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Making most of Enterprise Mobility Investments-Webinar

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Basic guidelines for Mobility and Digital Transformation leaders to build truly agile, scalable, secure and successful strategy with DronaHQ.Success criteria for Enterprise Mobility and key metrics for ROI.

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Making most of Enterprise Mobility Investments-Webinar

  1. 1. Maximizing your Mobility Investments WEBINAR 5TH JULY 2017 JINEN DEDHIA – CO-FOUNDER, DRONAHQ
  2. 2. About me  Co-Founder of DronaHQ - enterprise mobility since 2007  13+ years in mobility  100+ customers, 300,000+ users  Raised 2 rounds of funding  Operations in Mumbai, Bangalore, SFO, NYC
  3. 3. Index  Overview of Mobile ecosystem  Drivers of ROI of mobile investments  Challenges with mobility  Mitigating the hurdles  Case study
  4. 4. Mobility Ecosystem Overview EMM
  5. 5. Business case for an enterprise app Hypothesis: x mins/hours of productivity gain realized when app is used by a user
  6. 6. Metrics for ROI  Usage:  Downloads  Active users (MAU/DAU)  Usage of apps in minutes/hours  Functional  # of Transactions per user  # of transactions at organization level
  7. 7. Challenges to deliver ROI to management  USAGE is the #1 hurdle to ROI in mobilty  App discovery is a major challenge  Gartner says – app fatigue leads to users not downloading single function apps  App loyalty remains a challenge  Too many Single function apps to download  Users choose which apps might be extremely necessary for them to have  Most of the other apps never see the light of the day on users device
  8. 8. Long Tail of enterprise app users
  9. 9. Problems with long tail effect  Too many apps with small set of users  Higher cost of maintenance per user per app  Lower ROI due to less users/usage/# of transactions  Decision to sunset apps becomes difficult
  10. 10. Fixing the usage problem STEP 1: THINK LIKE A GROWTH HACKER
  11. 11. “Real growth is about finding and removing friction.” – Andy Johns, Facebook
  12. 12. Focus area of a growth hacker  User Adoption  User stickiness to your app  Virality: User spreading the word to get other users
  13. 13. Increase User adoption
  14. 14. Increase User Stickiness
  15. 15. Introduce new apps subtly UNIFIED INBOX HELPS SOFTLY INTRODUCE YOUR NEW APP
  16. 16. Summarizing  Move all single function apps into one single app  All notifications in one app  Emails, One drive, etc – in the same app  SSO
  17. 17. App 1 App 2 3 4 n Monolithic Apps v/s Micro service based Apps App 1 App 2 App n MDM Mobile OS Mobile OS Unified container App Management + App Runtime App 2 CHANGES
  18. 18. Things to consider while designing ONE app  Architecture of app: Monolith vs Micro service Architecture  Micro Service architecture gives scalability  Sandboxed space for all single functions  Ability to deploy/upgrade single function apps on your ONE APP  Agile & distributed development  Design  Keep It Simple  Searchable  Scalable
  19. 19. Case study: Lead ITeS Org.  Prior 2016: Mobility Infrastructure  MADP/MBS platform: IBM Worklight  Built 75+ apps  EMM: Airwatch from Vmware  Issues:  User: upgrading apps, pain of downloading apps for small functional apps, Too many apps  Business: painful task of marketing every app, user acuisition cost too high  Application team: maintaining apps, devops, app store management, replicating features like inbox across apps
  20. 20. Solution: DronaHQ  Organisation deployed DronaHQ as a unified endpoint client app  Implementation strategy  Phase 1: secured existing 75 apps investments by porting them on DronaHQ & launched to all users. Timeline: <3months  Phase 2: Launched o365 suite on DronaHQ  Phase 3: Launched critical apps like claims  Deployment strategy  Phase 1: Rolled it out on Airwatch  Phase 2: Hardened DronaHQ to roll it out on public app store for users who opted out of enrolling their devices
  21. 21. DHQ SECURE EMAIL DHQ STUDIO DHQ UNIFIED ACCESS APP DHQ CORE DHQ READY APPS API gateway Agentless secure email Drag-Drop app builder Unified end-point app to access all apps at once place across different platforms All Enterprise controls baked into a core for developers to use List of vertical specific and generic ready apps that can be connected to systems DHQ CONTENT LOCKER Give access of content securely to users Expose your APIs securely over internet
  22. 22. Post1 year of implementation… CIO OFFICE GOT A MANAGEMENT BUY IN FOR MOBILE FIRST STRATEGY FOR ALL ENTERPRISE IT FUNCTION.
  23. 23. Thank you JINEN@DRONAHQ.COM +919920764828

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