I often have these conversations with business owners and marketing managers on how Google works. The biggest problem is that I often find these myths guiding both decisions and budgets. Let’s look at some of the most common that I hear.
Tip# Making the most of un-utilised pages like FAQs, About us, Contact us etc
With the EMD update Google bot will be periodically “scanning” Google’s index for spammy domain names. It is predicted we’ll soon see the SERPs populated with more relevant and high-quality websites.
n times of Google Instant Preview you must have a good design!
Understanding Intent Avoiding Distraction
Understanding Intent Avoiding Distraction
Catch their eye, tell them why, lead them to buy
8.9% text to html ratio
Mention the problemAgitate the problemInvalidate all solutions but yoursOffer your solutionAmplify the desire
,Google are making it harder and harder for small businesses with "brochure" sites to show anywhere in the SERPS without have a Google Places page and a Plus account and a Facebook account and so on. A lot of small businesses don't have the time or the know-how to do social marketing and to churn out blog posts every few weeks and have very little "newsworthy" output for a blog post or even a tweet that will get shared. Offer a downloadablepdf of your product catalog Create a simple, concise features & benefits fact sheet for each of your products Offer a printable coupon or special offer via your blog Create guidebooks that illustrate how to use your product, e.g., how to strip wallpaper in half the time, Develop an online ROI calculator prospects can use to determine the potential your product represents. Choose
Pre owned , prestige vehicle , used cars , luxury cars, [photo] is the most searched qualifier for [id badge], followed by [employee], [company], [custom] and [security]. But it’s not just the number of competitors, it’s also the strength of the competitors that matters as well.
Five top phrases you should aim for, combinations, stages,
Both strategic and technical advice & give you more than just action items . Better to go deeper and give more options in deeper sections than at the top level. Keep the choices a user has to make as few as possible.
These alternative variations are often less competitive than the more searched root phrases, but can yield significant traffic in a fraction of the time and then “stem” into other related mid-tail and long-tail keyword variations. More sites that link to a page or a website with a cluster of keywords represented by the on page content equivalents score a higher degree of relevance than websites who ignore these metrics and (a) do not use relevant internal links or (b) gain inbound links from outside sources to the website to increase relevance score.
on’t use the EXACT same anchor text everywhere on your website. This can sometimes be seen as search engine spam too.
. Google is expecting to see a mix of anchor text variation. Brand based links. URL links. Mixing the anchor text to will ensure that the links are not devalued by Google or worse penalised.
It is about data visualisation..Telling Stories with Data..
got married in January 2011,
Video Search Engines Improves engagement, time on site, Referral Traffic from You Tube. Channel has had 50000 plus views
Financial Planning Advice.Link your Google+ profile to the content you create. You can link content you publish on a specific domain (such as www.wired.com) to your Google+ profile.Sign up for Google+ and create a Google+ profile.Make sure you have a profile photo with a recognizable headshot.Make sure a byline containing your name appears on each page of your content (for example, "By Steven Levy").Make sure your byline name matches the name on your Google+ profile.Verify you have an email address (such as firstname.lastname@example.org) on the same domain as your content. (Don't have an email address on the same domain? Use this method to link your content to your Google+ profile)Return to this page and enter your email address.
Page Layout #2 — October 9, 2012Google announced an update to its original page layout algorithm which targeted pages with too many ads above the fold. It's unclear whether this was an algorithm change or a Panda-style data refresh.
With the EMD update Google bot will be periodically “scanning” Google’s index for spammy domain names. It is predicted we’ll soon see the SERPs populated with more relevant and high-quality websites. No pattern of the size of the drop has been observed, but it has been reported that many sites have seen a sharp drop in ranking; one went from #3 to #183ogle probably uses the same trust indicators as it uses for any other website: links and social signals. Additionally, Google is getting better at determining whether onsite content is low quality or high quality without any other trust indicators
3 page …and it seems replace Al dentist with Dentist Geelong In this section of Dentist Geelong,
The idea behind negative SEO is that rather than doing good, positive things that will promote signals in the search engines that bump up your rankings, there are ways to do bad, terrible, negative things. Now, obviously you could do these on your own sites, but hopefully you're smart enough not to do that. You go on Fiverr and you buy some cheap links. You find some spam through some forums that potentially works. You're doing sorts of things that are on the grey hat/black hat borderline, in terms of link acquisition, and sometimes you will see that your competitors might spam report you.
73% of marketers who are running strategic SEO campaigns invest in content creation. This includes writing, editing, rewriting, coding, and setting it live. SEOs have a hard time thinking past keywords and “Google ranks”. We have a difficult time seeing the bigger objectives of businesses beyond rankings. I often hear “My job is to get the site ranking. After that, it’s their responsibility”.We, and our clients, need to start thinking along the lines of these questions: “Is this content driving links and shares?” “Is it ranking and driving traffic?” “Are we then capturing that traffic so we can convert them later?” Now we’re starting to sound like real marketers…
The purpose of the content is to provide business goal by way of positioing credibility, adds value to users. How to work with your content. What is working now.
Let’s say you are a mortgage broker who provides home loans for property buyers and those who are renovating. Those niche areas of people who are redoing the kitchen, building pools decks. That’s a separate target market How about creating pages that addresses their concerns.
SEO for the CMO
SEO for the CMO
Arrow Internet Marketing
Google Ad words
Search Engine Optimisation
What we will Cover?
• The 5 Steps to Top Google Rankings
• Content : The Timeless SEO Classic
• What worked 6 months ago ..
• Recent Updates 2 weeks ago
• Checklist & Action Items
How search Engines work?
What are the Steps?
Steps to Top Rankings
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1. Relevance to user query
Its about Location, Location , Location
Have Key phrases in
Throughout the content
First and last Paragraph
Buried down under
Content Creation Ideas
That are ALSO effortless
1. What you know
3. Weekly / Monthly News Roundup
4. Your take-aways from an industry event
5. Answering Recognised Industry problem
6. Showcasing your knowledge with Video Tutorials
7. Personal Stories & Failures
Steps to Top Rankings
R e l e v a n c e
C o n v e r s i o n s
C r e d i b i l i t y
C o n t e n t
C l e a n C o d e
My 3 Hats
The Creative Genius
The Marketing Guru
The Inspired Writer
My 3 Hats
• Understanding keywords
• How to perform Keyword Research
• Keyword research using Google data
• Use of lateral thinking to drive traffic and sales
• Use of Industry related words
• Working with root words
• Explore semantically related words
• Build on Branded keywords to boost traffic (example ipad tablet)
• Use of Informational keywords (ipad reviews)
• Discover how to perform keyword trending
The Terminology - Used / pre-owned
The Stages in Buying Cycle – Consideration to
The Competitive Landscape – USPs/ Offers
My Keyword list
Keywords Rank Traffic
bus sydney 14 12100
tours sydney Not in top 200 5400
bus hire sydney 3 3600
limo hire sydney 157 3600
limousine hire sydney 51 2400
bus rental 6 1900
airport transfers sydney Not in top 200 1600
sydney airport transfers Not in top 200 1600
Coach travel 6 1300
limo sydney 117 1000
Coach charter 5 880
limousines sydney 76 880
bus wollongong 7 720
shuttle bus sydney airport 45 720
limousine sydney 67 590
sydney airport transfer Not in top 200 590
• Site Architecture
Call to Action
Hard and soft offers
Hierarchy or how many levels deep
Thematic Content Silos
What worked six Months Ago
I just want us to be #1 for
Most people sleep at night. you can buy
cheap blankets at shops. A blanket keeps
you warm at night. you can also buy a
wholesale heater. It produces more warmth
and you can just turn it off in summer when
you are going on france vacation.
The EMD Update
Google Now targeting…
Future-proof your website
Invest in Quality Content Creation
Use as many keywords as you would naturally use
Eliminate Duplicate content
Build Website Authority
Content Marketing is the
• Do you have content that does not serve any
• Track content performance using Google Analytics
•Websites with weak social profiles saw a 19.5 %
reduction in organic traffic.
•Websites with strong social profiles saw a 42.6%
increase in organic traffic.
Segmenting Targeting Positioning
Placing of selected
phrases on target
• Even if your product has universal appeal, recognize
subgroups of audience and target separately.
• Speak to the defined market
• Are you sitting on a goldmine of undiscovered
• A broad-based keyword strategy allows your site to
position well for a number of key-phrases – not just
one or two.
• FAQ pages.
• About us page.
• Press releases.