Mobile Payments mChek


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Mobile Payments mChek

  1. 1. Driving Consumer Acceptance- The mChek Story MoMo Monsoon, 2008 30 th August, Bangalore Navin Thangiah, Director- Market Development mChek
  2. 2. Key Drivers for Consumer Adoption <ul><li>Consumer Accessibility </li></ul><ul><li>Simple, Simple, Simple </li></ul><ul><li>Affordability & Convenience </li></ul><ul><li>Educate </li></ul><ul><ul><li>Marketing push </li></ul></ul>
  3. 3. Consumer Accessibility
  4. 4. Consumer Accessibility mChek CONFIDENTIAL 100 % Customer Reach USSD/IVR – Server Side Connectivity J2ME / BREW– Certified on 325+ Devices SIM Application certified with top 6 SIM vendors Channel GSM CDMA SIM Available Available J2ME / Smart Appln Available Available IVR Available Available USSD Available N / A BREW N / A Available
  5. 5. Simple, Simple, Simple <ul><li>Works on all phones </li></ul><ul><li>Just an SMS “mChek” to a short code (56767) </li></ul><ul><ul><li>Anytime, Anywhere </li></ul></ul><ul><li>Multiple channel access: mobile, E-commerce website, IVR, Call-center, ATM, POS (OTC), etc. </li></ul><ul><li>Customer Support </li></ul><ul><ul><li>Avoid call-ins: Post payment in real time with SMS reciept </li></ul></ul>
  6. 6. Affordability & Convenience <ul><li>Toll-free SMS </li></ul><ul><li>No transaction cost </li></ul><ul><li>Convenience- Anytime, Anywhere </li></ul><ul><li>Wide usage scenarios </li></ul><ul><ul><li>Bill payment & Prepaid Recharge </li></ul></ul><ul><ul><li>Ticketing: Travel and entertainment </li></ul></ul><ul><ul><li>E-commerce websites </li></ul></ul><ul><ul><li>Over-the-counter </li></ul></ul>
  7. 7. Educate <ul><li>Customer Education </li></ul><ul><ul><li>Bill Cover/Inserts </li></ul></ul><ul><ul><li>Website/Emailers </li></ul></ul><ul><li>Driving Trials </li></ul><ul><ul><li>SMS reminder for bill payment </li></ul></ul><ul><ul><li>Consumer Promotion (Rs 100 offer) </li></ul></ul><ul><li>Marketing </li></ul><ul><ul><li>360 degree mass media campaign </li></ul></ul>
  8. 8. Marketing – Press TOI/HT/ET
  9. 9. Marketing - Press
  10. 10. Marketing - Press India Today
  11. 11. Marketing - Outdoor
  12. 12. Marketing – Outdoor
  13. 13. Marketing – Outdoor Locations Coffee Shop
  14. 14. Marketing- TV Commercial <ul><li>Money Transfer </li></ul><ul><li>Prepaid Recharge </li></ul><ul><li>Postpaid bill payment </li></ul>
  15. 16. Results Jan 07: Pilot in Delhi Sep 07: National Rollout Mar 08: Prepaid Launch Jun 08: Mass Media incl TV commercials, etc.
  16. 17. Customer Speak &quot;mChek rocks - I love the service and look forward to paying more bills with it” Sharad Sharma, CEO, Yahoo-India “ I just paid my airtel bill using mChek. It is a superb convenience!! I was awestruck” Phanindra, CEO, “ I have used mChek for past 3 months and I can't imagine paying my bills any other way. I used to struggle with the web-site of service provider. Many times payment will not go through or will be debited twice. mChek is easy, safe and really cool - pay on the GO!! I am telling this to all my friends in social gatherings and parties” R. K. Mishra, the Winner in Times Of India’s Lead India poll.
  17. 18. Thank You For additional information, please contact: Navin Thangiah Director- Market Development, mChek Mobile : +91 9901452277, Email :