Communique Digital, a two decade old social media agency in Dubai. Have extensive experience into creative designing, social media, PR, Digital marketing, SEO and lead generation into Food and Beverage Industry, Healthcare Industry and other FMCD/ FMCG Industries. Please, drop in your inquiry on the website https://www.communiquedigital.com for a FREE ASSESSMENT REPORT on your online activities and a PROPOSAL for our marketing strategy and solutions.

1. CASE STUDY :-
FARZI CAFE

2. I N T R O D U C T I O N
FARZI CAFE, A PART OF MASSIVE RESTAURANTS
OWNED BY ZORAWAR KALRA IS A MODERN INDIAN
BISTRO LAUNCHED IN DUBAI. ITS A RENDITION OF
INDIAN CUISINE WHERE CULINARY ART MEETS THE
ALCHEMY OF MODERN PRESENTATIONS TO ABSORB
THE GUEST INTO THE ULTIMATE GASTRONOMIC
ILLUSION.
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COMMUNIQUE DIGITAL
BRAND CASE STUDY

3. C L I E N T
C H A L L E N G E S
FARZI CAFE A WELL KNOWN AND ESTABLISHED
RESTAURANT BRAND IN INDIA FOR YOUTHS TO BE
LAUNCHED IN DUBAI FOR THE FIRST TIME. MAJOR
CHALLENGE WAS TO COMMUNICATE THAT FARZI CAFE
SERVING INTERNATIONAL CUISINE WITH INDIAN
FUSION IN GASTRONOMICAL STYLE. COMMUNIQUE
DIGITAL HAD THE RESPONSIBILITY TO TARGET AND
ENGAGE YOUTH AUDIENCE BETWEEN 18 TO 45 AGE
WHO ARE INCLINDED TOWARDS LIFESTYLE.
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COMMUNIQUE DIGITAL
BRAND CASE STUDY

4. S O L U T I O N
03
COMMUNIQUE DIGITAL
BRAND CASE STUDY
BLOGGER PROGRAM
INVITED 75 BLOGGERS OR
SOCIAL MEDIA INFLUENCERS IN
FIRST 3 MONTHS DURING
LAUNCH TIME AND 80
BLOGGERS OVER THE
YEAR FOR FOOD TASTING
SESSION.
SOCIAL MEDIA
PLANNED AND SCHEDULED
SOCIAL MEDIA CALENDAR
MONTHLY WISE. PLANNED
TEASER CAMPAIGN FOR THE
LAUNCH WITH INNOVATIVE
AND CREATIVE POSTS THAT
GENERATES CUROSITY.
PR & EVENTS
PLANNED LAUNCH EVENTS,
MOMMY BLOGGER EVENTS,
ZOMATO
REVIEWERS EVENT, LIFESTYLE
EVENT AND PUBLISHED THEM
ACROSS PRINT MEDIA LIKE THE
NATIONAL. KHALEEJ TIMES
WKND,. ETC

5. B R A N D
M A K E O V E R
DONE A SMALL BRAND MAKEOVER TO
COMMUNICATE THAT FARZI CAFE IN DUBAI IS
A RESTAURANT SERVING INTERNATIONAL CUISINE
FUSED WITH INDIAN DELICACIES AND THE FOOD IS
VERY MUCH AMUSING FOR YOUTHS FROM DIVERSE
NATIONALITY. FARZI CAFE STRENGTH LIES IN FOOD
PRESENTATION AND SO WE DO FOCUS ON
COMMUNICATING THE SAME THROUGH OUR NEW
DESIGNED MENU, DIGITAL PLATFORMS AND PRINT
MEDIUM LIKE GULF NEWS, KHALEEJ TIMES ETC.
ANOTHER BOTTLENECK TO SUCCESS WAS ITS
LOCATION IN AL WASL, A NEWLY DEVELOPED
PROPERTY FOR MARKETPLACE (AS THE CROWD WAS
TOO SPARSE).
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COMMUNIQUE DIGITAL
BRAND CASE STUDY
S O L U T I O N

6. R E S U L T S
A C H I E V E D 05
COMMUNIQUE DIGITAL
BRAND CASE STUDY
6434 FOLLOWERS
33,000 REACH
3 MONTHS
> 650,000 REACH
9874 LIKES
3 MONTHS
S A L E S O N G R O U N D
SALES STARTED WITH A BANG
LEADING TO FIRST MONTH SALES AT
200 COVERS PER DAY LEADING TO
800,000 PER MONTH APPROX FOR
FIRST 3 MONTHS.
B U Z Z O N Z O M A T O
WITH A TOTAL OF 1309 REVIEWS
IN 15 MONTHS TIME WITH AN
AVERAGE FOOTFALL OF 5000 UNIQUE
VISITORS EVERY MONTH AND THE
RATINGS SHOOTING TO 4.4

7. T H A N K
Y O U !