Consumer Behaviour analysis on JEEVANSATHI.COM.

2. INTRODUCTION
 Jeevansathi.com is a matrimonial website through
which one can get reliable match.
 SLOGAN- We Match Better.
 It was created in 0ct-2004.
 Joint venture with naukri.com.
 Parents- Info Edge India Ltd.

4. FEATURES
 STANDARD MEMBERSHIP
 Create a profile and define your partner profile.
 Create a photo album.
 Search partner profiles and express intrest.
 Match alerts.
 Alert Mail

5. ERISHTA MEMBERSHIP
 Contact members.
 View Contact details of accepted members.
 View contact details instantly with direct calls.
 Send messages with your contact details.
 Chat online

6. PROMOTION
Newspapers
Times Of India
Hindustan Times
The Hindu
TV Channels
YouTube Online@ds

7. BUSINESS MODEL
 Uses customer to customer (C2C) business model.
 Website has all list, search and express interest.
 Also , accepts other expression of interest.
 Available offline centers operational for matching
services.

8. QUICK SEARCH
QUICK RESPONSE
FAST ENGAGEMENT
SERVICE BASED ON
NEEDS

10. COMPETITORS
Shadi.com
Bharatmatrimony.com

12. Scope of Consumer Behaviour
Individual
Determinants
External
Environment
Cultural influences
Sub-cultural
influences
Social class
Social group

13. CULTURAL INFLUENCES
 Sum total of knowledge, traditions, customs and
any other habit acquired by people as members of
society.
 Cultures differs from society to society.
 Jeevansathi has its own portal for different states
and countries.
 It also has portals based on different religions.

14. SUB CULTURAL
 Jeevansathi.com has insight heading inside the
culture.
INDIA
STATES
RELIGION
CASTE SUB-
CULTURE

15. SOCIAL CLASS
 Consist of people sharing more or less equal
position in society.
 Defined by parameters -
 Income
 Occupation
 With the respect of Jeevansathi.com, they are
targeting higher and middle social class people.
 Also under Jeevansathi.com , the family or the
respective bride and groom can find their right
match according to the income level as well.

16. SOCIAL GROUP
 Primary group influences:
 The service provided by Jeevansathi.com are influenced
by the family members .
 The customers also get influenced by the reference
group.
 Secondary groups influences:
 These are more formalized groups
 Less personal in nature

17. SUGGESTIONS
 Advertisement is not so involving.
 Website is not maintained.
 High form packages (from 3000/-).
 Number of views is not clear to customers from the
website.
 Information is not loaded properly.
 Difficulty in Registration