand awareness. The proposal details developing buyer personas and content for each car model. It also includes paid media planning and reporting on key performance indicators. The goal is to engage more users through emotional video and photo content that showcase customers using Hyundai cars in their daily lives in the UAE.

1. 1
Social Media Strategy
Hyundai- UAE

2. 2
OVERVIEW
Hyundai & Genesis UAE is looking at outsourcing the social media to an able agency
that can create and manage the content on Social Channels. The main objective of
creating the social activation is to maintain and create more awareness in the digital
platform, this would ultimately help achieve better market awareness.

3. 3
SCOPE
CONTENT
CREATIONContent Strategy,
Videos, Photo-shoots & Copy
CONTENT
MANAGEMENTContent Calendar
Content Distribution
KPI Reporting
PAID
MEDIAMedia Planning
PAID MEDIA MANAGEMENT
& REPORTING
Media Buying
Conversion optimization
Reporting

4. 4
CONTENT CREATION
To achieve the defined engagement KPI’s it crucial to set a
content strategy .
Proposed Content Strategy :
Local content with a User Centric approach, showcasing the
customer.

5. 5
Car Segments
Connected user persona
User Centric Content
Distribution Channel
All the Hyundai car models
are divided into segments
based on the target audience
CONTENT STRUCTURE
Each model is then
connected to an ideal user
persona.
The content is created based
on the users of each model
The created content is
distributed in all the social
channels.
CONTENT CREATION

6. 6
KIA Models will be connected to Buyer Personas
Following the User
Centric approach we
will define Buyer
Personas within our
target audience in
UAE:

7. 7
VIDEOS,
PHOTOS &
COPY
Majority of the content will be
created with an emotional twist,
around daily lives of actual
customers in UAE with their Hyundai
being a part of it.
Photo shoots will be carried out with
Hyundai models with popular
landmarks and locations in UAE.
Video Sample:
https://www.youtube.com/watch?v=A9LdyVWY6yw Photo
SampleCourtesy of Crank &
piston.com
CONTENT CREATION

8. 8
Locally
created
Content
Locally
Repurposed
Content
From Principal
CONTENT CREATION
Calendar
Monthly Content Calendars will be prepared for the
all the channels. Content will be distributed in the
following manner. Average of 10-15 Posts
Distribution Channels
35
%
KPI Reporting
Detailed Monthly Report from all channels.
35
%
30
%

9. 9
PAID MEDIA
Planning & buying
Based on the sessional campaign brief and allocated budgets,
media would be planned & bought on various digital platforms for
propagation of content.
Conversation Optimization :
To increase ROI on ad spend we recommend creating High
performing Landing pages per model to increase sales leads.
Landing pages for all the models
Courtesy: Dodge

10. 10
DIGITAL MARKETING PROPOSAL
Activity Description Cost
Content Creation & Platform Management
- Monthly Content Calendar
- Creatives copy for Content Calendar
- Social Page Management / Post boosting
- 5-6 Local Photoshoots within Dubai
Conceptualizing and creating 12 to 15 posts which will be
distributed across Facebook, Instagram, Youtube, Linkedin
Twitter: same content will be modified for twitter and also
some additional 5-10 posts will be created.
Page Analysis and Monthly Reporting
Monthly content analysis to ascertain performance and
alignment with marketing goals
Paid Media For Content Boosting Recommended Media Spend t for Facebook & Instagram
Half Day CRM Team Training
Community Management best practices
- How to Monitor all channels, to ensure prompt response
to queries and comments FOC
Financials