Google’s algorithm is always changing, and along with new AI integrations, it’s crucial to know how your clients’ websites could be affected. Are you taking advantage of these changes to keep your clients’ SEO game strong? Find out how as we discuss five Google Algorithm & AI Changes your agency needs to know, the strategic advantages of AI (and what we can expect next), and how agencies can better support their multi-location customers. You’ll learn: - What agencies can do to become better partners to their multi-location clients. - How agencies can help ensure their clients show up on page one of SERPs. - How to communicate these updates to clients to streamline and maximize their online reputation. With Morrissey Balsamides and Cynthia Sener of Chatmeter, we’ll dive into the positive effect of AI on multi-location reputation management – where it stands today, and where it may go in the future. Make sure your clients are set up for success in the face of Google’s constant changes and evolving technologies.

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Chatmeter Overview
Chatmeter is the brand intelligence company reimagining customer connections
and reputation management through AI-powered deep listening. We make it easy for
multi-location brands to drive real-time impact through relevant insights in critical
moments that matter.
Cynthia Sener
Chatmeter President, Go
to Market
Morrissey Balsamides
Chatmeter, Sr.
Product Manager
Cynthia brings 25 + years of
experience to Chatmeter with
a background in local SEO,
product & strategic marketing,
revenue generation, and
sales. Cynthia’s
customer-centric approach
gives Chatmeter the ability to
drive value, growth, and
revenue for its customers.
Morrissey is an experienced
product manager with a
demonstrated history of
bringing complex projects
over the finish line. He is
passionate about managing
Chatmeter’s latest
AI-powered innovations.

3. The 5 challenges brands and
agencies face when it comes to
SEO, local SEO, & SERP

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Challenge #1
Google search factors must be understood
Effective understanding is gained
through:
• Continuous discovery
• Commitment to change
• Authority from a 3rd party tool
• Monitoring the rules of E-E-A-T

5. STEP 1
STEP 2
STEP 3
Optimization takes several forms:
• Accurate and effective listings
• Comprehensive local pages
• Unique and evolving authoritative content
• User-generated content for experience
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Challenge #2
Local SEO requires
consistent optimization

6. Google reviews are not just for
passive data collection:
• Respond to all Google reviews
• Unique and tailored responses
• AI and human synergy
Challenge #3
Reviews require engagement

7. Poll questions
1. What industry do you work in?
a. Agency or reseller
b. Brand
c. Service
d. Other
2. What is your role?
3. How large is your team?
a. 1-10
b. 11-20
c. 21+
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AI empowers humans to accomplish so much
more:
• AI assists in responsible content generation
• AI assures brand voice consistency across
multi-locations
• AI provides consistent brand reminders
Challenge #4: Consistent content must be created

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Optimization requires data analysis to
be effective:
• Generate key business insights rapidly
• Access multiple models and AI forms
• Combine AI, automation, and human
interaction
Challenge #5: Regular optimization must be scalable

10. Poll questions
1. What is the current climate in your
organization?
a. Focus on innovation
b. Tightening budgets
2. On a scale of 1-10 how much pressure is
your business putting on you to integrate AI
into your processes?
3. Where are your technology gaps?
a. AI
b. Business intelligence tools
c. Reputation management
4. Would you like to learn more about
Chatmeter?
a. Yes
b. No

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AI best practices
1.Train employees on the function and
value of AI
2. Make clear that AI is not a replacement
for your humans – it’s an additional tool
in the toolbox
3.Quantify and measure efficiency gains
based on leveraging AI
Best practices for AI success
4. Establish procedures for the use and
approval of AI driven content
5. Create a plan for building a culture of
transparency for the use of AI tools
6. Form an internal AI council whose
purview is to monitor and ensure the
appropriate use of AI

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Waiting on SEJ Q&A slide

13. Thank you