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ICQRE - 2011
      INTERNATIONAL CONFERENCE ON
           QUALITY & RELIABILITY
                ENGINEERING
       Recent Trends & Future Directions
        Theme: Quality - New Frontiers
              20th December 2011



RE-ENGINEERING BUSINESS PROCESSES – A
WINNING APPROACH TO TRANSFORM
BUSINESSES USING THE BUSINESS VALUE
ENHANCEMENT METHODOLOGY (BVEM)
-Senthil   Anantharaman,
-Tata   Communications Limited, Chennai.
-   senthil.anantharaman@tatacommunications.com
“  The fundamental rethinking and
 radical redesign of business processes to
 achieve dramatic improvements in critical
 modern measures of performance, such
 as cost, quality, service, and speed”.
                       Hammer and Champy




                                             2
INTRODUCTION
   Business Process Re-Engineering
       Goals
           Radically redesign organization’s existing resources.
           Dramatic improvement in Service, Quality and Speed.                    Change

           Contributes significantly than improving processes.
       Differences from Continuous Process Improvement
           Massive change in contrast to small changes.
           Focus on relations in contrast to parts
       Return on investment
           Better customer satisfaction/lesser complaints
           More net profit
           Less cycle time
           Opportunities for innovation/ produces new opportunities and markets
       Disadvantages
           Lowers employees morale
           Substantial investment in computers and IT
       Reasons for failure in BPR implementations.
                                                                                    3
BUSINESS VALUE ENHANCEMENT
               METHODOLOGY
                   (BVEM)
A unique 11 stepped comprehensive BPR methodology
       Reduces failures in BPR implementations.




                                                    4
11 STEPS IN BVEM

o   1) Create Process Mission.
o   2) Capture Voice of Stakeholders.
o   3) Create SIPOC.
o   4) Draw As –Is Process Maps.
o   5) Create Measurement System Blue Print.
o   6) Conduct Bench Marking.
o   7) Perform Gap Analysis.
o   8) Create To-Be/Future State Process Maps.
o   9) Create Process Tables.
o   10) Create Dashboards.
o   11) Perform Failure Mode Effects Analysis.

                                                 5
STEP 1 : CREATE PROCESS MISSION
   • Why does this process exist?
   • For whom does it exist?
   • What are our own reasons for setting this process up – what are our drivers?
   • Not the same as Process Goals. Precedes and is more generic than goals but
      specific in its scope.
   Characteristics of a good Process Mission
   • Reflects and Represents the values of the Process founders
   • Brief, succinct, but clear
   • Covers “reason why” the process was set up.
   • Specific to what you are delivering
   Ex. Process Mission of a traditional restaurant’s kitchen :
    To be the first choice in our catchment area for home-like food cooked using
    traditional recipes and processes.
   From this :
   The Stakeholders will be identified
   The Vision and Goals will be based on how Stakeholders describe their
    expectations form
   this process.                                                                    6
STEP 2 : CAPTURE VOICE OF STAKEHOLDERS

 STEP 2.1
 •Understanding our stakeholders
     •Who are we in business for?




                                         7
STEP 2 : CAPTURE VOICE OF STAKEHOLDERS(VOS)
   Step 2.2
     Understanding Stakeholder Needs
     How do you understand???
         1.List all Stakeholder groups
         2.List roles/levels within each

         3.List individual representatives

         4.Conduct interview/Record responses

         5.Convert to Expectations/Needs in the QFD.

         6.Brainstorm metrics

         7.Look for measures with high correlation




                                                        8
STEP 3 : SIPOC - TO SCOPE THE CUSTOMERS
                         VIEW OF THE PROCESS
   Build the SIPOC so it represents the Customer (stake-holder
    of the process) view.
   Capture this view formally in defining the Output. The Output
    defines the sub processes (components ) in the Process
   The Process then determines the Input. The Output and the
    Input are tangible, physical….and have attributes that are then
    measured
   The Output coincides with the Start Point.
   The Input coincides with the End Point.




                                                                      9
STEP 4 :DRAW AS – IS PROCESS MAPS
  •Start with strategic high level L 0’s,
  •Proceed to L1’s of each L 0’s
  •Proceed to L2’s which are more detailed with activities and
   decision boxes




                                                                 10
If you can't describe what you are doing as a
   process, you don't know what you are doing." -
   Deming
                          "Measurement is the first step that leads to control
                          and eventually to improvement. If you can't
                          measure something, you can't understand it. If you
                          can't understand it, you can't control it. If you can't
                          control it, you can't improve it."
                          - H. James Harrington

"Without a standard there is no logical
basis for making a decision or taking
action."
-Joseph M. Juran
                                       What gets measured gets done, what gets
                                       measured and fed back gets done well,
                                       what gets rewarded gets repeated."
                                       - John E. Jones                       11
STEP 5 : CREATE MEASUREMENT SYSTEM BLUE                           PRINT

     1.List all metrics/measures
     2. Write out operational definition of the metric
     3. Identify distinct data elements in each metric
     4. For each data element identify certified data source
     5. Determine when the data has to be extracted
     6. Determine the method of collection
     7. Determine the frequency of collection
     8. Determine who will collect
              Look to have measures that gives us distributions




                                                                          12
STEP 6 : CONDUCT BENCH MARKING

 STEPS IN BENCHMARKING
 •Select subject
 •Define the process
 •Identify potential partners
 •Identify data sources
 •Collect data and select partners
 •Determine the gap
 •Establish process differences
 •Target future performance
 •Communicate
 •Adjust goal
 •Implement
 •Review and recalibrate



                                     13
STEP 7 : PERFORM GAP ANALYSIS
     Goals
 •       Determines the variance between business requirements and
         current capabilities
        It identifies gaps between the optimized allocation and integration of
         the inputs (resources), and the current allocation level
    How to perform??????
        Decide the topic/subject you are going to perform gap analysis on
         For Ex Revenue, Market share etc.
        Identify the As-Is Situation based on attributes.
        Identify the goals over a specific time frame.
        Identify the current gap and where you would want to be in.
        Determine how gap need to be filled …by using 5 M’s.


                                                                                  14
STEP 8 :CREATE TO –BE PROCESS MAPS
  •Implement the corrections from gap analysis, use lean tools like
  VSM and create To – be/Future state process maps.
  •Start with strategic high level L 0’s,
  •Proceed to L1’s of each L 0’s
  •Proceed to L2’s which are more detailed with activities and
    decision boxes




                                                                      15
STEP 9 : CREATE PROCESS TABLES
   PROCESS TABLE AND ITS ELEMENTS
   Key Advantage : Single point of information
   Process/Sub Process Names–Each Process and sub process has its own
    documentation. Clear link to the Deployment Flow Charts.
   •Activity id–In the format 1.1.1.1…The number of places corresponds to the number of
    levels of drill down.
   •Activity –Description of specific task…taken as is from Deployment flow chart. Verb-
    Noun format.
   •TAT –standard time for task.
   •R–the role(s) Responsible for this activity/task.
   •A –the role Accountable –only one and as far down as it will go.
   •C –the role(s) that need to be consulted (two-way).
   •I –the role(s) that need to be informed (one way).
   Input–define at activity level for those activities that need an Input. Develop
    format/instructions, link as hyperlinks.
   •Source –where the specific input is obtained from.
   •Output -define at activity level for those activities that need an Output. Develop format/
    instructions, link as hyperlinks.
   •Destination-where the specific input is obtained from.
   •KPI –For all input and output points examine if a metric is required to ensure success
    of the process.                                                                               16
STEP 10 : CREATE DASHBOARDS
 Create dashboards of KPI’s obtained in Process
  Table.
 Helps to unearth any patterns.

 Future resource for continuous improvement
  projects applying lean, six sigma etc.




                                                   17
STEP 11 : PERFORM FMEA

A structured approach to:

•Identify the ways in which a
process can fail to meet critical
customer requirements
•Estimate the risk of specific
causes with regard to these failures
•Evaluate the current control plan
for preventing these failures from
occurring
•Prioritize the actions that should
be taken to improve the process.


                                       18
BRINGING ABOUT THE BPR TRANSFORMATION
SOME MIGRATION STRATEGIES

     Full cutover to the new process, a phased approach, a pilot
      project, or creating an entirely new business unit.
     Integration of the new process(/s) with other processes
     Consciously managing behavioral as well as structural
      change, with both sensitivity to employee attitudes and
      perceptions, and a tough minded concern for results.
     Use of proper BPM software tool like Case-wise is
      prescribed.




                                                                    19
BIBLIOGRAPHY
    K.B.Unni, Symposium, Seven Hat Consulting,
     Bangalore, India.
    Michael Hammer & James Champy, Re-
     Engineering The Corporation.
    Michael Covert, Successfully Performing BPR,
     Visible Systems Corporation, MA, USA.
    From Wikipedia, the Free Encyclopedia.




                                                    20
THANK YOU
            VIEWERS
              AND
       SPECIAL THANKS TO
BE TEAM, TATA COMMUNICATIONS LTD.




                                    21

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Business Value Enhancement Methodology

  • 1. ICQRE - 2011 INTERNATIONAL CONFERENCE ON QUALITY & RELIABILITY ENGINEERING Recent Trends & Future Directions Theme: Quality - New Frontiers 20th December 2011 RE-ENGINEERING BUSINESS PROCESSES – A WINNING APPROACH TO TRANSFORM BUSINESSES USING THE BUSINESS VALUE ENHANCEMENT METHODOLOGY (BVEM) -Senthil Anantharaman, -Tata Communications Limited, Chennai. - senthil.anantharaman@tatacommunications.com
  • 2. “ The fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical modern measures of performance, such as cost, quality, service, and speed”. Hammer and Champy 2
  • 3. INTRODUCTION  Business Process Re-Engineering  Goals  Radically redesign organization’s existing resources.  Dramatic improvement in Service, Quality and Speed. Change  Contributes significantly than improving processes.  Differences from Continuous Process Improvement  Massive change in contrast to small changes.  Focus on relations in contrast to parts  Return on investment  Better customer satisfaction/lesser complaints  More net profit  Less cycle time  Opportunities for innovation/ produces new opportunities and markets  Disadvantages  Lowers employees morale  Substantial investment in computers and IT  Reasons for failure in BPR implementations. 3
  • 4. BUSINESS VALUE ENHANCEMENT METHODOLOGY (BVEM) A unique 11 stepped comprehensive BPR methodology Reduces failures in BPR implementations. 4
  • 5. 11 STEPS IN BVEM o 1) Create Process Mission. o 2) Capture Voice of Stakeholders. o 3) Create SIPOC. o 4) Draw As –Is Process Maps. o 5) Create Measurement System Blue Print. o 6) Conduct Bench Marking. o 7) Perform Gap Analysis. o 8) Create To-Be/Future State Process Maps. o 9) Create Process Tables. o 10) Create Dashboards. o 11) Perform Failure Mode Effects Analysis. 5
  • 6. STEP 1 : CREATE PROCESS MISSION  • Why does this process exist?  • For whom does it exist?  • What are our own reasons for setting this process up – what are our drivers?  • Not the same as Process Goals. Precedes and is more generic than goals but specific in its scope.  Characteristics of a good Process Mission  • Reflects and Represents the values of the Process founders  • Brief, succinct, but clear  • Covers “reason why” the process was set up.  • Specific to what you are delivering  Ex. Process Mission of a traditional restaurant’s kitchen :  To be the first choice in our catchment area for home-like food cooked using traditional recipes and processes.  From this :  The Stakeholders will be identified  The Vision and Goals will be based on how Stakeholders describe their expectations form  this process. 6
  • 7. STEP 2 : CAPTURE VOICE OF STAKEHOLDERS STEP 2.1 •Understanding our stakeholders •Who are we in business for? 7
  • 8. STEP 2 : CAPTURE VOICE OF STAKEHOLDERS(VOS)  Step 2.2  Understanding Stakeholder Needs  How do you understand???  1.List all Stakeholder groups  2.List roles/levels within each  3.List individual representatives  4.Conduct interview/Record responses  5.Convert to Expectations/Needs in the QFD.  6.Brainstorm metrics  7.Look for measures with high correlation 8
  • 9. STEP 3 : SIPOC - TO SCOPE THE CUSTOMERS VIEW OF THE PROCESS  Build the SIPOC so it represents the Customer (stake-holder of the process) view.  Capture this view formally in defining the Output. The Output defines the sub processes (components ) in the Process  The Process then determines the Input. The Output and the Input are tangible, physical….and have attributes that are then measured  The Output coincides with the Start Point.  The Input coincides with the End Point. 9
  • 10. STEP 4 :DRAW AS – IS PROCESS MAPS •Start with strategic high level L 0’s, •Proceed to L1’s of each L 0’s •Proceed to L2’s which are more detailed with activities and decision boxes 10
  • 11. If you can't describe what you are doing as a process, you don't know what you are doing." - Deming "Measurement is the first step that leads to control and eventually to improvement. If you can't measure something, you can't understand it. If you can't understand it, you can't control it. If you can't control it, you can't improve it." - H. James Harrington "Without a standard there is no logical basis for making a decision or taking action." -Joseph M. Juran What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated." - John E. Jones 11
  • 12. STEP 5 : CREATE MEASUREMENT SYSTEM BLUE PRINT  1.List all metrics/measures  2. Write out operational definition of the metric  3. Identify distinct data elements in each metric  4. For each data element identify certified data source  5. Determine when the data has to be extracted  6. Determine the method of collection  7. Determine the frequency of collection  8. Determine who will collect Look to have measures that gives us distributions 12
  • 13. STEP 6 : CONDUCT BENCH MARKING STEPS IN BENCHMARKING •Select subject •Define the process •Identify potential partners •Identify data sources •Collect data and select partners •Determine the gap •Establish process differences •Target future performance •Communicate •Adjust goal •Implement •Review and recalibrate 13
  • 14. STEP 7 : PERFORM GAP ANALYSIS Goals • Determines the variance between business requirements and current capabilities  It identifies gaps between the optimized allocation and integration of the inputs (resources), and the current allocation level  How to perform??????  Decide the topic/subject you are going to perform gap analysis on For Ex Revenue, Market share etc.  Identify the As-Is Situation based on attributes.  Identify the goals over a specific time frame.  Identify the current gap and where you would want to be in.  Determine how gap need to be filled …by using 5 M’s. 14
  • 15. STEP 8 :CREATE TO –BE PROCESS MAPS •Implement the corrections from gap analysis, use lean tools like VSM and create To – be/Future state process maps. •Start with strategic high level L 0’s, •Proceed to L1’s of each L 0’s •Proceed to L2’s which are more detailed with activities and decision boxes 15
  • 16. STEP 9 : CREATE PROCESS TABLES  PROCESS TABLE AND ITS ELEMENTS  Key Advantage : Single point of information  Process/Sub Process Names–Each Process and sub process has its own documentation. Clear link to the Deployment Flow Charts.  •Activity id–In the format 1.1.1.1…The number of places corresponds to the number of levels of drill down.  •Activity –Description of specific task…taken as is from Deployment flow chart. Verb- Noun format.  •TAT –standard time for task.  •R–the role(s) Responsible for this activity/task.  •A –the role Accountable –only one and as far down as it will go.  •C –the role(s) that need to be consulted (two-way).  •I –the role(s) that need to be informed (one way).  Input–define at activity level for those activities that need an Input. Develop format/instructions, link as hyperlinks.  •Source –where the specific input is obtained from.  •Output -define at activity level for those activities that need an Output. Develop format/ instructions, link as hyperlinks.  •Destination-where the specific input is obtained from.  •KPI –For all input and output points examine if a metric is required to ensure success of the process. 16
  • 17. STEP 10 : CREATE DASHBOARDS  Create dashboards of KPI’s obtained in Process Table.  Helps to unearth any patterns.  Future resource for continuous improvement projects applying lean, six sigma etc. 17
  • 18. STEP 11 : PERFORM FMEA A structured approach to: •Identify the ways in which a process can fail to meet critical customer requirements •Estimate the risk of specific causes with regard to these failures •Evaluate the current control plan for preventing these failures from occurring •Prioritize the actions that should be taken to improve the process. 18
  • 19. BRINGING ABOUT THE BPR TRANSFORMATION SOME MIGRATION STRATEGIES  Full cutover to the new process, a phased approach, a pilot project, or creating an entirely new business unit.  Integration of the new process(/s) with other processes  Consciously managing behavioral as well as structural change, with both sensitivity to employee attitudes and perceptions, and a tough minded concern for results.  Use of proper BPM software tool like Case-wise is prescribed. 19
  • 20. BIBLIOGRAPHY  K.B.Unni, Symposium, Seven Hat Consulting, Bangalore, India.  Michael Hammer & James Champy, Re- Engineering The Corporation.  Michael Covert, Successfully Performing BPR, Visible Systems Corporation, MA, USA.  From Wikipedia, the Free Encyclopedia. 20
  • 21. THANK YOU VIEWERS AND SPECIAL THANKS TO BE TEAM, TATA COMMUNICATIONS LTD. 21