Micro influencers vs. macro influencers Community-driven marketing Importance of relevance

1. EVA WIMMERS
Huawei
Future of
Shopping
Curated by Eva Wimmers

2. The Future of Shopping
Eva Wimmers
President Europe Huawei Honor / VP Honor Global

3. The Future of
Shopping
Eva Wimmers
“Experience is a Promise and
good Experience is a kept Promise”
Eva Wimmers

4. The Future of
Shopping
Eva Wimmers
What makes a good Shopping Experience?

5. The Future of
Shopping
Eva Wimmers
“Technology will not be the “Digital
Divide”, but the Bridge to serve
the Proficient Users as well as the
Non-Proficient and the Reluctant”
Eva Wimmers

6. The Future of
Shopping
Eva Wimmers
Technology as an Enabler for Shopping
Voice Lens AR AI

7. The Future of
Shopping
Eva Wimmers
Minority Report – What’s missing here?
https://www.youtube.com/watch?v=5HV3GsX0G68

8. The Future of
Shopping
Eva Wimmers
So is the Future of Shopping Offline or Online?

9. The Future of
Shopping
Eva Wimmers
So is the Future of Shopping Offline or Online?
BOTH!!!

10. The Future of
Shopping
Eva WimmersE-Commerce Growth in China

11. The Future of
Shopping
Eva WimmersE-Commerce Growth in Europe

12. The Future of
Shopping
Eva Wimmers
What does it mean for Consumer Brands?
1/ Online shopping ain’t going away!
2/ Online shopping experience today is still basic – even on Amazon!
3/ Brand experience has today a million more touch points to be managed
4/ Young customers are mainly experiencing brands trough these new touch points
So where is your plan to improve online shopping for your brand?

13. The Future of
Shopping
Eva Wimmers
Here’s the good News:
If you do it right, customers will turn into Fans
And ambassadors, and a trusted brand will get
To know much more about them than in the past.

14. The Future of
Shopping
Eva WimmersHere’s More good News:
The Future is now: It often comes in the shape of
start-ups & smart SW tools
Meet The Startups:
croBox, EzeClip, Odoscope,
Spoods, Supercat, TruSize

15. The Future of
Shopping
Eva Wimmers
“Shopping is not shopping”
Eva Wimmers

16. The Future of
Shopping
Eva WimmersWe need a new Offline Shopping Experience

17. The Future of
Shopping
Eva Wimmers
“Omnichannel was yesterday –
Today is Seamless Experience”
Eva Wimmers

18. The Future of
Shopping
Eva Wimmers
“An Online Shop is no Community -
Don’t Mix Up the Respective Comms
and Sales Tools”
Eva Wimmers

19. The Future of
Shopping
Eva Wimmers
“PR is the New Conversion”
Eva Wimmers

20. The Future of
Shopping
Eva Wimmers
Influencer
Believer

21. The Future of
Shopping
Eva Wimmers
The bad news is:
There is no One Size fits all in Online Marketing
And there is no Shortcut to the heart of the
Customer - You have got to do the research,
Dig Deep and respect people’s data.

22. The Future of
Shopping
Eva Wimmers
Three things to take away

23. The Future of
Shopping
Eva Wimmers
Respect
Treat customers and partners the way you would like to be
treated by brands – don’t shout at them with advertisement
and envade their privacy.

24. The Future of
Shopping
Eva Wimmers
Relevance
Seek access to tools and data to advertise relevant offers to
your customers and fans – the internet is full of irrelevant
products and services and context & timing are key!

25. The Future of
Shopping
Eva Wimmers
Experience
Dream up the shopping world you would like to live in and
provide your customers and fans a shopping experience they will
remember and talk about to their friends.

26. The Future of
Shopping
Eva Wimmers
“If you don’t want to change -
try Irrelevance”
Pascal Kaufmann
Neuroscientist

27. The Future of
Shopping
Eva Wimmers
“Information leads to Conclusions
But only emotion leads to action”
David Caine
NeurosLogist