This PowerPoint presentation was generated to fill a gap for transitioning military personnel, specifically, those with 20+ years of service. Social media provides a way for us to "Brand" ourselves, from our photo, to how we describe our skills. Social media provides us forums to exhibit our leadership, knowledge, and technical expertise. This PP helps to answer some of those questions, the do or don't, so we can make the first impression a lasting one, one that will help get us an interview.

1. Social Networking
Presented By:

2. Social Media
• What is Social Media?
• What is the difference between
Facebook and LinkedIn?
• How can a job seeker use social
media as a tool?

3. Social Media
• Social Media is, “websites and
applications that enable users to
create and share content or to
participate in social networking.”

4. Facebook and LinkedIn
The difference

5. LinkedIn
• LinkedIn:
IS IS NOT
The world’s largest professional network Facebook
Accurate profiles
Offers professional learning groups
Easy reference snapshot
Continues to grow
Facilitates introductions

6. Recruiters use LinkedIn

7. Why is LinkedIn important to
Recruiters
• Reduces expenses by:
– Quality of hire
– Delivering on recruiting i.e. speed of hire
– Benchmarking out-of-pocket recruiting
costs
Recruiting is an HR function with the
highest impact on revenue growth and
profit margin

8. Why is LinkedIn important to you
• Establishing connections
–70 million users and growing
• Promote yourself
–Groups, forum discussions, advice
• Receive job alerts

9. Upgrade to LinkedIn Premium
https://veterans.linkedin.com/

10. https://specialedition.linkedin.com/veteran-job-seeker/

11. What will get you noticed
• Do
• Don’t

12. Photo and Summary Do
-Professional photo and civilian translation of what you
do
-Region, your choice of current location or where you
intend to relocate

13. Photo and Summary Don’t

14. Summary Do
• Don’t leave it blank
• Use all 2000 characters (sounds like a write
up) and spell check it
• Break it up

15. Summary Don’t

16. Experience Do
Quantify
• Initiated and managed tracking systems
used for the Blue Water District
decontamination project, saving $125,000
on the overall project through a 30%
decrease of staff allocation time
• I accomplished X, relative to Y, by doing Z

17. Experience Don’t
• Directly responsible to the MAGTF
CO G-1,G-2, S-5, S-6 and ABNCP for
all ACACS and ADA ANA assets
• Mentored 32 Marines through various
firefights, 10 divorces with 100%
leaving the service

18. Certifications

19. Volunteer Experience & Causes

20. Projects
• Display your work
using:
- digital media
- PP
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with
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21. Courses

22. Education

23. Additional Information

24. Easy Resume Builder
http://resume.linkedinlabs.com/

25. 11 Resume Formats

26. Networking
• LinkedIn is a tool, utilize the full
spectrum of tools such as:
–Networking events
–Seminars
–Professional schools
–Webinars

27. Be ready
• Have your 30 second sales pitch
• Have your resume
• Have your business card
• Have a plan to say “Thank You”

28. Invitations
• You can personalize your invitation to
connect

29. Your Brand
• How will you market and sell yourself
so people will remember you?

30. Social Media
• Leverage your experience
• Build a profile that quantifies 20+
years of service
• Network
• Start your networking now, with those
of you in this room, “I know a guy.”