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JJABS
  Go-to Market
AIRPORT
stroller dilemma
MAIN QUESTIONS

Find out about it?



Decide to buy?



How and Where to buy?
THE MALL
Interviewing Mothers
INTERVIEW HIGHLIGHTS
Mothers with strollers




                         Friends &
Online                   Family

                         Store
INTERVIEW HIGHLIGHTS
Mothers with strollers

                         Online
INTERVIEW HIGHLIGHTS
Mothers with strollers

                         Friends & Family




                                  Store
RESEARCH HIGHLIGHTS
BUSINESS MODEL
      Currently
    CANVAS
OVERVIEW
Go-to Market
BUSINESS MODEL
Option #1
            INNOVATION



    Mommy Blogs    Online Ads




       Stores     Online Stores
BUSINESS MODEL
Option #2
            INNOVATION



   Early Awareness    Online Ads




       Stores        Online Stores
BUSINESS MODEL
Option #3
            INNOVATION



   Mary Kay Model   Mommy Groups




             Accessories
Questions?

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