Mobile push notifications allow app providers to grab users' attention and promote engagement. However, users must feel in control to have a positive experience. The document discusses how M2Active Cloud Push allows users to control what notifications they receive from apps and ensures only relevant messages are delivered. It also explains how the service provides a single access point for push across multiple platforms, removing complexity for app providers.

1. M2ACTIVE CLOUD PUSH SERVICE
How to push-enable your mobile app, effectively and efficiently.
THE MEANING OF PUSH GIVE THE USER CONTROL
Mobile apps are hot. Today’s mobile user has an astounding number With Push, there is a distinct risk of message intrusion and
of apps installed that constantly battle with one another for the overload. This reduces the service experience and user
user’s attention and time. Push functionality provides a powerful satisfaction and is therefore counterproductive from the App
means for App Providers to tip the balance of this battle in their Provider’s point of view. It is therefore crucial that the user can
favor, to claim the user’s prime eyeball time. control what information he is to receive or not. In this way, users
can control the push experience on their device. M2Active Cloud
PUSH NETWORKS Push allows users to define user preferences and App Providers to
Several years ago Apple introduced Push services for its iPhone. define message profiles. The Cloud Push server filter ensures user
This enabled App Providers to trigger users by sending short preferences and message profiles are matched. Now, the App
messages to grab the user’s attention and/or to initiate their apps. Provider can initiate a broad spectrum of messages knowing they
The proprietary Apple Push Network Service (APNS) became a will only be received by users who expressed an interest. Using the
huge success and a key differentiator from its main rivals Google M2Active Cloud Push Service, the user is in charge of incoming
and Microsoft, who introduced their own proprietary Push messages and the risk of overloading is diminished.
Networks later.Today, all major vendors operate proprietary push
networks, each with their own features (text, audio, badge),
message formats and APIs. But, push networks come and go. Only
recently, Google introduced a new network (GCM), while phasing
out its existing C2DM network. Microsoft launched an additional
push network (WNS) with the introduction of Windows (Phone) 8.
This makes it increasingly complex and costly for App
Providers to deploy push services in the tech-fragmented mobile
market. Service2Media’s Cloud Push Service removes this burden
from the App Provider by providing a single, future-proof access
point for initiating their Push messages.

2. FUNCTIONAL OVERVIEW BUSINESS BENEFITS
Apple, Android, BB and Microsoft. device types.
distribution pattern, including Broadcast, Multicast and Networks, creating maximum reach.
Unicast scenarios.
a unique device identifier. Push investments.
Network credentials. and high operating costs.
TECHNICAL OVERVIEW M2Active apps.
App Providers.
Provider trust.
state-of-the-art Cassandra technology.
enabled M2Active mobile apps.
USE CASE REFERENCES
registered fans informed of the latest news prior, during and
after each race, thus extending its brand royalty and brand
exposure, simply and effectively.
and online assets pushes hot news messages out at a peak rate
of 1.5 million messages per minute, thus improving relevance
and usage of its mobile apps and cross-fertilization between
all channels.
DESIGN Apps Once
DEPLOY Apps on Multiple Devices
EVOLVE Apps throughout their Lives