Taco Bell's New Media Marketing Strategy

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NMDL final assignment - I chose to develop a new media marketing strategy for Taco Bell. Enjoy!

Published in: Business, News & Politics
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Taco Bell's New Media Marketing Strategy

  1. 1. New Media Marketing Strategy By: Lauren Buskirk
  2. 2. Nation’s leading Mexican-style quick service restaurant chain 2 billion customers each year 5,800 restaurants
  3. 3. Challenges
  4. 4. Taco Bell’s Campaign
  5. 5. Increase Involvement Consumer
  6. 6. “ Get Real” Video Contest Facebook fans & Twitter followers gain access to special promotions YouTube Channel for the “Get Real” House Social Media Efforts…
  7. 7. “ Get Real” House
  8. 8. New Media Promotions Online Games Virtual coupons Fans Apps
  9. 9. Success? Investment Action Reaction Non-financial Impact Financial Impact ROI
  10. 10. Budget $$$

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