2. Marketing
• Dettol
• Savlon
• Why do you think the market did not accept Savlon’s
soothing product?
• Should Savlon be re-intorduced as a product with
attributes similar to Dettol?
• Is there any particular market segment that Savlon
should try to appeal to? Give Reasons for your
answers.
3. What is Marketing??
• Good Marketing is no Accident
• Helps introduce and gain acceptance of new
products that have eased and benefitted
people
• Identifying and meeting human needs
profitably
4. American Marketing Association
• Marketing is the activity, set of institutions
and processes for creating, communicating,
delivering and exchanging offerings that have
value for customers, clients, partners and
society at large
5. Marketing Management
• The art and science of choosing target markets
and getting, keeping, growing customers
through creating, delivering and
communicating customer value.
