This is a bird view insight on the SEO processes as perceived by the clients towards SEO Vendor. This content gives a lot of clarity while hiring a SEO vendor.

1. INTRODUCTION TO THE SERVICE
SARBAVOUM BIDHAR | +971 56 469 5880
ENTREPRENEUR - DIGITAL TRANSFORMATION | CERTIFIED GOOGLE | DOUBLECLICK SPECIALIST
SEO
SIMPLIFIED
A PRESENTATION

2. OVERVIEW
A QUICK
Use of SEO in today's context
Expectation from SEO service
What all is Hidden about SEO by agencies
to avoid loosing business.
On-Page Optimization
Off-Page Optimization
Keyword Ranking
Reporting
INTRODUCTION TO THE SERVICE
SARBAVOUM BIDHAR | +971 56 469 5880
ENTREPRENEUR - DIGITAL TRANSFORMATION | CERTIFIED GOOGLE | DOUBLECLICK SPECIALIST

3. SEO IN TODAY'S CONTEXT
SEARCH ENGINE OPTIMIZATION is usually known as SEO or
Organic Search Optimization. Most popular search engine
is Google and then followed by Bing, Yahoo, MSN etc. SEO
delivers 2 major objectives which is building traffic to a
website and ranking keywords in the top search page.
SEO has a selective approach for different businesses.
B2B - Use SEO for lead generation. Very much effective for
ICT Sectors, Financing/ Investment, Manufacturing, Medical.
B2C - Its very much suitable for E-commerce businesses,
private healthcare sectors and travel/ tourism sectors.
SARBAVOUM BIDHAR | +971 56 469 5880
ENTREPRENEUR - DIGITAL TRANSFORMATION | CERTIFIED GOOGLE | DOUBLECLICK SPECIALIST
INTRODUCTION TO THE SERVICE

4. BENEFITS
EXPECTATION FROM SEO SERVICE
ORGANIC RANK HITS
An website ranked on top page
search for a relevant keyword
receives 60% of the total hits
more than hits due to adwords.
HIGH PR BACKLINKS
If backlinks are created from high
PageRank sites, then website
trust factor stays permanently.
LEAD GENERATION
Relevant and targeted traffic to
the website become leads
eventually without much effort
SEO service is widely miscommunicated among the
peers and business owners. Here I am sharing some
realtime benefits that can be monetized in a certain
time period.
1. Building backlinks increases brand presence. Can
expect for high value backlinks with PR between 4 to 6
and high SEOMOZ ranked websites for backlinks.
2. Building traffic. SEO contributes to atleast 50% of
the total traffic to the website.
3. Keyword ranked in top page of the search engine.
This creates leads for the business.
INTRODUCTION TO THE SERVICE
SARBAVOUM BIDHAR | +971 56 469 5880
ENTREPRENEUR - DIGITAL TRANSFORMATION | CERTIFIED GOOGLE | DOUBLECLICK SPECIALIST

5. SEO
CLASSIFIED!
WHAT'S ALL HIDDEN ABOUT SEO RANKING
COMPLEXITY
Ranking time period is
different for each keyword
and website.
APPROVED LINKS
Advisable to use backlinks
approved by Google and MOZ
CONTENTS
Content quality should be
unique and interesting. .
Keyword Ranking Time Period may go upto 6 months
Backlinks that are not approved by Google and later
results in the website getting banned.
Keyword rank has to be maintained throughout the
year. It's a continuous process and can never be
stopped once ranked.
INTRODUCTION TO THE SERVICE
SARBAVOUM BIDHAR | +971 56 469 5880
ENTREPRENEUR - DIGITAL TRANSFORMATION | CERTIFIED GOOGLE | DOUBLECLICK SPECIALIST
Many SEO experts and agencies do hide about
deliverables and best practices that can empower
clients to decline business. They are as follows

6. WEBSITE ANALYSIS
ON-PAGE OPTIMIZATION
On-Page is all about website or landing page targeted for SEO activity. There around
200 factors which needed to be fixed or taken care before starting any backlink
process. On-page correction will make the website structured and easier for Google
crawlers to crawl through the page and index every little thing we want to highlight on
search engine. Some of the factors are as listed.
XML Sitemap | Canonicalization | Google Analytics | Google Webmaster Tools | Meta
Tags | Rich Snippets and Schema Markup | Responsive Website | Page Loading
Speed | Keyword Research | Internal Page Linking | Robots.txt | Broken Links |
Unique Website Content Development
SARBAVOUM BIDHAR | +971 56 469 5880
ENTREPRENEUR - DIGITAL TRANSFORMATION | CERTIFIED GOOGLE | DOUBLECLICK SPECIALIST
INTRODUCTION TO THE SERVICE

7. BACKLINKING
STRATEGY
OFF PAGE OPTIMIZATION
Off-Page Optimization is more about backlinks development using appropriate
content marketing strategy. Links used for creating backlinks has to be thoroughly
reviewed for Google Avowal and SEOMoz Ranking. Webmaster tool helps in identifying
any discrepancies in Google Compliance during Off-Page Optimization.
SARBAVOUM BIDHAR | +971 56 469 5880
ENTREPRENEUR - DIGITAL TRANSFORMATION | CERTIFIED GOOGLE | DOUBLECLICK SPECIALIST
INTRODUCTION TO THE SERVICE
Blogs | Articles | Social Media Links | Press Release | Guest Blog Submission |
Business Directories | Classified Postings | Forums | Link Wheeling | Meme | Videos
| Presentation | Infographics | Whitepaper | Guides | Podcasting | Local Site Listings

8. KEYWORD RANK
KEYWORDS RANKING PROCEDURES
Once the On-Page optimization is fixed and backlinking process taken its
due course, keywords start getting ranked slowly in ascending order.
Competition for keywords has to be analysed and the best performing
keyword's backlinks have to be analysed and followed appropriately.
SARBAVOUM BIDHAR | +971 56 469 5880
ENTREPRENEUR - DIGITAL TRANSFORMATION | CERTIFIED GOOGLE | DOUBLECLICK SPECIALIST
INTRODUCTION TO THE SERVICE

9. ARCHITECTURE
CLIENT KEYWORDS RANK AND PERFORMANCE
Building became a craft, and "architecture" is the
name given to the most highly formalized and
respected versions of that craft.
INTRODUCTION TO THE SERVICE
SARBAVOUM BIDHAR | +971 56 469 5880
ENTREPRENEUR - DIGITAL TRANSFORMATION | CERTIFIED GOOGLE | DOUBLECLICK SPECIALIST

10. BACKLINKS REPORT
SARBAVOUM BIDHAR | +971 56 469 5880
ENTREPRENEUR - DIGITAL TRANSFORMATION | CERTIFIED GOOGLE | DOUBLECLICK SPECIALIST
INTRODUCTION TO THE SERVICE

11. LINK BUILDING STATUS REPORT
SARBAVOUM BIDHAR | +971 56 469 5880
ENTREPRENEUR - DIGITAL TRANSFORMATION | CERTIFIED GOOGLE | DOUBLECLICK SPECIALIST
INTRODUCTION TO THE SERVICE

12. THANK
YOU!
SEARCH ENGINE OPTIMIZATION
SARBAVOUM BIDHAR | +971 56 469 5880
ENTREPRENEUR - DIGITAL TRANSFORMATION | CERTIFIED GOOGLE | DOUBLECLICK SPECIALIST
INTRODUCTION TO THE SERVICE