Digital Now Australia 2010
Fregus Kibble's Presentation
The earned media landscape is evolving and our audience is demanding new standards of communication -- immediate, transparent and inclusive of their own voice. While PR has always focused on relationships, engagement and communications, the shifting dynamics of influence have had a significant impact on the role of PR and communications. In this session we will explore how social media has changed the way brands are perceived in the public domain and what this means for strategic communications and reputation management. Gain insights into local and international brand campaigns that are using digital opportunities to drive conversation, buzz and ultimately media coverage. You will know who's getting it right and how you can do it even better with an understanding of the keys to success.