1. Analysing Use of Photography in the Music Magazine Genre – Name/ edition of Publication ___ CLASSIC ROCK MAGAZINE_
Feature How is it used? What is the effect on the target audience?
What is the image (briefly describe what you On the front cover, you see an image of two The main focus, the two males, look around their
see) males; they are the main focus as they are the 50’s and/or older. This gives us an indication of
biggest image on the page, and the only image what age range this magazine is reaching out too.
that is featured on this magazine. The name of The middle aged women and men and/or older.
their band “AEROSMITH” is in different font and As they are the only image on the front cover it
has more focus on it, compared to all the other shows that they are a highly regarded and
stories and names on the front of the magazine. important and important brand. Also how their
name “AEROSMITH” is the biggest text on the
magazine, apart from the name of the magazine,
it stands out, compared to every other text piece
on the magazine. This shows that their name is
recognisable and fans of this band would buy this
magazine on impulse, regardless of the price or
what magazine it is, the magazine editor knows
that fanatic fans of “AEROSMITH” would buy this
magazine by just seeing the name and their faces,
hence, why they put the focus on them and the
name of their band. The price of the magazine
also indicates that this magazine is meant for a
certain social class, middle classes and upper, but
if they are basing it on impulse buys then it is
directed at any social class.
Camera shot/ camera angle (Once CD is removed) The camera shot is a double The camera shot used helps capture the facial
medium close up shot. expressions of the band, Aerosmith; it shows the
personality of the two males just from the way
they are posed and from their faces. Also the
positioning of the men shows which ones the
magazine is more focused on and which out of the
two has a larger fan count than the other. The

2. male on the left is seen as more important and a
bigger ‘star’ than the other male. He covers the
masthead of the magazine, whereas the other
male is behind. Showing that the magazine is
willing to lose its brand identity for the left hand
side male but not for the other. This has an effect
on the audience as they would purchase the
magazine if it looked interesting, the male on the
left proves to be an interesting and exciting
character from the way he is dresses, and
therefore they would be more willing to purchase
the magazine. If it was the other male in the
focus, they sales of the magazine wouldn’t be as
much because he seems a laidback and duller
character compared to the man on the left.
Colour Background colour of magazine is a dark grey. The The colour used on the background is suitable as
title is a bronze/beige colour. it puts an emphasis on the main focus, makes
them ‘pop’ off the page, it also suits the music
genre of this magazine. This makes avid fans of
rock, want to buy it. The colour represents
authenticity which people crave for and look for
whenever they are purchasing any item, including
magazines. The colour of the masthead shows
class and sophistication, it to the audience, shows
quality. This effects the audience as many readers
and buyers want quality in what they purchase.
Props No props used.
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Clothes/hairstyles Left hand side male; wears leather jacket with The clothing that Aerosmith wear shows that they
feathered cuffs, a dark multi coloured shirt, chest conform to their stereotype of rock, it also
is exposed, two rings; one skull ring and one pair represent their characters and the music genre
of wings ring and metal eye piece. Once the CD is they are into. This connects the audience with the

3. removed, you see he wears several necklaces, one main focus as they have something in common,
leather pouch chain with a bone like item in it, a their love for rock.
simple bell chain and a chain with a lump, gold
coloured, on it. Silver flower brooch, feathered
hat and ear stretching earrings. Hair style, streaks
of pink, shoulder length and very messy.
Right hand side male; wears leather jacket, top
shows an exposed chest, wears two necklaces one
with chain and ring and the other simple chain
with links. Hair has streaks of grey at the front;
the rest of his hair is a jet black colour, hair is kept
relatively neat.
Cropping/ image manipulation More focus on the male on the left, brought Shows that the article within the magazine will be
forward while other male is behind and less out of more focused on the male on the left hand side
focus. than the other male. This increases the chance if
people buying it as they would like to know more
about the character that seems more interesting,
out of this duo.
Conventional/ stereotypical As this is a rock magazine, the main focuses The stereotypical way the duo are dressed puts
conform to their stereotype. They do this through comfort in the target audience’s mind as they can
the clothes and jewellery they are wearing, and be reassured that the music genre Aerosmith
their hairstyle. produces is rock.
Mode of Address The magazine is addressing rock, the best quality. From the style of the magazine and the way the
main focus is presented it is obvious that the
magazine is based on rock, the name of the
magazine also gives it away but the way the
magazine is designed makes it more realistic.