SEO! What’s HOT?
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The 5 Steps to Top Google Rankings; What worked 6 months ago ...; The New and Shiny: Recent Updates
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SEO! What’s HOT?
- 1. www.ArrowInternet.com.au SEO What’s HOT What’s NOT Presented by: Jasmine Batra Arrow Internet Marketing
- 2. www.ArrowInternet.com.au What we will Cover? • The 5 Steps to Top Google Rankings • What worked 6 months ago ... • The New and Shiny: Recent Updates • Action Items 2
- 3. www.SearchEngineRankings.com.au Conversion Optimisation Google Ad words Advanced Analytics Social Media Reputation Management Search Engine Optimisation
- 4. www.ArrowInternet.com.au How search Engines work? 4
- 5. www.ArrowInternet.com.au What are the Steps? 5
- 6. www.ArrowInternet.com.au Steps to Top Rankings 6 R _ _ _ _ _ _ C _ C _ _ _ _ C _ _ _ C_ _ _ _ _ _ _ _ _ C _ _ _ _ _ _ _ _ _ _ C _ _ _ _ _ _
- 9. www.ArrowInternet.com.au 1. Relevance to user query 9 Its about Location, Location , Location
- 11. www.ArrowInternet.com.au 2. Code: What Lies behind 11
- 14. www.ArrowInternet.com.au Check how clean is the code 14 http://validator.w3.org/
- 15. www.ArrowInternet.com.au 3. Credibility or Link Popularity 15
- 16. www.ArrowInternet.com.au 16 The power of links
- 17. www.ArrowInternet.com.au 4. Conversions and Engagement 17
- 24. www.ArrowInternet.com.au Steps to Top Rankings 24 R e l e v a n c e C o n v e r s i o n s C r e d i b i l i t y C o n t e n t C l e a n C o d e
- 25. www.ArrowInternet.com.au What worked six Months Ago 25
- 26. www.ArrowInternet.com.au I just want us to be #1 for Life Insurance 26
- 29. www.ArrowInternet.com.au My Links Hurt 29 http://chinese-version.com/Affiliate_n_link_Exchange.htm Bad http://www.i-newswire.com/Top-Brands/a109932 Good http://www.chinese-dtp.com/Affiliate_n_link_Exchange.htm Bad http://www.celerondude.com/shoutbox/?sb_page=500 Bad http://www.bellardoo.com.au/page.resourceslinks.html Bad http://www.iqpc.com/Event.aspx?id=365452 Good http://blogville.us/blog-custom.htm Good http://www.jennibmusic.com/tag/music-shop Good http://quliredahagu.atekbl.or.id/it-business-development-representative.php Bad
- 45. www.ArrowInternet.com.au My 3 Hats 45 The Creative Genius The Marketing Guru The Inspired Writer
- 47. www.ArrowInternet.com.au My 3 Hats 47 The Marketer The Creative The Writer
- 49. www.ArrowInternet.com.au Keywords • Understanding keywords Primary Long tail Supporting • How to perform Keyword Research 49
- 50. www.ArrowInternet.com.au New Google Keyword Planner • Search for ideas • Get Volumes • Get traffic estimates 50
- 52. www.ArrowInternet.com.au Keywords • Use of lateral thinking to drive traffic and sales • Use of Industry related words • Working with root words • Explore semantically related words • Build on Branded keywords to boost traffic (example ipad tablet) • Use of Informational keywords (ipad reviews) • Discover how to perform keyword trending 52
- 53. www.ArrowInternet.com.au The Marketer 53 The Terminology - Used / pre-owned The Stages in Buying Cycle – Consideration to Action The Competitive Landscape – USPs/ Offers
- 56. www.ArrowInternet.com.au My Keyword list 56 Keywords Rank Traffic bus sydney 14 12100 tours sydney Not in top 200 5400 bus hire sydney 3 3600 limo hire sydney 157 3600 limousine hire sydney 51 2400 bus rental 6 1900 airport transfers sydney Not in top 200 1600 sydney airport transfers Not in top 200 1600 Coach travel 6 1300 limo sydney 117 1000 Coach chrter 5 880 limousines sydney 76 880 bus wollongong 7 720 shuttle bus sydney airport 45 720 limousine sydney 67 590 sydney airport transfer Not in top 200 590
- 58. www.ArrowInternet.com.au The Design • Site Architecture Usability Call to Action Hard and soft offers Hierarchy or how many levels deep Progressive Disclosure Thematic Content Silos 58
- 63. www.ArrowInternet.com.au Keywords • Mirror the keyword research within the Site structure - Keyword rich navigation - Keyword rich internal links - Keyword rich folder structures, URLs and page names. 63
- 66. www.ArrowInternet.com.au Content Audit • Do you have content that does not serve any purpose. • Track content performance using Google Analytics content overview. 66