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Go to market
1.
JJABS Go-to
Market
2.
AIRPORT stroller dilemma
3.
MAIN QUESTIONS Find out
about it? Decide to buy? How and Where to buy?
4.
THE MALL Interviewing Mothers
5.
INTERVIEW HIGHLIGHTS Mothers with
strollers Friends & Online Family Store
6.
INTERVIEW HIGHLIGHTS Mothers with
strollers Online
7.
8.
INTERVIEW HIGHLIGHTS Mothers with
strollers Friends & Family Store
9.
10.
RESEARCH HIGHLIGHTS
11.
12.
BUSINESS MODEL
Currently CANVAS
13.
OVERVIEW Go-to Market
14.
15.
16.
BUSINESS MODEL Option #1
INNOVATION Mommy Blogs Online Ads Stores Online Stores
17.
BUSINESS MODEL Option #2
INNOVATION Early Awareness Online Ads Stores Online Stores
18.
BUSINESS MODEL Option #3
INNOVATION Mary Kay Model Mommy Groups Accessories
19.
Questions?
Download now